Goat Consulting Case Studies
Outdoors Seller Central Merchant Fulfilled
When Client contacted Goat Consulting they had an established brand on and off of Amazon. They understood there was an opportunity to develop the Amazon sales channel to its full potential, but struggled doing so while managing other sales channels for the business. Client brought on Goat Consulting for ongoing Amazon Seller Central account management. Goat Consulting optimized the product detail page content for the client’s product catalog, created Enhanced Brand Content for various product lines, and restructured the client catalog so that there was correct parent/child merchandising so customers could easily decide between similar variations. This concentrated traffic, reviews, and ratings to a single product listing page, improving organic rankings for the product line as a whole.
Electronics Seller Central FBA
When the client reached out to Goat Consulting, high sales growth on Amazon for the company had made the channel increasingly difficult to manage efficiently.The increased sales volume had strained the company’s internal resources to a point which they were no longer able to fully utilize customer engagement, efficiently manage inventory or manage overall operations. Goat Consulting helped the client's account by sharing best practice methods for fulfillment, training the client’s staff on customer engagement, as well as rewriting product listing copy.
Grocery Vendor Express
Before contact with Goat Consulting, Client was struggling to gain traction on Amazon using the Vendor Express business model. The client had an established brand and sales channels outside of Amazon but, a bad experience with an alternative Amazon service consultant had resulted in poor account performance. Client’s goal is to increase sales volume and revenue in hopes to receive an invite to Vendor Central and exit Vendor Express business model.
Swannies Lifestyle Apparel Seller Central
Swannies is a lifestyle apparel golf brand for the millennial generation. They invite golfers to have more fun, and be more comfortable on the course. The product line consists of Golf Sandals, Hats, and Polos where it is sold at golf clubs around the country and direct to consumer through their own website - Swannies.co. Swannies shares their brands story on their website, through hilarious Youtube Videos, and hosting golfing events like the Swannies Scramble. Swannies realized they could reach a wider audience by selling on Amazon.com, so they reached out to Goat Consulting to help them onboard to the platform. Amazon contacted Swannies to market their products through new beta programs such as a QVC-like video broadcast. Partnering with Goat Consulting, Swannies was able to supplement their pre-existing business processes and brand to expand their customer reach to the Amazon.com marketplace.