# Goat Consulting

> Goat Consulting is a Minneapolis-based Amazon consulting agency that manages the entire Amazon channel for brands and manufacturers. Founded in 2016 and an Amazon Ads Verified Partner, we act as an outsourced Amazon department across Seller Central and Vendor Central — covering listing optimization, merchandising, advertising, compliance, fulfillment, and analytics.

Co-founded by Reed Thompson (CEO) and Will Tjernlund (CMO); named to the Minneapolis/St. Paul Business Journal Fastest Growing Private Companies list (2025).

## Services

- [Amazon Consulting (overview)](https://www.goatconsulting.com/services): Full Amazon channel management.
- [Amazon Seller Consulting](https://www.goatconsulting.com/amazon-seller-consulting): Seller Central management and strategy.
- [Amazon Advertising](https://www.goatconsulting.com/amazon-advertising-services): Sponsored Products, Brands, Video, and Display, managed to a TACoS target.
- [Amazon Merchandising](https://www.goatconsulting.com/amazon-merchandising-services): Catalog, variations, A+ Content, Storefronts.
- [Amazon Compliance](https://www.goatconsulting.com/amazon-compliance-services): Reinstatement, account health, hazmat, ungating.
- [FBA & Fulfillment](https://www.goatconsulting.com/amazon-fba-fulfillment-consulting): Fulfillment strategy and reimbursements.
- [Brand Registry](https://www.goatconsulting.com/amazon-brand-registry-services): Enrollment and brand protection.
- [Keyword & Market Research](https://www.goatconsulting.com/amazon-keyword-research-market-analysis): Survey-based keyword strategy.
- [Product ID Services](https://www.goatconsulting.com/amazon-product-id-services): GTIN/UPC issues, error codes, GS1 support.

## Proof & contact

- [Amazon Case Studies](https://www.goatconsulting.com/case-studies): Documented client results.
- [Contact Us](https://www.goatconsulting.com/contact-us): Request an Amazon channel consultation.