Goat Consulting is an Amazon Consulting firm based in Minneapolis, Minnesota that helps brands and manufacturers sell products on Seller Central and Vendor Central. We are a Minneapolis Minnesota Amazon Consultant firm.
There is a new feature for Amazon Sellers and Vendors called Dynamic Bidding and adjust spend options which is a tools for Sponsored Product Campaigns that allows sellers to better align advertising goals with keyword bidding options. As Amazon continues to build out features in the Amazon Advertising program, Sellers and Vendors have greater control and options over adverting. The new bidding options now include: ‘Dynamic bids - down only’, ‘Dynamic bids - up and down’ and ‘Fixed bids’. They also offer the ability to adjust the % likelihood of advertisement placement for the Top of search (fist page), product pages, and rest of search for Sponsored Product Campaigns.
This white paper is an introduction to managerial reporting on the Amazon Marketplace. Amazon provides a suite of data and reporting that can be used to provide sellers with greater insight on the performance of their account which allows sellers to make better business decisions. This white paper explores reporting related to Seller Central and Vendor Central covering sales, inventory, and advertising.
The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for the Amazon Early Reviewer Program, type of sellers the program works best with, SKU enrollment eligibility, costs, value, and resources.
This article describes the opportunity of Amazon Business for vendors to sell B2B. As we all know, Amazon is a great place for Vendors to reach end customers. While building this business to consumer marketplace Amazon developed relationships with many different vendors. Well, just like end consumers, businesses need to buy things to keep their operations running. This is where Amazon Business comes in.
Expanding into a new sales channel, like Amazon, can seem like a daunting task. It can be a wise investment saving you time and resources to hire an Amazon consultant. An Amazon sales consultant can help you understand the correct business strategy or business model for selling on Amazon; write product copy that is complient, is visually appealing, and is correctly positioned for the Amazon search algorithm to properly index your search terms; and to set up Amazon Marketing Services at a SKU level to understand what products and campaigns are profitable. However, not all companies should hire an Amazon Consultant. Let's explore a few types of businesses to see which companies should hire an Amazon Consultant, and which companies should not hire an Amazon Sales Consultant.
Product photography for Amazon is challenging. You need a clean white background and you need big images for zoom and if you’re selling fashion related products, you need to show colors as close to accurate as possible or you’d end up with a bunch of returns.
This post is for those who are working on their product photography skills. Start by skimming the list, then pick one or two each week and try to learn them. When you get through this list, you’ll know what you need to do to improve your product photos.