Amazon Managerial Reporting Goat Consulting White Paper

Amazon Managerial Reporting Goat Consulting White Paper

This white paper is an introduction to managerial reporting on the Amazon Marketplace. Amazon provides a suite of data and reporting that can be used to provide sellers with greater insight on the performance of their account which allows sellers to make better business decisions. This white paper explores reporting related to Seller Central and Vendor Central covering sales, inventory, and advertising.

Amazon Marketplace Strategy White Paper 2018 Update

Amazon Marketplace Strategy White Paper 2018 Update

This white paper is an introduction to selling on the Amazon.com Marketplace. It discusses what the Amazon Marketplace is, how customers shop on the platform, competition for the Buy Box and the different business models for selling on Amazon.com.

Amazon Early Reviewer Program - Facts, Benefits, Costs

Amazon Early Reviewer Program - Facts, Benefits, Costs

The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for the Amazon Early Reviewer Program, type of sellers the program works best with, SKU enrollment eligibility, costs, value, and resources.

Amazon Business - Connecting Vendors to B2B Sales on Amazon

Amazon Business - Connecting Vendors to B2B Sales on Amazon

This article describes the opportunity of Amazon Business for vendors to sell B2B. As we all know, Amazon is a great place for Vendors to reach end customers. While building this business to consumer marketplace Amazon developed relationships with many different vendors. Well, just like end consumers, businesses need to buy things to keep their operations running. This is where Amazon Business comes in.

What Type of Companies Should Hire an Amazon Consultant

What Type of Companies Should Hire an Amazon Consultant

Expanding into a new sales channel, like Amazon, can seem like a daunting task. It can be a wise investment saving you time and resources to hire an Amazon consultant. An Amazon sales consultant can help you understand the correct business strategy or business model for selling on Amazon; write product copy that is complient, is visually appealing, and is correctly positioned for the Amazon search algorithm to properly index your search terms; and to set up Amazon Marketing Services at a SKU level to understand what products and campaigns are profitable. However, not all companies should hire an Amazon Consultant. Let's explore a few types of businesses to see which companies should hire an Amazon Consultant, and which companies should not hire an Amazon Sales Consultant.

The ABCs of Taking Great Amazon Product Photos

The ABCs of Taking Great Amazon Product Photos

Product photography for Amazon is challenging. You need a clean white background and you need big images for zoom and if you’re selling fashion related products, you need to show colors as close to accurate as possible or you’d end up with a bunch of returns. 

This post is for those who are working on their product photography skills. Start by skimming the list, then pick one or two each week and try to learn them. When you get through this list, you’ll know what you need to do to improve your product photos.

What Your Company Needs For a Smooth Transition Onto Amazon.com

What Your Company Needs For a Smooth Transition Onto Amazon.com

So, your company wants to get started on Amazon or you've been contacted by Amazon to be a vendor. What can you do on your end to make sure you're ready for the transition?

Amazon.com's Move Towards Brick & Mortar

Amazon.com's Move Towards Brick & Mortar

About two weeks ago Amazon announced it's first small-format grocery store, Amazon Go. While it is only 1 of 3 different brick and mortar formats that the company has been entertaining, it is Amazon's first take on Brick and Mortar grocery