Amazon Display Advertising - Amazon DSP Demand Side Platform

Amazon Display Advertising provides ad placements and retargeting tools beyond what is currently available through the standard Amazon Advertising Sponsored Product and Brand Display tools. This article will cover, the different components of Amazon Display Advertising, the costs of the service and who the service is available too.

(GUEST POST) 5 Amazon Business Tasks You Shouldn't Be Performing as an eCommerce Owner

In this digital day and age, consumers have become smarter and more demanding when it comes to buying products online. There has been nothing but intense competition between online businesses. However, there is this one company that’s been constantly shaping the landscape of ecommerce in the last decade -- Amazon.

Known as the online retail giant, Amazon has become the largest marketplace platform where manufacturers and distributors can sell their own products.

Amazon Advertising Dynamic Bidding and Adjust Bid Strategies

Amazon Advertising Dynamic Bidding and Adjust Bid Strategies

There is a new feature for Amazon Sellers and Vendors called Dynamic Bidding and adjust spend options which is a tools for Sponsored Product Campaigns that allows sellers to better align advertising goals with keyword bidding options. As Amazon continues to build out features in the Amazon Advertising program, Sellers and Vendors have greater control and options over adverting. The new bidding options now include: ‘Dynamic bids - down only’, ‘Dynamic bids - up and down’ and ‘Fixed bids’. They also offer the ability to adjust the % likelihood of advertisement placement for the Top of search (fist page), product pages, and rest of search for Sponsored Product Campaigns.

Amazon Managerial Reporting Goat Consulting White Paper

Amazon Managerial Reporting Goat Consulting White Paper

This white paper is an introduction to managerial reporting on the Amazon Marketplace. Amazon provides a suite of data and reporting that can be used to provide sellers with greater insight on the performance of their account which allows sellers to make better business decisions. This white paper explores reporting related to Seller Central and Vendor Central covering sales, inventory, and advertising.

Amazon Marketplace Strategy White Paper 2018 Update

Amazon Marketplace Strategy White Paper 2018 Update

This white paper is an introduction to selling on the Amazon.com Marketplace. It discusses what the Amazon Marketplace is, how customers shop on the platform, competition for the Buy Box and the different business models for selling on Amazon.com.

Amazon Early Reviewer Program - Facts, Benefits, Costs

Amazon Early Reviewer Program - Facts, Benefits, Costs

The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for the Amazon Early Reviewer Program, type of sellers the program works best with, SKU enrollment eligibility, costs, value, and resources.

Amazon Business - Connecting Vendors to B2B Sales on Amazon

Amazon Business - Connecting Vendors to B2B Sales on Amazon

This article describes the opportunity of Amazon Business for vendors to sell B2B. As we all know, Amazon is a great place for Vendors to reach end customers. While building this business to consumer marketplace Amazon developed relationships with many different vendors. Well, just like end consumers, businesses need to buy things to keep their operations running. This is where Amazon Business comes in.