This white paper is an introduction to selling on the Amazon.com Marketplace. It discusses what the Amazon Marketplace is, how customers shop on the platform, competition for the Buy Box and the different business models for selling on Amazon.com.
The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for the Amazon Early Reviewer Program, type of sellers the program works best with, SKU enrollment eligibility, costs, value, and resources.
This article describes the opportunity of Amazon Business for vendors to sell B2B. As we all know, Amazon is a great place for Vendors to reach end customers. While building this business to consumer marketplace Amazon developed relationships with many different vendors. Well, just like end consumers, businesses need to buy things to keep their operations running. This is where Amazon Business comes in.
Expanding into a new sales channel, like Amazon, can seem like a daunting task. It can be a wise investment saving you time and resources to hire an Amazon consultant. An Amazon sales consultant can help you understand the correct business strategy or business model for selling on Amazon; write product copy that is complient, is visually appealing, and is correctly positioned for the Amazon search algorithm to properly index your search terms; and to set up Amazon Marketing Services at a SKU level to understand what products and campaigns are profitable. However, not all companies should hire an Amazon Consultant. Let's explore a few types of businesses to see which companies should hire an Amazon Consultant, and which companies should not hire an Amazon Sales Consultant.
Product photography for Amazon is challenging. You need a clean white background and you need big images for zoom and if you’re selling fashion related products, you need to show colors as close to accurate as possible or you’d end up with a bunch of returns.
This post is for those who are working on their product photography skills. Start by skimming the list, then pick one or two each week and try to learn them. When you get through this list, you’ll know what you need to do to improve your product photos.
A storm is coming! We’re not talking a blizzard, tornado, or hurricane, but a sales tax storm that will hit all eCommerce sellers this January.
What on earth am I talking about? Nearly every online seller will have a sales tax return due in January, whether you’re on a monthly, quarterly, or annual filing schedule. For this reason, we call January the “Sales Tax Perfect Storm.”
No one likes to get caught unprepared when a storm hits, so we’ve created a list of our best tips to help you batten down your records and get ready for the storm.