About Goat Consulting

Goat Consulting is a management and marketing consulting firm that specializes in helping brands and manufacturers sell on Amazon.com's marketplace. At Goat Consulting, we split our process into two phases with the first phase including creation and optimizing and the second phase including account management and growth. Goat Consulting is your end to end Amazon.com Management solution.

Read below to find out more about our team. 


Reed Thompson

Retail, Multi-channel Ecommerce, Inventory Management and Amazon Expert

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Reed Thompson is a managing partner at Goat Consulting where he helps brands and retailers sell more effectively on Amazon.com through optimized product listings and Amazon Marketing Services spend on both Amazon Seller Central and Amazon Vendor Central.

He graduated from the University of Minnesota Carlson School of Business with degrees in International Business and Entrepreneurial Management. He worked at Target Corporation as an Executive Team Lead and was hands on in every aspects of retail from Guest Experience to Logistics and Sales. Reed managed multiple stores that had over $100 million in sales.

Reed started applying merchandising concepts to the online marketplace particularly on the Amazon.com sales channel by selling products as a retailer as well as starting his own brands. Reed serves as a resource for multiple ecommerce communities and is an authority on the technicalities of Amazon Seller Central and Vendor Central. Reed’s interests are related to consumer behavior, merchandising, capitalist markets, direct-to-consumer selling, data analytics, software architecture and retail.

Resources from Reed 


Will Tjernlund

Amazon FBA, Sourcing, Sales and Strategy Expert and Global Ecommerce Authority

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Will Tjernlund is a notable figure in the ecommerce global community. He graduated from the University of Duluth with a degree in Economics, but started in the ecommerce business long before that. Will started selling on Amazon at the age of 12 and has grown to become one of the best in the business. He has done over $10 million in sales over the past few years alone. 

Will co-founded an company that manages multiple private label brands in many ecommerce channels. He also worked with Reed Thompson to start AMZHelp.com, a Amazon Sellers community for questions, discussions and debate. 

Will serves as a global ecommerce resource and speaks at multiple conventions and events worldwide every year. 

Will and Reed Thompson founded Goat Consulting with the goal of helping commercial businesses move into the ecommerce marketplace. Goat Consulting exists to build, protect and develop your brand on Amazon.

Resources from will