Goat Consulting Services
No two businesses are the same. Our clients come in all shapes and sizes with catalogs ranging from 10 SKUs to 10,000+ SKUs. Goat Consulting operates in all Amazon business models including Seller Central FBA/Merchant Fulfilled, Vendor Central, and Dropship Central, as well as other international Amazon marketplaces. We strive to support our client’s as a complete outsourced Amazon channel manager.
At the foundation of every service we provide is our commitment to client support. As our client’s outsourced Amazon department, we’re a resource for any questions regarding fulfillment, customer service and anything else Amazon related. We work with our clients internal teams to make sure all aspects of customer service and fulfillment are being performed as to best practices.
In addition to the strategy reports we are in continuous communication with our clients throughout the month via email, phone and web conferencing. Communication outside of the strategy report is flexible to the client’s preference.
Goat Consulting handles all technical and troubleshooting issues with our clients Amazon accounts. With the breadth of clients we work with, if an issue appears with a client's account, rest assured we have seen it before and will know a quick path to its resolution.
Whether you’re just getting your Amazon sales channel started or you've been selling on Amazon from years, we are your resource for Amazon sales channel management and account growth.
Goat Consulting Process
Goat Consulting takes a holistic view of your Amazon account. We want to be sure your business outside of Amazon is aligned for success with your Amazon selling strategy.
We get to know your business so that we can suggest the best Amazon business model for you. If you’re already selling on Amazon, we’ll let you know if it makes sense to change course to a different business model or maintain course with your current one. No matter what business model you currently operate on, Seller Central Merchant Fulfilled/FBA, Vendor Central, we manage them all.
We’ll also look at your product catalog offering. If you’re just getting started we’ll help you assemble a competitive portfolio of products for Amazon based on your product category's competitive environment. If you’re already selling on Amazon we’ll look at your current offering on Amazon vs. what products your business has available to identify missed opportunities.
As you add and acquire new products, we seamlessly add them into the Amazon marketplace, writing content, performing keyword research and integrating them into marketing and advertising. We grow your business with you.
Comprehensive Keyword Research
Identifying the words Amazon customers search to find and purchase products is at the heart of selling on Amazon. We use a sophisticated process for identifying targeted keywords to allow your products to be indexed and searchable by the Amazon search algorithm as well as for Amazon Marketing Services campaigns using proprietary software, competitor research, and customer surveys.
Goat Consulting looks at immediate competitors, top performing products in the category and other similar products to study revenue, copy and reviews on how consumers shop on Amazon. Using analytic software, we research which keywords are searched most frequently, which rate they convert to purchase and how much they cost to advertise. We rank the keywords based on how relevant the keywords are for your products.
We run customer surveys to inquire about product description elements asking questions like, "What would you search to find this product on Amazon?"; "What do you call this product?"; and "How much would you pay for a product like this?".
We repeat this process every month for our clients. The continuously updated keyword bank ensures that our clients products are always positioned correctly in the Amazon marketplace.
Product Listing Copywriting
The goal of the product listing copywriting is to make your product more discoverable as well as improving the conversion rate for purchases. We use the information gathered from keyword research to write our clients product detail page content (title, bullet point, product description, back-end keywords). It’s important that the content both communicates the product value and is integrated with keywords that customers use to search for the product. We write all of our content in-house using our best practice knowledge of the Amazon algorithm. If the client is just getting started on Amazon we’ll write the all content from scratch. If the client is already selling on Amazon, we’ll look at their current content and rewrite and optimize content as needed.
Once we complete the calibration phase and advertising and marketing set up, we’ll turn our attention toward any additional brand content that is available to the client. We will create A+ content as well as a fully optimized Storefront and Brand Page for both the products and the brand.
Amazon Marketing Services and Campaign Management
After we update your product listings, we turn our focus towards advertising through Amazon Marketing Services by running sponsored products (campaign manager), headline searches, and product display ads.
When we set up the architecture of our clients advertising campaigns, we perform a 2-week calibration period where we run campaigns at low budgets to measure the cost per click economics of our clients products.
Client advertising strategy is continually adjusted throughout the year as the traffic level and seasonality changes on Amazon during the retail season. On a continuous basis, we add and subtract keywords, increase/decrease keyword bid pricing, increase/decrease campaign budget, pause/enable advertised products on SKU level, and adjust campaign types to better target Amazon customers.
We provide a monthly strategy report which details key performance metrics, outlines our current strategy and the tasks performed by Goat Consulting, and action steps for the next month
Our strategic report presents our client’s Amazon channel’s performance and strategy simply and offers key insights. This helps paint a clear picture of the accounts health and informs efficient key decisions as our client’s accounts grow and develop.
Reporting helps us adjust our approach to keyword research, copywriting and advertising and marketing.
Additional Miscellaneous Services
The core of our service offering is listed above, but the following services are also offered by Goat Consulting:
International Amazon Account management
Brand Defense (Brand Gating, Removal of Counterfeit Products and Merging of Duplicate Listings)
Management of automated customer engagement email software