Data Driven Consulting
Experts in both Seller and Vendor Central, our consulting solutions are all driven by metric proven methods and focus on growing your brand on amazon and strengthening your eCommerce sales channel. No matter how developed or undeveloped your amazon presence is, we can show you the next step and help you get there. Let’s grow your business together!
Your product listing make up the core of your e-commerce presence. Whether you already have an established presence on Amazon or your looking to enter the market, we’re here to help. Our Listing Creation & Optimization service increases your sales by improving your conversion rates and encouraging customer product exploration. If your product catalog has not been migrated onto Amazon, we can migrate your products and create extremely competitive listings. If you already have your products listed on Amazon we can optimize and develop your listings for success.
When we are developing and optimizing your listings & e-commerce presence we focus on four critical points
MASTER INTERNAL CATALOG DEVELOPMENT
Developing an organized and accurate master internal catalog that can easily be easily understood and developed.
LISTING CREATION & OPTIMIZATION
Keyword Focused Search Engine Optimization (SEO) based listings. By using our insight into Amazon’s search algorithm and market/category specific knowledge we create product descriptions that drive traffic to your listings and improve your conversion rates.
SKU CONFIGURATION & PAIRING
Grouping of your SKU’s into Parent-Child/Variation based listings. By consolidating products into more logical, concentrated and segmented listings that focus on your customer’s buying process, we increase traffic to your listing, BSR ranking and increase your sales.
PRODUCT IMAGERY & PHOTOGRAPHY
Updating your Imagery. We go through your listings and update the images to make sure your products are putting their best foot forward. If you have better images we will work to update them. If you don’t have higher quality images we can use our studio to create images that will make your product more competitive.
Once your listings and master internal catalog are perfected, we can take the reins and drive your e-commerce account efficiently towards market share growth, sales and profitability.
Our Account Management service consist of three main functions
While campaigns on Amazon are easy to initiate, they can be difficult to run efficiently and effectively. Let us orchestrate your campaigns efficiently to maximize your return on investment.
- Amazon Sponsored Product Campaigns
- Lightning Deals
- Banner Ads
PRODUCT REVIEW MANAGEMENT
Product reviews can either drive traffic to your listing and increase conversion rate or scare customers away. By carefully managing and observing customer feedback, we leverage reviews to become a tool for growth.
Monitoring customer feedback to quickly flag negative material, diagnose the problem and prescribe a solution.
Attract organic reviews that highlight your products differentiating features to distance yourself from the competition and make your brand stand out in the market.
BUSINESS MODEL ANALYSIS BY SKU
Amazon offers two avenues for commerce in its marketplace. Seller Central and Vendor Central. While they both share some common components, there are many key features and intricacies that set them apart. Failure to understand these key features and intricacies can lead to your SKU’s failure or inhibit its growth.
We are experts in both the Seller and Vendor Central Spaces. We analyze the business model of each of SKU in your catalog on a case by case basis. We then can make a clear and informed decision whether to sell that particular SKU through Seller or Vendor Central.
Ongoing Channel Management
Once your e-commerce channel is established and running efficiently we offer services to scale and grow your e-commerce channel as an ever increasing amount of sales worldwide move over to e-commerce and the amazon marketplace.
Scaling and Growth services break down into four different categories
ADDING ADDITIONAL SKU’S AND BRANDS
As new products and brands are offered by your company, they’ll be seamlessly migrated into you e-commerce master internal catalog and offered on amazon.
INVENTORY MANAGEMENT SOLUTIONS
As you’re e-commerce channel grows you may need to increase the amount and flexibility of inventory carried. We offer Inventory Management Solutions solutions to increase your flexibility and accommodate your need for extra storage space.
EXPAND TO MULTIPLE SALES CHANNELS
As your presence grows on Amazon we expand into other online marketplaces such as Shopify, Ebay and Etsy. We familiar with all of these environments and know how to establish your SKU’s effectively.
PROVIDE INSIGHTS FOR FUTURE PRODUCTS
Customer Reviews and Feedback are powerful market research tools for your company. We’ll keep you informed on what your customers are saying and what they want. Key customer insights will help us suggest new, effective, customer focused products for your company to offer and then help you to source, develop and supply that product.