Why Goat?

Why do you call yourself "Goat" Consulting when you provide business services for brands and manufacturers is a question we are often asked.

We have put together this article to explain the behavior and personalities of goats and show why you would want a "Goat" on your side for selling on Amazon.com.

Goats are not just another farm animal. They posses a unique set of skills and personality traits that help them thrive in the harshest of environments, while producing returns for their owners by providing milk, cheese, butter, meat and yogurt. For your brand or manufacturing business, Amazon is a new sales channel with a unique set of competition factors. You want a consulting firm that can help you navigate this new competitive landscape to help your business grow sales. Let's explore these skills and traits of Goats and show how they benefit your business:

Goats are Curious 


At Goat Consulting, we pride ourselves on being at the forefront of what is new and happening on the Amazon sales channel. We are not complacent with our process and strive to continue to learn about new marketing channels and business models for selling on the platform. We do this testing to understand what is a sustainable and long term sales model and apply it to your business.

While goats will not actually eat inedible material, they are browsing animals, not grazers like cattle and sheep, and (coupled with their highly curious nature) will chew on and taste just about anything remotely resembling plant matter to decide whether it is good to eat, including cardboard, clothing and paper (such as labels from tin cans). Aside from sampling many things, goats are quite particular in what they actually consume, preferring to browse on the tips of woody shrubs and trees, as well as the occasional broad-leaved plant. However, it can fairly be said that their plant diet is extremely varied, and includes some species which are otherwise toxic.They will seldom consume soiled food or contaminated water unless facing starvation. This is one reason goat-rearing is most often free ranging, since stall-fed goat-rearing involves extensive upkeep and is seldom commercially viable.

Goats are Agile

Goat Consulting moves fast. Having a small-close knit team in place allows our team to implement the most up-to-date Amazon Marketing Services so your business is at the forefront of the most effective methods of selling on Amazon.

They are also agile and well known for their ability to climb and balance in precarious places. This makes them the only ruminant to regularly climb trees. Due to their agility and inquisitiveness, they are notorious for escaping their pens by testing fences and enclosures, either intentionally or simply because they are used to climb on. If any of the fencing can be overcome, goats will almost inevitably escape. Due to their intelligence, once a goat has discovered a weakness in the fence, they will exploit it repeatedly, and other goats will observe and quickly learn the same method.

Goats are Resilient and Adaptable

Selling on a marketplace such as Amazon is different than selling through your traditional wholesale accounts or on your own hosted store. We help you navigate this inhospitable environment and help grow your sales. We will help you understand what the best marketplace selling strategy is and help implement this new sales method within your organization.

Mountain Goats inhabit rocky terrain in alpine and subalpine regions at altitudes up to 10,000 feet. They are perfectly designed for steep, rocky terrain and have the ability to climb near vertical rock faces.

Goats Communicate


Communication is vital to the success of your business. We make sure all stakeholders are appropriately informed about Amazon marketplace updates. A challenge a lot of our clients face is communicating directly with Amazon. We have contacts at Amazon's headquarters that we can tap to expedite processes, as well as an understanding of how to best manage cases talking with Amazon.com. 

A study by Queen Mary University reports that goats try to communicate with people in the same manner as domesticated animals such as dogs and horses. Goats were first domesticated as livestock more than 10,000 years ago. Research conducted to test communication skills found that the goats will look to a human for assistance when faced with a challenge that had previously been mastered, but was then modified. Specifically, when presented with a box, the goat was able to remove the lid and retrieve a treat inside, but when the box was turned so the lid could not be removed, the goat would turn and gaze at the person and move toward them, before looking back toward the box. This is the same type of complex communication observed by animals bred as domestic pets, such as dogs.  

Goats Work Independently and in Groups


Everyone on our team is an A player. When dealing with anyone at Goat Consulting, know that everyone has hands-on experience working with Amazon.com and receives extensive in-house training. So whether you are talking with one or all of us, know that you are in good hands. We do not "follow the herd" of other sellers or management firms, but strive to do what is best for your business.

Goats are herd animals and typically prefer the company of other goats, but because of their herd mentality, they will follow their human around just the same. When handled as a group, goats tend to display less herding behavior than sheep. When grazing undisturbed, they tend to spread across the field or range, rather than feed side-by-side as do sheep. 

Why Goat?

Goats are curious, agile, resilient and adaptable. They communicate effectively and work well with others. These traits and behaviors translate to helping your brand or manufacturing business thrive in the new and challenging environment of selling on Amazon.com. If you want to learn more about how Goat Consulting can help you grow your sales on Amazon.com, please contact us below.