Amazon Advertising

How to Decide Your Amazon Ads Budget

How to Decide Your Amazon Ads Budget

A question we often get from clients is how to decide your Amazon Ads Budget. Deciding your Amazon marketing budget for sponsored advertising is an important question to answer for brands and manufactures selling on Amazon. For new product listings and brands that are just getting started, advertising is essential for gaining traction and visibility. Existing brands can use an Amazon Ads budget to reach new customers and audiences that have not yet been exposed to your brand or reach shoppers at the moment they want to make a purchase. Failing to set a correct Amazon Ads budget strategy can leave your business without a clear sense of direction or resources required for selling on Amazon to be successful. This post will help you decide your Amazon Ads budget by offering a few different methods that your brand can implement including starting with a small budget and ramping up, calculate a percentage based off of previous months sales, and set a budget based on company sales goals.

Amazon Ads unBoxed 2022 Key Learnings

Amazon Ads unBoxed 2022 Key Learnings

This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising unBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conference covered some actionable best practices and different techniques to try to reach specific goals like driving awareness, sales, and loyalty.

Amazon Sponsored Brands Video Builder

Amazon Sponsored Brands Video Builder

Amazon Sponsored Brands Video Builder is a new self-service Amazon Ads tool for Amazon Sellers and Vendors to create Sponsored Brands video ads. Brands are able to use their image assets to create short video ads directly on the Amazon Ads platform instead of having to create and provide the video themselves. This tool helps brands focus on what you do best, such as developing new products and serving customers. Amazon customers are able to discover and engage with your brand. Videos in particular are a great way to explain product features and value propositions compared to still images alone. This post will cover what the Amazon Sponsored Video is, the requirements needed to create a Sponsored Brands Video, and how to create an Amazon Sponsored Video.

What is ACoS and RoAS? How to Measure Success on Amazon Advertising

What is ACoS and RoAS? How to Measure Success on Amazon Advertising

What is ACoS? ACoS stands for Advertising cost of sales (ACOS), and is the percentage of direct sales you made from the advertising campaign, which is calculated by dividing the spend on the campaign by the sales generated on the campaign. Understanding Amazon Advertising acronyms is important because these measurement tools can be used to take actions on campaigns to reach your advertising goals.

Amazon Posts Best Practices

Amazon Posts Best Practices

Amazon Posts is a free tool that helps brand registered sellers increase brand awareness and customer engagement. It’s an image-based browsing experience that encourages shoppers to interact with your products and brands on Amazon. Through Posts, shoppers find inspiring content that highlights your brand story and values, demonstrates product use and drives product discovery. This is a great way to drive more traffic for free to your listing, which can increase sales.

Amazon Attribution - Measure Outside Traffic to Amazon Product Listing Pages

Amazon Attribution - Measure Outside Traffic to Amazon Product Listing Pages

Amazon Attribution is a tool that helps you measure traffic from outside marketing and advertising initiative’s traffic to Amazon product listings. This post shares what Amazon Attribution is, why Amazon sellers should use Amazon Attribution, and how to set up Amazon Attribution.

Amazon Selling Trends for 2021 - Predicted by Experts

Amazon Selling Trends for 2021 - Predicted by Experts

In this post, we interview the top experts from around the world to see what Amazon will look like in 2021. U.S. e-commerce sales grew more than 30% between the first and second quarter of 2020. With this rapid expansion, comes a lot of rapid changes. We interviewed the most knowledgeable Amazon experts in a variety of different Amazon fields to see what they are predicting the next year has in store.

Amazon Display Advertising - Amazon DSP Demand Side Platform

Amazon Display Advertising provides ad placements and retargeting tools beyond what is currently available through the standard Amazon Advertising Sponsored Product and Brand Display tools. This article will cover, the different components of Amazon Display Advertising, the costs of the service and who the service is available too.