About Goat Consulting

Goat Consulting is a Minneapolis, Minnesota based marketing agency focused exclusively on helping brands and manufacturers sell on the Amazon marketplace. We help realize your mission and achieve your goals for selling on Amazon which includes increasing sales, mitigating risk, and reducing costs. This is achieved through account strategy, brand registry management, market/product/keyword research, catalog management, Amazon Advertising setup and optimization, and managerial reporting.

Reach out through our contact us link below to see if Goat Consulting is the right partner to lead your account.


WHERE YOU'VE SEEN US

Goat Consulting Trust

Meet the Team

 
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Will Tjernlund

CMO and Co-Founder

New Business Development, Client Strategy

Will Tjernlund is the co-founder and CMO at Goat Consulting. Will is a notable figure in the e-commerce industry, speaking at conferences around the world, including the United States, Europe, and Asia. Will started his Amazon selling career at his family's 80+ year-old manufacturing company with the goal of expanding their Amazon presence. The efforts by Will quickly made Amazon the number one sales channel for his family's business which now grosses tens of millions of dollars annually. Will uses his background in economics, experience selling on Amazon, and insights gained from speaking with businesses around the world to help brands and manufacturers have a clear strategy for success.

 
Eric Sutton Goat Consulting

Eric Sutton

Operations Manager

Operations, Retail Strategy, Amazon Advertising, New Business Development

Eric Sutton is an Operations Manager at Goat Consulting where he leads client engagement and helps brands and manufacturers sell more effectively on Amazon.com through optimized product listings, Amazon Advertising, and strategy for Amazon Seller Central and Amazon Vendor Central clients. Eric graduated from the University of St. Thomas in St. Paul, Minnesota with a degree in Marketing Management and Business Administration. Eric’s role within Goat Consulting consists of leading Goat Consulting employees in executing best practices around selling on Amazon including keyword and market research, product listing creation, Amazon Advertising, and managerial reporting. Eric has a passion for solving problems and helping clients accomplish their goals for selling on Amazon.

 
Liz Carson Amazon Goat Consulting

Liz Carson

Account Manager

Product and Market Research, Product Listing Copywriting, Amazon Advertising Optimization

Liz is an Account Manager for Goat Consulting. To improve client listings on Amazon, Liz performs product and market research to better understand general consumer behavior and a product’s market fit. She uses keyword research in writing deliberately positioned product listings to ultimately reach more customers. She ensures the effectiveness of Amazon Advertising campaigns by optimizing targeted keywords to meet client goals. Her strategic and analytical skills are leveraged to ensure a client’s products are positioned for success with the best keywords and advertising campaigns.

 
Mike Gray Amazon Goat Consulting

Mike Gray

Account Manager

Amazon Case Management, Retail Readiness Catalog Audits, Solving Technical Issues for Selling on Amazon, Merchandising

Mike is an Account Manager at Goat Consulting. He champions the success of Goat Consulting’s clients selling on Amazon by ensuring that the content created by Goat Consulting is uploaded and displayed correctly for Amazon customers. Mike has attention to detail and ensures all client catalogs on Amazon are retail-ready.

Prior to Goat Consulting, he was a Customer Service Representative at Municipal Parking Services where he ensured compliance of the parking system. He also worked for Johnson Brothers in sales and distribution where he gained an appreciation for the customer experience through merchandising in a retail setting.

 
Stella Nelson Amazon Goat Consulting

Stella Nelson

Account Manager

Merchandising, Keyword/Product, Market Research, Surveys

Stella is an Account Manager for Goat Consulting. She specializes in product, market, and keyword research along with creating surveys to gather insights about customer behavior. She combines keyword and market research with data from the surveys to design advertising campaigns and create keyword-centric and value proposition-forward product detail pages. She graduated from the University of Minnesota with a degree in Marketing and Business Analytics. Her analytical skillset helps her build a strong, research-based foundation for providing strategic direction for clients in order to increase sales, mitigate risks, and reduce costs.

 
Albert Podshivaylov Amazon Goat Consulting

Albert Podshivaylov

Account Manager

Market Research, Amazon Advertising Optimization, Listing Optimization

Albert Podshivaylov is an Account Manager at Goat Consulting. His experience and extensive Amazon knowledge have helped him consistently manage and grow sales through Amazon best practices. He performs routine market research to better understand the gaps and opportunities in the market for his clients.

Prior to Goat Consulting, Albert started his own company selling on Amazon in 2016, where he exited to consult for other brands and manufacturers selling on Amazon.

 
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Matt McGinty

Account Manager

Market and Keyword Research, Copywriting, Listing Optimization

Matt is an Account Manager at Goat Consulting. His previous experience as a Business Development Representative has helped build an understanding of the importance of goals and needs of clients while tailoring strategy and services to accomplish goals and solve client problems. Matt graduated from the University of Wisconsin-Milwaukee with degrees in Marketing and Supply Chain Management. This formal education helps Matt with the skills and frameworks required for marketing and advertising products on the Amazon store.

 

Summer Ericson

Account Manager

Merchandising, Amazon Ads

Summer is an Account Manager at Goat Consulting. She has previous experience in Account Executive roles, assessing client needs to provide tailored solutions that solve those business problems.

Summer’s education in Marketing provides her with skills and expertise to help brands and manufactures accomplish their goals for selling on Amazon.

 
Reed Thompson Goat Consulting

Reed Thompson

CEO and Co-Founder

Strategy, Operations, Hiring

Reed Thompson is the CEO and co-founder of Goat Consulting. Reed leads the Goat Consulting by ensuring the hiring and training of the team, and providing strategy to clients for selling on Amazon

Reed loves learning about his clients’ businesses, products, problems, and goals. He is passionate about developing leaders within Goat Consulting. Upon graduating from the University of Minnesota - Carlson School of Management with Degrees in Entrepreneurship and International Business. Reed held several leadership positions within the Target Corporation where he learned about merchandising, logistics, and the customer experience that he applies to helping brands on the Amazon Store.