This white paper is an introduction to selling on the Amazon.com Marketplace. It discusses what the Amazon Marketplace is, how customers shop on the platform, competition for the Buy Box and the different business models for selling on Amazon.com.
According to this survey, people between the ages 20 to 29 have the highest proportion of Amazon Prime membership holders, with 82% claiming that they do. We can observe a downward projection in the proportion of Amazon Prime membership holders as we shift towards the older demographics, with people between the ages 70 to 79 having the lowest proportion of Prime membership holders at 64%.
Amazon Display Advertising provides ad placements and retargeting tools beyond what is currently available through the standard Amazon Advertising Sponsored Product and Brand Display tools. This article will cover, the different components of Amazon Display Advertising, the costs of the service and who the service is available too.
In this digital day and age, consumers have become smarter and more demanding when it comes to buying products online. There has been nothing but intense competition between online businesses. However, there is this one company that’s been constantly shaping the landscape of ecommerce in the last decade -- Amazon.
Known as the online retail giant, Amazon has become the largest marketplace platform where manufacturers and distributors can sell their own products.
There is a new feature for Amazon Sellers and Vendors called Dynamic Bidding and adjust spend options which is a tools for Sponsored Product Campaigns that allows sellers to better align advertising goals with keyword bidding options. As Amazon continues to build out features in the Amazon Advertising program, Sellers and Vendors have greater control and options over adverting. The new bidding options now include: ‘Dynamic bids - down only’, ‘Dynamic bids - up and down’ and ‘Fixed bids’. They also offer the ability to adjust the % likelihood of advertisement placement for the Top of search (fist page), product pages, and rest of search for Sponsored Product Campaigns.
This white paper is an introduction to managerial reporting on the Amazon Marketplace. Amazon provides a suite of data and reporting that can be used to provide sellers with greater insight on the performance of their account which allows sellers to make better business decisions. This white paper explores reporting related to Seller Central and Vendor Central covering sales, inventory, and advertising.