Amazon Customer Research

“Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.” - Customer Obsession, Amazon Leadership Principles

In this document, we are surveyed over 2,000 Amazon customers to understand how shop in order to pass along insights to clients and potential future clients. Throughout this consumer insight survey and report, we strive to practice the same theory of customer obsession and further understand how they think, behave, and shop. In addition to reporting the results of the survey, we have made comparisons within the data to generate insights that may be of value to companies selling on Amazon. We conduct similar market surveys for clients we serve that address the specific questions our clients are looking to answer, including price sensitivity, value propositions, and search terms customers use to find products.

This survey and analysis hopefully provide you with a better understanding of:

  • What specific customers groups value on Amazon

  • The aspects in product listings that are most important to Amazon customers

  • How customers discover, explore, and investigate products on Amazon

  • The review behaviors of customers on Amazon

  • The numerous factors that convert to a potential customer to purchase a product

With these insights, your business can further develop strategies that are imperative to success on Amazon. If you are looking for additional help developing these strategies, please contact us at Goat. Thank you for taking the time to learn more about how Amazon customers shop.

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