About Goat Consulting

Goat Consulting is a management and marketing consulting firm that specializes in helping brands and manufacturers sell on Amazon.com's marketplace. Read below to find out more about our team. 

Reed Thompson
Managing Partner

Retail, Multi-channel Ecommerce, Inventory Management and Amazon Expert

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Reed Thompson is a managing partner at Goat Consulting where he helps brands and retailers sell more effectively on Amazon.com through optimized product listings and Amazon Marketing Services for Amazon Seller Central and Amazon Vendor Central sellers.

He graduated from the University of Minnesota - Carlson School of Business with degrees in International Business and Entrepreneurial Management. Prior to the inception of Goat Consulting, Reed worked at Target Corporation in Management and was hands on in every aspect of retail from Guest Experience to Logistics and Sales. Reed managed multiple stores that had over $100 million in annual sales.

Reed serves as a resource for multiple ecommerce communities and is an authority on the technicalities of Amazon Seller Central and Vendor Central. Reed’s interests are related to consumer behavior, merchandising, markets, and direct-to-consumer selling, data analytics, software architecture and retail strategies.


Will Tjernlund
Managing Partner

Amazon FBA, Sourcing, Sales and Strategy Expert and Global Ecommerce Authority

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Will Tjernlund is the co-founder and a managing partner at Goat Consulting. Will is a notable figure in the ecommerce global community speaking at ecommerce conferences around the world including the United States, Europe and Asia.

Will grew expanded the Amazon sales channel for his family's Amazon business which now grosses in the tens of millions. He also worked with Reed Thompson to start AMZHelp.com, an Amazon Sellers community for questions, discussions and debate. 

Will is not afraid to share his opinion on how your business should be run. Will uses his background in economics to share insights on the market you are competing in. 

Will and Reed Thompson founded Goat Consulting with the goal of helping commercial businesses move into the ecommerce marketplace. Goat Consulting exists to build, protect and develop your brand on Amazon.