About Goat Consulting

Goat Consulting provides business services for brands and manufactures selling on the Amazon.com marketplace. Our clients operate on the different business models including Seller Central and Vendor Central. They range from categories including Apparel, Health and Beauty, Grocery, Sports and Outdoors, Pets, Home Improvement, and Electronics. We specialize in helping companies have a clear strategy and understanding of the fastest growing marketplace: Amazon.com.

Find out why Goat Consulting is the right fit for you: Why Goat Consulting


Untitled design.jpg

Meet the Team

Reed Thompson

Managing Partner

Retail, Multi-channel Ecommerce, Inventory Management and Amazon Expert

Untitled design (8).png

Reed Thompson is a managing partner at Goat Consulting where he helps brands and retailers sell more effectively on Amazon.com through optimized product listings and Amazon Marketing Services for Amazon Seller Central and Amazon Vendor Central sellers.

He graduated from the University of Minnesota - Carlson School of Business with degrees in International Business and Entrepreneurial Management. Prior to the inception of Goat Consulting, Reed worked at Target Corporation in Management and was hands on in every aspect of retail from Guest Experience to Logistics and Sales. Reed managed multiple stores that had over $100 million in annual sales.

Reed serves as a resource for multiple ecommerce communities and is an authority on the technicalities of Amazon Seller Central and Vendor Central. Reed’s interests are related to consumer behavior, merchandising, markets, and direct-to-consumer selling, data analytics, software architecture and retail strategies.


Will Tjernlund

Managing Partner

Amazon FBA, Sourcing, Sales and Strategy Expert and Global Ecommerce Authority

Untitled design (10).png

Will Tjernlund is the co-founder and a managing partner at Goat Consulting. Will is a notable figure in the ecommerce global community speaking at ecommerce conferences around the world including the United States, Europe and Asia.

Will grew expanded the Amazon sales channel for his family's Amazon business which now grosses in the tens of millions. He also worked with Reed Thompson to start FBAMastermind.com, an Amazon Sellers community for questions, discussions and debate. 

Will is not afraid to share his opinion on how your business should be run. Will uses his background in economics to share insights on the market you are competing in. 

Will and Reed Thompson founded Goat Consulting with the goal of helping commercial businesses move into the ecommerce marketplace. Goat Consulting exists to build, protect and develop your brand on Amazon.


Eric Sutton

Managing Partner

Ecommerce Retail, Brand Defense, Product & Product Line Strategy, Business Development and Amazon.com Expert

Untitled design (9).png

Eric Sutton is a lead consultant at Goat Consulting where he helps brands and manufacturers sell more effectively on Amazon.com through optimized product listings, Amazon Marketing Services, and product strategy for Amazon Seller Central and Amazon Vendor Central sellers.

Eric graduated from the University of St. Thomas in St. Paul Minnesota with a degree in Marketing Management and Business Administration. Prior to his time at Goat Consulting Eric worked at Private Equity firm Brimacomb & Associates where he nurtured skills in investment analysis, business model development, retail and brand strategy. Eric also founded a web based small business development staffing firm named ITern Staffing. 

Entrepreneurial drive and business development experience drove him towards Ecommerce and Goat Consulting. Eric enjoys writing articles about Amazon.com and helps companies build and defend their image on Amazon.com. Eric's interests include market research, pricing strategy, information technology, new markets, property protection and logistics. 


Nigibh Kumar

Software Developer

Java, Python, Ruby, Amazon Marketplace Web Services, AWS, Automation

Untitled design (11).png

Nigibh Kumar is a Software Developer for Goat Consulting where he leverages technology to help our clients sell more on Amazon.com. He works to take advantage of the software already available from Amazon and makes it more relevant and usable for the Goat Consulting team and clients.

Nigibh is an honor student under scholarship at the University of Minnesota College of Science and Engineering studying Computer Science.

Nigibh is excited about working with technology related to Amazon.com because it is the fastest growing ecommerce platform, and understands the importance of learning the new technology to increase the efficiency in which brands and manufacturers sell on the platform. His interests include include learning about new technology in computer science, using software to assist businesses, and creating new web applications.