About Goat Consulting

Will Tjernlund and Reed Thompson founded Goat Consulting with the goal of helping brands and manufacturers sell on the Amazon marketplace. Goat Consulting provides business services for brands and manufacturers selling on the Amazon.com marketplace. Our clients operate on the different business models including Seller Central and Vendor Central. They range from categories including Apparel, Health and Beauty, Grocery, Sports and Outdoors, Pets, Home Improvement, and Electronics. We specialize in helping companies have a clear strategy and understanding of the fastest growing marketplace: Amazon.com.

Find out why Goat Consulting is the right fit for you: Why Goat Consulting


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Meet the Team

Reed Thompson

Managing Partner

Retail, Multi-channel Ecommerce, Inventory Management and Amazon Expert

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Reed Thompson is a co-founder and managing partner at Goat Consulting where he helps brands and retailers sell more effectively on Amazon.com through marketplace strategy, optimized product listings and Amazon Marketing Services for Amazon Seller Central and Amazon Vendor Central sellers.

He graduated from the University of Minnesota - Carlson School of Business with degrees in International Business and Entrepreneurial Management. Prior to the inception of Goat Consulting, Reed worked at Target Corporation in Management and was hands on in every aspect of retail from Guest Experience, Logistics and Sales. Reed managed multiple stores that had over $100 million in annual sales. Upon leaving Target, Reed worked as a freelancer for several brands and manufacturers and realized the opportunity and learned the skills of selling on the Amazon marketplace.

Reed serves as a resource for multiple ecommerce communities and is an authority on the technicalities of Amazon Seller Central and Vendor Central. Reed’s interests are related to consumer behavior, merchandising, market economics, direct-to-consumer selling, data analytics, software architecture and retail strategies.


Will Tjernlund

Managing Partner

Amazon FBA, Sourcing, Sales and Strategy Expert and Global Ecommerce Authority

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Will Tjernlund is the co-founder and a managing partner at Goat Consulting. Will is a notable figure in the ecommerce industry, speaking at ecommerce conferences around the world including the United States, Europe and Asia.

Upon graduating from the University of Minnesota Duluth with a degree in Economics, Will took a position at his family's 80+ year old manufacturing company with the goal of expanding the ecommerce and Amazon presence. The efforts by Will quickly made Amazon the number one sales channel for his family's business which now grosses tens of millions of dollars annually. 

Will is not afraid to share his opinion on how your business should be run. Will uses his background in Economics, experience selling on Amazon, and insights gained from speaking with businesses around the world to help brands and manufactures have a clear strategy for success. 




Eric Sutton

Managing Partner

Ecommerce Retail, Brand Defense, Product & Product Line Strategy, Business Development and Amazon.com Expert

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Eric Sutton is a lead consultant at Goat Consulting where he helps brands and manufacturers sell more effectively on Amazon.com through optimized product listings, Amazon Marketing Services, and product strategy for Amazon Seller Central and Amazon Vendor Central sellers.

Eric graduated from the University of St. Thomas in St. Paul Minnesota with a degree in Marketing Management and Business Administration. Prior to his time at Goat Consulting Eric worked at Private Equity firm Brimacomb & Associates where he nurtured skills in investment analysis, business model development, retail and brand strategy. Eric also founded a web based small business development staffing firm named ITern Staffing. 

Entrepreneurial drive and business development experience drove him towards Ecommerce and Goat Consulting. Eric enjoys writing articles about Amazon.com and helps companies build and defend their image on Amazon.com. Eric's interests include market research, pricing strategy, information technology, new markets, property protection and logistics. 


Nigibh Kumar

Software Developer

Java, Python, Ruby, Amazon Marketplace Web Services, AWS, Automation

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Nigibh Kumar is a Software Developer for Goat Consulting where he leverages technology to help our clients sell more on Amazon.com. He works to take advantage of the software already available from Amazon and makes it more relevant and usable for the Goat Consulting team and clients.

Nigibh is an honor student under scholarship at the University of Minnesota College of Science and Engineering studying Computer Science.

Nigibh is excited about working with technology related to Amazon.com because it is the fastest growing ecommerce platform, and understands the importance of learning the new technology to increase the efficiency in which brands and manufacturers sell on the platform. His interests include include learning about new technology in computer science, using software to assist businesses, and creating new web applications.


Keaton Sieve

Account Manager Intern

Market Research, Amazon Marketing Services, Product Listing Copywriting, Information Systems

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Keaton Sieve is an Account Manager Intern for Goat Consulting starting in 2018. He helps clients sell more products by using various software and consumer research tools to find the optimal way to position products on Amazon.com.

Keaton is currently a student at the University of Minnesota - Carlson School of Management in Minneapolis, MN, where he is pursuing degrees in Management Information Systems and Finance. In the past, Keaton has worked for several small businesses in various sales and account management roles.

Keaton is very glad to be working in the ecommerce industry, specifically with Amazon as he envisions the growth to continue far into the future. He enjoys studying how emerging technologies can be utilized to improve the processes of businesses. Keaton greatly enjoys working with clients to work toward pursuing mutual goals and success.