Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon Creator Connections, campaign structure, bidding, and advertising reports. Every post is written by a member of our team who has built and optimized these campaigns for brands selling on Amazon, so you get both the mechanics and the reasoning behind them.
Most sellers find their way here while learning how Amazon PPC fits into a broader selling strategy, so the posts below are meant to be read as a working reference you can come back to as your account grows. If you'd rather have an Amazon Ads Verified Partner build and run your campaigns for you instead of doing it in-house, reach out.
Amazon Creator Connections Sellers Working with Influencers
Amazon Creator Connections is an Amazon Ads program where sellers and vendors can connect with content creators, influencers, affiliates, and Amazon Associates. Through the self-service portal, sellers can provide an additional bounty amount to content creators who promote their products to their audience. When shoppers follow an influencer they like, there is an added layer of trust that the influencer is promoting quality content that fits the needs of a brand's customer base. This unique marketing opportunity is a great way for sellers and vendors to work with influencers to promote their products to drive awareness and sales.