Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon Creator Connections, campaign structure, bidding, and advertising reports. Every post is written by a member of our team who has built and optimized these campaigns for brands selling on Amazon, so you get both the mechanics and the reasoning behind them.
Most sellers find their way here while learning how Amazon PPC fits into a broader selling strategy, so the posts below are meant to be read as a working reference you can come back to as your account grows. If you'd rather have an Amazon Ads Verified Partner build and run your campaigns for you instead of doing it in-house, reach out.
Amazon Ad Prompts: What Sellers Need to Know
This Post will cover the topic of Amazon’s new Sponsored Products and Sponsored Brands Prompts. For many sellers on Amazon, one of the main ways they drive traffic to their listings is through Sponsored Products and Sponsored Brands ads. Amazon continues to evolve the way sellers can utilize advertisements so customers can see them and interact with them more easily. One of the ways Amazon is doing this is by adding prompts to these types of advertising campaigns. Prompts help provide relevant information for shoppers, helping increase conversions and satisfaction rates for sellers. This post will cover how these new prompts work within sellers’ Advertising Strategies and how they can be beneficial to them and the customer.
Amazon Ads Sponsored Brand Video
Amazon Ads Sponsored Brand Video ads is a campaign style to help brands and manufactures drive brand awareness and consideration for their brand and products on Amazon. Amazon customers can be targeted through keywords, categories and products for a short video to appear in the search results page, where Amazon customers are ready to make a purchase. As customers continue to engage with short form video, this Amazon ad campaign can increase awareness and impressions so that when a customer is ready to make a purchase they think of your brand and products. This post will cover an overview of Amazon Ads Sponsored Brands, how to set up an Amazon Ads sponsored brand video campaign, and how Sponsored Brand Video can make your entire advertising strategy more effective.