Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon Creator Connections, campaign structure, bidding, and advertising reports. Every post is written by a member of our team who has built and optimized these campaigns for brands selling on Amazon, so you get both the mechanics and the reasoning behind them.
Most sellers find their way here while learning how Amazon PPC fits into a broader selling strategy, so the posts below are meant to be read as a working reference you can come back to as your account grows. If you'd rather have an Amazon Ads Verified Partner build and run your campaigns for you instead of doing it in-house, reach out.
Amazon Ad Prompts: What Sellers Need to Know
This Post will cover the topic of Amazon’s new Sponsored Products and Sponsored Brands Prompts. For many sellers on Amazon, one of the main ways they drive traffic to their listings is through Sponsored Products and Sponsored Brands ads. Amazon continues to evolve the way sellers can utilize advertisements so customers can see them and interact with them more easily. One of the ways Amazon is doing this is by adding prompts to these types of advertising campaigns. Prompts help provide relevant information for shoppers, helping increase conversions and satisfaction rates for sellers. This post will cover how these new prompts work within sellers’ Advertising Strategies and how they can be beneficial to them and the customer.
Amazon Ads Sponsored Products Video Requirements and Best Practices
As the Amazon marketplace matures, the ability to stop the scroll to drive consideration and ultimately purchase is becoming the defining factor in advertising performance. For years, Sponsored Products has been the workhorse of Amazon advertising reliable, high-volume, but static. That changes with the introduction of Sponsored Products Video. Video content is inherently more eye-catching than static imagery. It allows customers to visualize size, texture, and function in seconds, significantly improving the ease of making buying decisions. Early data from Amazon’s internal testing (US, 2025) suggests that Sponsored Products campaigns with video see a 9% uplift in click-through rate (CTR) compared to those without. Even more compelling, for the segment of shoppers who watch for longer than 5 seconds, the CTR jumps by 8x.
Amazon Ads Sponsored Products
Amazon Ads Sponsored Products is a campaign type that helps brands and manufacturers drive traffic and sales to their product listings on Amazon. In a competitive marketplace like Amazon, it is not sufficient enough just to list products. Amazon Ads Sponsored Products allows us to reach a wider audience and target customers that are ready to make a purchase. Sponsored Product ads are an easy way to showcase your product to Amazon customers in a familiar place to where they normally shop from - the search results page. When advertisers target customers with relevant keywords and search terms, Amazon customers benefit by having a more relevant search result page and are exposed to a wider variety of products. This blog post will cover an overview of Amazon Ads Sponsored Products, targeting options, how to set up a campaign, and examples of our Sponsored Products work with our Goat Consulting clients.