As the Amazon marketplace matures, the ability to stop the scroll to drive consideration and ultimately purchase is becoming the defining factor in advertising performance. For years, Sponsored Products has been the workhorse of Amazon advertising reliable, high-volume, but static. That changes with the introduction of Sponsored Products Video. Video content is inherently more eye-catching than static imagery. It allows customers to visualize size, texture, and function in seconds, significantly improving the ease of making buying decisions. Early data from Amazon’s internal testing (US, 2025) suggests that Sponsored Products campaigns with video see a 9% uplift in click-through rate (CTR) compared to those without. Even more compelling, for the segment of shoppers who watch for longer than 5 seconds, the CTR jumps by 8x.
Amazon Ads Sponsored Products
Amazon Ads Sponsored Products is a campaign type that helps brands and manufacturers drive traffic and sales to their product listings on Amazon. In a competitive marketplace like Amazon, it is not sufficient enough just to list products. Amazon Ads Sponsored Products allows us to reach a wider audience and target customers that are ready to make a purchase. Sponsored Product ads are an easy way to showcase your product to Amazon customers in a familiar place to where they normally shop from - the search results page. When advertisers target customers with relevant keywords and search terms, Amazon customers benefit by having a more relevant search result page and are exposed to a wider variety of products. This blog post will cover an overview of Amazon Ads Sponsored Products, targeting options, how to set up a campaign, and examples of our Sponsored Products work with our Goat Consulting clients.