Amazon Ads Sponsored Products is a campaign type that helps brands and manufacturers drive traffic and sales to their product listings on Amazon. In a competitive marketplace like Amazon, it is not sufficient enough just to list products. Amazon Ads Sponsored Products allows us to reach a wider audience and target customers that are ready to make a purchase. Sponsored Product ads are an easy way to showcase your product to Amazon customers in a familiar place to where they normally shop from - the search results page. When advertisers target customers with relevant keywords and search terms, Amazon customers benefit by having a more relevant search result page and are exposed to a wider variety of products. This blog post will cover an overview of Amazon Ads Sponsored Products, targeting options, how to set up a campaign, and examples of our Sponsored Products work with our Goat Consulting clients.