The Amazon Ads Sponsored TV campaign type was introduced at the Amazon unBoxed conference in 2023. Amazon Sponsored TV is a new advertising offer within Amazon Ads that enables brands of all sizes that sell on Amazon in the US to reach audiences on streaming TV services. Amazon Sponsored TV is particularly helpful for small to medium-sized brands, providing a cost-effective and accessible means to engage in the quickly growing audience segment of cord-cutters. This new ad type allows Amazon sellers to reach more customers, build brand awareness, and in turn, increase sales. This post will cover more information about Amazon Ads Sponsored TV, the video requirements for Sponsored TV ads, steps for setting up an Amazon Sponsored TV ad, and how to continually improve upon your ad performance.