Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon Creator Connections, campaign structure, bidding, and advertising reports. Every post is written by a member of our team who has built and optimized these campaigns for brands selling on Amazon, so you get both the mechanics and the reasoning behind them.
Most sellers find their way here while learning how Amazon PPC fits into a broader selling strategy, so the posts below are meant to be read as a working reference you can come back to as your account grows. If you'd rather have an Amazon Ads Verified Partner build and run your campaigns for you instead of doing it in-house, reach out.
Amazon Ads Sponsored TV
The Amazon Ads Sponsored TV campaign type was introduced at the Amazon unBoxed conference in 2023. Amazon Sponsored TV is a new advertising offer within Amazon Ads that enables brands of all sizes that sell on Amazon in the US to reach audiences on streaming TV services. Amazon Sponsored TV is particularly helpful for small to medium-sized brands, providing a cost-effective and accessible means to engage in the quickly growing audience segment of cord-cutters. This new ad type allows Amazon sellers to reach more customers, build brand awareness, and in turn, increase sales. This post will cover more information about Amazon Ads Sponsored TV, the video requirements for Sponsored TV ads, steps for setting up an Amazon Sponsored TV ad, and how to continually improve upon your ad performance.