Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon Creator Connections, campaign structure, bidding, and advertising reports. Every post is written by a member of our team who has built and optimized these campaigns for brands selling on Amazon, so you get both the mechanics and the reasoning behind them.
Most sellers find their way here while learning how Amazon PPC fits into a broader selling strategy, so the posts below are meant to be read as a working reference you can come back to as your account grows. If you'd rather have an Amazon Ads Verified Partner build and run your campaigns for you instead of doing it in-house, reach out.
Amazon Ads Campaign Structure
Understanding the Amazon Ads campaign structure and components is important for knowing how to draft and properly organize your ads. We will cover each level of structure in the Amazon Ads console, explaining what they mean and how to use them in creating your campaigns. This includes portfolios, campaign & campaign name, campaign type, ad groups, ads, target, and bids.
Amazon Advertising Sponsored Campaign Ad Types
Amazon Advertising allows you as a seller to increase brand awareness and increase product sales with a suite of Amazon Ads sponsored campaign type offerings including Sponsored Products, Sponsored Brands, and Sponsored Display advertising.