Amazon FBA & Fulfillment How-To Guides
This is the Amazon fulfillment section of the Goat Consulting blog, where we cover how FBA, FBM, AWD, and the rest of Amazon's fulfillment network actually work from a seller's point of view. You'll find practitioner-written guides on shipping to FBA, how FBA fees are calculated, Inbound Placement Fees, managing restock and inventory health, filing reimbursement claims, and preparing for Prime Day and Q4. Every post is written by a member of our team who has built and managed FBA operations for brands, so you get both the rule and the real-world workaround.
Most sellers land here trying to solve a fulfillment problem or get a handle on FBA costs, so the posts below are a working reference you can come back to every time Amazon changes something. Reach out to the Goat Consulting team to plan your shipments, recover reimbursements, or audit your FBA fees for you instead of doing it in-house
Amazon FBA Returns Policies and Settings
Managing returns and providing quality customer service are two of the most important tasks for Amazon sellers. Amazon is customer-focused and strives to make both the shopping experience as straightforward and easy as possible. Sellers that fail to manage returns and refunds promptly face account health issues and serious consequences. To maintain selling eligibility and a high customer satisfaction rating, it’s important for sellers to understand Amazon’s s return policies and be prepared to take necessary actions. This article breaks down the process for managing both FBA and seller-fulfilled returns, along with steps for how to update applicable settings.
Amazon Returnless Refunds: What Sellers Need to Know
Amazon returnless refunds let customers keep a product and still receive a full refund. As a seller, you can configure returnless refund rules in Seller Central to control when this happens based on price, category, and return reason. Done right, returnless refunds save you money on reverse logistics and improve the customer experience, but they require careful margin analysis to avoid giving away inventory at a loss.
2026 Amazon FBA Fee Changes: What Sellers Need to Know
This post is about the 2026 Amazon FBA fee changes and what they mean for your business as an Amazon seller. Amazon updated its Fulfillment by Amazon fees on January 15, 2026, and there are additional changes landing later in the year that every FBA seller should know about. The 2026 cycle covers fulfillment fees, a new 3.5% fuel and logistics surcharge starting April 17, inbound placement service fees, monthly storage fees, aged inventory surcharges, low-inventory-level fees, removal and disposal fees, and return processing fees. If you sell on Amazon using FBA, every one of these line items hits your cost of goods, your landed profit, and your ability to compete on the buy box.
Sell your Amazon FBA Inventory on Walmart
Goat Consulting is writing a blog post on selling on Walmart? Hear us out, there is a new update that allows orders on Walmart.com to be fulfilled by Multi-Channel Fulfillment. Prior to this policy change, Amazon Sellers looking to expand to Walmart.com faced the challenge of allocating and managing separate inventory for the marketplace. With this change in policy, Fulfillment by Amazon users can leverage their FBA-stocked inventory for Walmart order fulfillment. Along with increasing brand awareness through expansion to new markets, offering FBA inventory in additional channels can increase sell-through rates of FBA-stocked inventory. Offering FBA inventory on Walmart.com can reduce age-related FBA storage costs and increase your FBA Storage capacity, which can improve your ability to scale on Amazon.com. At Amazon Accelerate this September in Seattle, Amazon emphasized MCF’s ability to forward FBA inventory to other channels outside of Amazon. In this post, we will discuss the requirements for offering FBA inventory on Walmart.com, how to fulfill Walmart.com orders with Multi-Channel FBA fulfillment, and some of the advantages that MCF fulfillment provides on Walmart.com.
Grow Your Business with Amazon Buy With Prime
Amazon Buy With Prime is an effective way to grow your business if you are selling on your own website and using Amazon FBA to fulfill your orders on Amazon. The Buy With Prime (BWP) program allows you, as a seller, to put a buy now button on your website and other sales and advertising channels while utilizing your FBA inventory to fulfill orders. The Amazon Buy With Prime program is one of those win-win-win situations where you, as the seller, win because you save time and money from Amazon handling the logistics; your customers win because they will receive faster and more reliable shipping; and Amazon wins as they continue to grow their capacity in what they do best - providing world-class fulfillment. Your business will benefit from a flywheel or snowball effect with Buy With Prime because your ads will perform better with the BWP program, customers will be more pleased with a successful order fulfillment process, which will bring more customers to your business. In this post, I will cover more about what Buy With Prime is, the capabilities of Buy With Prime, and share how fast badges will improve your advertising from Buy With Prime.
Increase Amazon FBA Storage Capacity
Amazon FBA is tightening storage capacity limits, making efficient inventory management more crucial than ever for sellers. Storage capacity limits can block FBA inbound shipments, causing fulfillment delays and out of stock inventory, which negatively impact Amazon customer experience. To navigate these changes, sellers must not only adopt best practices for requesting capacity increases but also carefully consider the financial implications of Amazon FBA’s reservation fees associated with requests. When additional FBA capacity is unavailable, leveraging alternative solutions like Amazon Warehousing & Distribution (AWD) and Merchant/Seller Fulfilled programs becomes essential for maintaining and growing business on Amazon. In this post, we will discuss how to efficiently manage your Amazon FBA capacity, request increased capacity, and explain fulfillment alternatives if FBA capacity cannot support customer demand.
Amazon Sellers Save Money and Protect Account Health with Veeqo
Veeqo is an Amazon owned company that offers a free multichannel ecommerce shipping software to help save you time and money while staying organized with inventory management. As an Amazon seller, you know it can be difficult and complicated to sync inventory across all of the different marketplaces and channels you sell on. If you incorrectly mark your products as out of stock, then you miss out on the opportunity for sales, but if you sell a product that you actually don’t have in stock, then you can risk account health issues on marketplaces and a poor customer experience. Veeqo solves this problem by having a platform that lets you integrate the different channels you sell on while keeping a source of truth for the quantity of inventory you have in stock. So if an order comes through on your own website, then the quantity is reduced for your merchant fulfilled offer on Amazon Seller Central. This post will outline the benefits Veeqo provides to Amazon sellers to help you save money, time, and mitigate risks.
How to Reconcile an Amazon FBA Shipment Discrepancy
This post will cover the process sellers can take to reconcile any discrepancies found in their FBA shipments. Amazon FBA is a great program that takes the stress of warehousing inventory and shipping individual orders away from the seller. It not only can reduce your storage costs but also makes your products prime eligible which can offer faster delivery times for your customers, making it great for both sellers and buyers. However, when sellers send in inventory to Amazon FBA some units can get lost or misplaced during the shipping and receiving process. Sellers can work with Amazon to reconcile these missing/misplaced units by opening an investigation with Amazon’s receiving team to locate the inventory. Although Amazon will work with the seller the investigation process can be different if the seller is the manufacturer or is working with a separate manufacturer. This post will cover best practices for sellers and the documentation that is needed to open casework with Amazon and reconcile any discrepancies that were found during the FBA shipping process.
How to Package Sharp Objects for Amazon FBA
In this post, we will cover how Amazon sellers need to package sharp items for Amazon FBA. The packaging requirements ensure safety compliance that protects everyone involved in the fulfillment process from products with sharp edges or points. Sellers must comply with these rules to avoid inventory disposal, disposal fees, and blocking of future shipments. Amazon enforces these requirements to protect its staff during handling and delivery and to ensure that the end customer receives the sharp object safely. When packaged correctly, customers can expect their sharp items to arrive in a way that allows them to open the packaging and access the product without getting injured. This post will show which items are classified as sharp products, the packaging requirements for sharp products, and the consequences of not following those requirements.
Amazon FBA Storage Utilization Surcharge and Low Inventory Fees
Amazon recently updated its FBA fees, specifically related to the storage utilization and low level inventory. Calculating the new fees and understanding when they are applied is challenging for many sellers, especially when added to the other responsibilities of managing a seller central account. It’s important for sellers to understand these fee updates in order to make necessary changes and reduce costs. This article will outline the 2024 Amazon storage fee updates, focusing on the changes to the storage utilization surcharge and the low level inventory penalties. Learn about how these inventory fees are calculated and what sellers can do to be proactive and avoid additional costs. This article will also summarize best practices for inventory management and answer frequently asked questions. For a complete summary of the FBA updates, see this blog post about 2024 FBA fee changes.
Amazon Returns Processing Fee Change 2024
Amazon recently announced they will be updating their returns processing fee in 2024. This update will change how Amazon charges for return fees. They are introducing return rate thresholds for product categories. Along with the updated fees, there’s an updated FBA Returns dashboard that shows sellers if they are above or below these thresholds. Understanding these updates is important for sellers to avoid unexpected charges. Sellers that reduce the number of returns will reduce costs related to FBA fees, improve customer satisfaction, and improve the profitability of their business. This post will cover the returns processing fee, 2024 changes to the returns processing fee, the updated FBA Returns dashboard, and best practices for reducing Amazon returns.
Amazon Ships in Product Packaging Program
The Amazon Ship in Product Packaging program can help you reduce costs by minimizing packaging, damages, and FBA fees. This program is available to all sellers who use Fulfillment by Amazon (FBA) starting February 5th, 2024. The SIPP program, formerly known as Ships in Own Container (SIOC), reduces packaging by verifying products that can be shipped without an Amazon box, envelope, or bag and arrive to customers undamaged. Qualified products will ship in their own branded product packaging without any additional Amazon packaging material. This lowers FBA fees, reduces waste, and increases brand awareness to connect with customers. If you’re thinking of redesigning your product packaging or curious if your current packaging qualifies, continue reading to understand the benefits, packaging requirements, and testing requirements for the Ships in Product Packaging program.
Supply Chain by Amazon
Supply Chain by Amazon is a suite of fulfillment services that allows sellers to integrate their supply chain end-to-end from factories and suppliers to distribution centers to delivery options to the end customer. Supply Chain by Amazon will help you keep products in stock, ship faster and more reliably to the end customer, and lower costs relative to alternative methods. Amazon customers expect in-stock and fast delivery, this program enables sellers to meet those demands. Enrolling in Supply Chain services allows you as the seller to focus on your strengths like product development, while outsourcing logistics, shipping and fulfillment to Amazon, which is their strength. This post will cover the different components of the supply chain including freight & logistics, storage & distribution, replenishment & fulfillment, and customer delivery.
Step by Step How to Send Amazon FBA Shipment
This is a step by step guide on how to send an Amazon FBA shipment. Amazon FBA (fulfillment by Amazon) is a service provided by Amazon that allows sellers to have Amazon warehouse your inventory, as well as pick, pack and ship orders to your Amazon customers. Utilizing Amazon FBA will get your products Prime shipping eligible, which is an important perk for Amazon customers who already have confidence in the shopping and shipping experience. Making sure you send in accurate shipments is vital for successful inventory management so that Amazon customers get the right product when they order it. The steps for sending in Amazon FBA inventory include ensuring your account is set up properly, preparing the inventory, creating a shipment, and sending the FBA shipment.
Amazon FBM Shipping Template: How to Create, Edit, and Fix Yours in 2026
This post is about how Amazon Fulfilled by Merchant (FBM) shipping templates work in 2026, how to build one that actually reflects what you can deliver, how to fix the common problems sellers run into (including the new Migrated Shipping Template model Amazon rolled out), and how templates interact with Shipping Settings Automation and Seller Fulfilled Prime. If you ship any portion of your orders yourself instead of through FBA, your shipping template is the single most important piece of configuration in your account. It tells Amazon how fast you can ship, where you can ship, how much you will charge customers for shipping, and which SKUs each of those rules applies to. Get it wrong and you either price yourself out of the buy box, miss the promise date on half your orders, or quietly lose sales because your products are not showing up as Prime-eligible or even as in-stock for certain regions. At Goat Consulting, we help clients build and maintain FBM shipping templates that hold up under real order volume, including the edge cases (oversize items, hazmat, regional restrictions, Seller Fulfilled Prime).