Sell your Amazon FBA Inventory on Walmart
Goat Consulting is writing a blog post on selling on Walmart? Hear us out, there is a new update that allows orders on Walmart.com to be fulfilled by Multi-Channel Fulfillment. Prior to this policy change, Amazon Sellers looking to expand to Walmart.com faced the challenge of allocating and managing separate inventory for the marketplace. With this change in policy, Fulfillment by Amazon users can leverage their FBA-stocked inventory for Walmart order fulfillment. Along with increasing brand awareness through expansion to new markets, offering FBA inventory in additional channels can increase sell-through rates of FBA-stocked inventory. Offering FBA inventory on Walmart.com can reduce age-related FBA storage costs and increase your FBA Storage capacity, which can improve your ability to scale on Amazon.com. At Amazon Accelerate this September in Seattle, Amazon emphasized MCF’s ability to forward FBA inventory to other channels outside of Amazon. In this post, we will discuss the requirements for offering FBA inventory on Walmart.com, how to fulfill Walmart.com orders with Multi-Channel FBA fulfillment, and some of the advantages that MCF fulfillment provides on Walmart.com.
Goat Consulting is writing a blog post on selling on Walmart? Hear us out, there is a new update that allows orders on Walmart.com to be fulfilled by Multi-Channel Fulfillment. Prior to this policy change, Amazon Sellers looking to expand to Walmart.com faced the challenge of allocating and managing separate inventory for the marketplace. With this change in policy, Fulfillment by Amazon users can leverage their FBA-stocked inventory for Walmart order fulfillment. Along with increasing brand awareness through expansion to new markets, offering FBA inventory in additional channels can increase sell-through rates of FBA-stocked inventory. Offering FBA inventory on Walmart.com can reduce age-related FBA storage costs and increase your FBA Storage capacity, which can improve your ability to scale on Amazon.com. At Amazon Accelerate this September in Seattle, Amazon emphasized MCF’s ability to forward FBA inventory to other channels outside of Amazon. In this post, we will discuss the requirements for offering FBA inventory on Walmart.com, how to fulfill Walmart.com orders with Multi-Channel FBA fulfillment, and some of the advantages that MCF fulfillment provides on Walmart.com.
Key Requirements for Fulfilling Walmart.com Orders with Amazon Multi-Channel Fulfillment
First and foremost, a Walmart Seller Center account is required to make offers on Walmart.com. Opening an account is a key first step. Once you have done that, there are a few settings in Amazon FBA Multi-Channel fulfillment that will need to be adjusted to be compliant with Walmart's terms of service. First, all packages shipped for Walmart.com orders need to be unbranded; Amazon branding on boxes is not permitted. Fortunately, by default, all MCF orders that are shipped out by Amazon at this time are automatically unbranded. It is important to keep an eye on this policy in case of any changes. If you are using the manual process for managing MCF orders, you can go to further lengths to ensure that unbranded packaging is used by navigating to the Seller Central MCF order creation page, selecting the “Ship only in Unbranded Packaging” option in step two, called “Add items.” This allows orders to only be placed with items that are eligible for unbranded packaging. Second, Amazon Logistics must be blocked as a carrier for the shipment. To set this Amazon Logistics block as a default setting on all MCF orders in Seller Central, go to Settings > Fulfillment by Amazon > Multi-Channel Fulfillment > Toggle “Block Amazon Logistics” to “Yes” and submit. Third, MCF orders must still meet Amazon's shipping and delivery window promises to maintain good Walmart Seller Center account health. To do this, the proper tracking information should only be uploaded after the package has been handed off to the carrier. Automated integration with MCF can help ensure that valid tracking information is forwarded as soon as possible.
How to Integrate and Fulfill Multi-Channel Fulfillment Orders on Walmart.com
There are two methods to manage MCF orders for Walmart.com. Orders can either be manually managed in Seller Central, or automated integration can be done with a third-party partner. Your anticipated order volume on Walmart.com will likely determine if an automated integration is worthwhile over manual management.
Manually Fulfill Walmart Orders with MCF
To manually manage and ship MCF orders, log in to Seller Central and navigate to Manage Inventory > Create Fulfillment Order, then enter the customer's shipping address and other shipment information taken from the order record in Walmart Seller Center. Be sure to select “Unbranded Packaging” in the order settings and choose a non-Amazon Logistics carrier like “FedEx, UPS, or USPS”. Then, once tracking information is available for the order, go back to Walmart Seller Center’s order record and submit it to the order. If your order volume from Walmart.com is high enough, it may make sense to use a third-party service provider for automated integration.
Automate Amazon MCF Walmart Order Fulfillment
With an automated integration, when Walmart.com orders are received in the Walmart Seller Center, all of the steps described in the manual process will occur automatically. Also, automation can help ensure that tracking and shipment details are forwarded as promptly as possible to Walmart customers. There are many third-party integration tools available to Amazon sellers. Veeqo is a great option as an integration partner. Their service is free, and they offer up to 5% back in credits on shipment purchases. When investigating options for automation service, be sure that they have the Multi-Channel Fulfillment integration feature and Walmart Seller Center connectivity.
Advantages of FBA Multi-Channel Fulfillment for Walmart.com
Multi-Channel Fulfillment allows brands to provide Walmart customers with the fast and reliable shipping and fulfillment and that Amazon.com customers have grown to love. Many competing merchants fulfilled or Walmart Fulfillment Services (WFS) fulfilled offers in the marketplace may have slower delivery promises, less reliable, and transparent tracking. Utilizing Amazon FBA’s prowess in fulfillment can give your business an edge. Amazon is waiving the 5% alternative carrier surcharge for MCF orders until January 14, 2026, lowering shipping costs and adding an incentive for sellers to use the MCF service. Another benefit of MCF for Sellers is unified inventory management. By having Amazon and Walmart marketplace stock and fulfillment combined under one roof, businesses can enjoy gains in time and efficiency, making better stocking decisions and inventory management through inventory reporting that covers both Amazon and Walmart demand.
FAQ - Sell your Amazon FBA Inventory on Walmart
Do I need to open a Walmart Seller Center account to fulfill Walmart.com orders using FBA Multi-Channel Fulfillment?
Yes, a Walmart Seller Center account needs to be opened for your business in order to make offers on Walmart.com.
How can I manage the Multi-Channel Fulfillment orders from Walmart.com as I receive them?
Orders from Walmart.com can be managed either manually through Manage Inventory > Create Fulfillment Order or through automated integration with a third-party service provider.
How do I block Amazon Logistics fulfillment on MCF orders to maintain compliance with Walmart.com terms of service?
Amazon Logistics can be blocked by default for MCF orders by navigating to Fulfillment by Amazon settings in your account, or you can block it for individual orders in your account if you are managing orders manually and use MCF for fulfillment for channels aside from Walmart.com.
Can boxes with Amazon branding be shipped to fulfill Walmart.com orders?
A: No. All packages shipped for Walmart.com orders must be in unbranded packaging. MCF orders by default should be shipped in unbranded packaging, but if you want to communicate this preference further, you can select unbranded packaging when submitting the fulfillment order.
Are Amazon.com and Walmart.com shipping and delivery promises identical?
No. Amazon and Walmart both have unique SLA’s and shipping and delivery promises. If you use MCF to fulfill Walmart.com orders, you will need to educate yourself on the standards and performance requirements of the Walmart marketplace to ensure your offers and account stay in good standing.
Conclusion
Walmart's change in policy to allow for FBA Multi-Channel Fulfillment for order fulfillment presents a significant opportunity for market expansion and operational efficiency for Amazon.com sellers. The fulfillment program allows sellers to consolidate and optimize their inventory management operations. When considering MCF fulfillment, be sure to weigh program fees and costs to be sure that it can be done within your business’s goals for profitability. If you are interested in getting more out of your stocked FBA inventory with MCF fulfillment for Walmart.com, contact Goat Consulting using the button below and start a conversation today.
About The Author - Eric Sutton
Eric is the Operations Manager of Goat Consulting and is thankful for the opportunity to work with and learn from manufacturers and retail brands of varying sizes and categories. Eric recognizes that the Amazon marketplace can be a complex environment where merchandising and distribution can be impacted by a variety of factors and parties. He enjoys helping our clients gain a better understanding of their brand's current position in the marketplace and finding creative ways to implement the client's ideal brand image. If you have a question about how to sell your Amazon FBA Inventory on Walmart, Eric can help. If you have any questions or need assistance with improving your brand's image on Amazon, please reach out using the Contact Us form.
Amazon Sellers Save Money and Protect Account Health with Veeqo
Veeqo is an Amazon owned company that offers a free multichannel ecommerce shipping software to help save you time and money while staying organized with inventory management. As an Amazon seller, you know it can be difficult and complicated to sync inventory across all of the different marketplaces and channels you sell on. If you incorrectly mark your products as out of stock, then you miss out on the opportunity for sales, but if you sell a product that you actually don’t have in stock, then you can risk account health issues on marketplaces and a poor customer experience. Veeqo solves this problem by having a platform that lets you integrate the different channels you sell on while keeping a source of truth for the quantity of inventory you have in stock. So if an order comes through on your own website, then the quantity is reduced for your merchant fulfilled offer on Amazon Seller Central. This post will outline the benefits Veeqo provides to Amazon sellers to help you save money, time, and mitigate risks.
Veeqo is an Amazon owned company that offers a free multichannel ecommerce shipping software to help save you time and money while staying organized with inventory management. As an Amazon seller, you know it can be difficult and complicated to sync inventory across all of the different marketplaces and channels you sell on. If you incorrectly mark your products as out of stock, then you miss out on the opportunity for sales, but if you sell a product that you actually don’t have in stock, then you can risk account health issues on marketplaces and a poor customer experience. Veeqo solves this problem by having a platform that lets you integrate the different channels you sell on while keeping a source of truth for the quantity of inventory you have in stock. So if an order comes through on your own website, then the quantity is reduced for your merchant fulfilled offer on Amazon Seller Central. This post will outline the benefits Veeqo provides to Amazon sellers to help you save money, time, and mitigate risks.
Save Money and Reduce Costs with Veeqo
Veeqo can help Amazon sellers save money. With rising costs and fulfillment fees it is great to find cost savings in your operations. Veeqo saves Amazon sellers money with software fees, rate comparisons, Veeqo credits, and smart routing.
Software Fees - If you are already using a shipping service like ShipStation, Shipping Easy, or Finale Inventory, you would immediately save money from software costs by switching to Veeqo, as Veeqo has no monthly cost and is completely free to use. Depending on your order volume and number of users, this can be upwards of thousands of dollars saved.
Rate Comparison - Using the rate shopping tool, you are able to buy the cheapest available shipping option with Amazon’s pre-negotiated pricing from major carriers like UPS, USPS, Amazon Shipping, FedEx, and DHL. You can compare the rates all on a single platform, where you do not need to compare prices on different sites before purchasing. If you have your own negotiated rates, you can integrate your accounts and keep those rates.
Veeqo Credits - On eligible shipments, sellers are able to earn Veeqo credits, which apply to the next shipping bill. This can be up to 5% of the shipping cost that is automatically saved.
Smart Routing - If you have multiple warehouses, Veeqo uses smart routing to know where to send the inventory from to save on shipping fees. For example, if you have warehouses in both New Jersey and Las Vegas and an order comes in from New York, Veeqo will automatically calculate and have you ship out from your closer New Jersey facility.
Save Time With Veeqo
There are several features Veeqo helps Amazon sellers save time in processing orders and inventory management:
Bulk Shipping - If you are shipping thousands of items per day, any time saving in the process can save time and work hours. The bulk shipping tool lets you select many orders and print shipping labels in bulk. Elizabeth and Ernest, a candle and gift company, was able to scale their operations by increasing the speed at which they were able to process orders. So instead of capping their orders during the busy holiday season, they were able to keep up with fulfilling orders.
Digital Picking Software - Veeqo has a handheld digital software that helps expedite and create a more accurate system to pick, pack and ship items. This will reduce steps in having to manually walk to a station to mark as picked from your shelves.
Amazon Multi-Channel Fulfillment - If you are using Fulfillment by Amazon, Veeqo allows you to manage your inventory from your FBA inventory so fulfill orders on any channel. This saves you time from manually entering information into the MCF tool on Seller Central.
Mitigate Risks With Veeqo
One of the most important aspects of selling on Amazon is mitigating marketplace risk and maintaining a high account health rating on Amazon. Veeqo helps sellers meet the expectations set by Amazon for shipping performance.
On-Time Deliver Rate - An important metric to meet for high customer satisfaction and meeting performance with Amazon is On-time delivery rate (OTDR). With Veeqo, merchant fulfilled sellers can see when purchasing shipping labels, which option will meet the OTDR. When your merchant fulfilled offer is assigned to a shipping template with shipping settings automation (SSA) enabled, your account has automated handling time (AHT) and you purchased with an OTDR protected shipping label, you will not be impacted by late delivery.
Valid Tracking Rate - You will never drop below the required 95% valid tracking rate using Veeqo as all labels purchased through Veeqo will automatically push the tracking info to the order ID.
Order Defect Rate and A-to-Z Claims - The Veeqo rate shipping tool clearly identifies labels that protect you from A-to-Z claims, which ensures that customers are satisfied with their order and fewer issues occur that would cause an A-to-Z claim to arise.
Frequently Asked Questions about Veeqo for Amazon Sellers
What is Veeqo?
Veeqo is a free shipping software that helps you manage your inventory when selling across multiple channels, purchasing shipping and accessing vital reporting data for running your business.
Why should Amazon Sellers use Veeqo?
Amazon Sellers should use Veeqo because they can save money, time, and mitigate merchant fulfilled shipping account health issues.
How can Amazon Sellers save money with Veeqo?
Amazon Sellers can save money with Veeqo with software fees, rate comparisons, Veeqo credits, and smart routing.
How can Amazon Sellers save time with Veeqo?
Amazon Sellers can save time using Veeqo with bulk shipping, digital picking software, and smart routing
How can Amazon Sellers mitigate risk with Veeqo?
Amazon Sellers can mitigate risk with Veeqo by purchasing Veeqo labels with protected labels to prevent issues, including On-Time Delivery, Valid Tracking Rate, Order Defect Rate, and A-to-Z claims.
Is Veeqo just for Merchant Fulfilled Amazon Sellers?
No! Veeqo is not just for merchant fulfilled Amazon sellers. If you use fulfillment by Amazon, Veeqo can be used to manage your Multi-Channel Fulfillment operations by routing inventory from your FBA stock to fulfill orders from other channels.
Conclusion
Veeqo is a no-brainer for Amazon sellers. It can help you save money, time, and mitigate risk. All of these help you run a more profitable business, require less work in non-value added activities like order fulfillment, and ensure you have a positive account health rating on Seller Central. Veeqo continues to offer new capabilities and features, including automation, reporting, and profit analysis by channel. If you have any questions about Veeqo, please reach out, as we have contacts at Veeqo who can help walk you through a demo and get you set up.
About the Author - Reed Thompson
This post was written by Reed Thompson, the CEO and co-founder of Goat Consulting. Reed has helped clients successfully onboard with Veeqo to save money, time, and mitigate risk on Amazon. Prior to Goat Consulting, Reed worked at Target managing warehouse operations for 100+ Million Dollar inventory management, so he understands the value in improving accuracy and reducing costs in order fulfillment and warehouse management.