This post will explain how to resolve a Product Bundling Policy Violation on Amazon Seller Central. This is an account health violation issue you can face if you ever bundle products on Amazon. Creating a unique product bundle for Amazon may help you in offering more value to your customers and to avoid buy box competition. However, Amazon does have a policy regarding product bundling to ensure a good shopping experience for all customers. If you list a product bundle and then encounter a Product Bundling Policy Violation, you will need to resolve it to continue selling on Amazon. Ensuring the bundle meets policy guidelines allows you to reach your customers and ensure Amazon is a fair and safe marketplace. Failure to correct bundle violations can lead to an inability to sell on Amazon, lost customers, and an inefficient marketplace. This post will outline product bundle guidelines, why you may face an account health violation, and how to address and fix a Product Bundling Policy Violation.
Amazon Product Bundling Policy
Amazon Seller Central does allow you to bundle certain products and sell them on the platform, but they have rules in place to ensure that bundling operates smoothly and fairly, resulting in a better customer experience. The Product Bundling Policy states that well-designed product bundles provide convenience and value to buyers, and adhering to the policies helps customers locate your bundles and prevents duplicate or near-duplicate listings.
Some key bundle policies are:
Bundles must consist of items that are complementary. Items in the bundle must enable or enhance the use of other items in the bundle or provide convenience to the buyer by purchasing them together. Virtual bundles are not covered by this policy.
The bundle must have its own standard product identifier or manufacturer part number.
Once you create a bundle, you may not modify the components of that bundle. If you want to add or remove products from the bundle, you must create a new bundle listing with a unique UPC or match to an existing bundle listing that is identical to your revised bundle.
The bundle must be a product configuration packaged by the original manufacturer or brand. For example, you can list a bundle of Dawn dish spray and dish spray refills, which was originally packaged by Dawn, but you cannot create your own bundle of Dawn products with gloves and sponges from another manufacturer or brand.
There are two exceptions to this policy:
You have a Letter of Authorization (LOA) from a brand owner or manufacturer granting you permission to reconfigure and repackage their products. All the products must belong to the same brand, and the bundle must be branded with the same brand name as the products. To learn more, go to Letter of Authorization.
When listing a gift item within the gift basket category, these may have products from multiple brands that are physically bundled together for customers in a manner that is appropriate for serving as a gift.
The last policy listed here is important to follow, or you will face a Product Bundling Policy Violation. We will discuss how to resolve this.
Account Health Violation on a Product Bundle
If you have any form of bundle in your inventory, Amazon will review it and ensure that it meets these policy guidelines. Virtual Bundles are not covered by this blog post; this is for physical bundles or items that are packaged together before being received by the customer or fulfillment service. If you bundle does not meet these guidelines, for example, if it is not created by the manufacturer, if it is a duplicate of another bundle, if you are not authorized to sell it, or if you do not have a valid UPC for the product, Amazon will flag the bundle, and you will see a notification for it in account health. From the account health page, you will need to address the bundle. You can update it to ensure that it meets all guidelines, stop selling the bundle, or you can submit proof as exceptions to the policy. The account health page is where you may also see product condition complaints or Detail Page Policy violations.
How to Address and Fix an Amazon Product Bundling Policy Violation
In order to remove a product bundling policy violation from your account, you will need to address it. You have 2 options: to stop selling the bundle product and remove the listing, or submit proof to ensure your bundle meets the guidelines. In your appeal, you will need to include proof. To remove the policy violation, navigate to account health and submit an appeal.
This is what is required if you appeal:
Upload at least one of the following documents to demonstrate that your products are original and are purchased pre-bundled from an authorized distributor. Note: Generic explanations or any documents other than those requested do not meet the requirements for reinstatement.
A Letter of Authorization (LOA)/Licensing Agreement (LA) from the Rights Owner(s) or manufacturer(s) granting you permission to reconfigure and repackage their products.
A letter of authorization or a licensing agreement from the Rights Owner(s) or manufacturer(s) granting you permission to reconfigure and repackage their products.
The document(s) being submitted must cover every branded product in the bundle.
The document(s) explicitly authorize you to reconfigure and repackage their products.
Includes the name and address of the brand or manufacturer.
Includes your name and address, matching the information in your selling account.
Invoice to indicate that your products are original and are purchased pre-bundled from an authorized distributor.
Invoice shows your products are original and are purchased pre-bundled from an authorized distributor.
Includes your name and address, matching the information in your selling account.
Includes your name and address, matching the information in your selling account.
Order quantity is sufficient to fulfill the units sold since the invoice date.
If you are the Brand Owner and Manufacturer, you can create this LOA document yourself. If you are not, you’ll need to request it from the brand or manufacturer. The Letter of Authorization should be written on official company letterhead and confirm that you, as the manufacturer and brand owner, are authorized to list and sell the specified bundle on Amazon. It should include the product name and model (SKU/ASIN), confirm that the items are genuine and pre-bundled by your company, state that you own the rights to the brand, and include your company’s name, address, contact details, and signature of an authorized representative.
Amazon Letter of Authorization Example:
Company Letterhead
Date: xx/xx/xxxxLETTER OF AUTHORIZATION
Body; To Whom It May Concern,
This letter serves to confirm that BRAND is the manufacturer and brand owner of the following product
bundle listed for sale on Amazon:
Product Name: EXAMPLE PRODUCT
Model Number (SKU): EX-AMP-LE
ASIN: B0EX4MP1E
We confirm that the above-mentioned bundle is genuine and authentic, and all items contained within it are pre-bundled by BRAND. We further confirm that AMAZON SELLER is authorized to list and sell this product bundle on the Amazon marketplace.
Please consider this letter as official authorization from the brand owner and manufacturer.
If you have any questions or require further verification, feel free to contact us directly using the information provided below.
CONTACT INFORMATION
NAME
ADDRESS
BRAND INFORMATION
Once you submit the LOA or Invoice via the account health dashboard, you will wait for Amazon’s review. Amazon will review the documents, and if they have enough information, they will reinstate your ASIN and remove the policy violation from the account. This review can take several business days, but we usually see a response within 3 days. If Amazon does not have enough information, they will reply to the appeal asking for more. You also have the ability to call account health support directly to get more information on what your appeal might be missing. Adjust your proof accordingly and resubmit it to Amazon for review. You should also take this time to prevent additional product bundling policy violations. To prevent additional policy bundle violations, ensure all bundles are complementary and comply with policy, use unique UPCs for each bundle, and avoid duplicate listings or modifying existing bundles without creating a new listing. Following these steps not only avoids violations but also ensures a better shopping experience for customers and helps maintain good standing in Account Health.
Frequently Asked Questions on How to Resolve a Product Bundling Policy Violation
What is a product bundle on Amazon?
A product bundle is a combination of two or more complementary products packaged together and sold as a single listing. This is different from a virtual bundle, where the items are not packaged together.
Does Amazon allow product bundles?
Yes, Amazon allows product bundles if they comply with its Product Bundling Policy. Bundles must have their own unique product identifier (UPC) and should be packaged by the original manufacturer or brand. Modifying the components of a bundle after listing is not allowed; any changes require creating a new listing with a unique identifier.
What types of products can be bundled?
Products that are complementary and provide convenience or enhanced use when purchased together can be bundled on Amazon.
Do I need approval to list a product bundle?
Yes, approval depends on the products in your bundle. If you are selling your own brand or a product bundle from the manufacturer, no additional authorization is required. However, if your bundle includes products from other brands, you must obtain a Letter of Authorization (LOA) or licensing agreement from the brand owner or manufacturer granting permission to repackage and sell the bundle. Without this, Amazon will flag your listing for violating the Product Bundling Policy.
What is a Product Bundling Policy Violation?
A Product Bundling Policy Violation occurs when Amazon determines that your bundle does not meet policy guidelines. Common reasons include: bundling items without manufacturer approval, creating duplicate bundles, not using a valid UPC, or repackaging products without authorization. Violations appear in Account Health and can result in listing removal until resolved.
How do I know if my bundle has been flagged?
To know if your bundle was flagged, review your Account Health dashboard in Seller Central. Amazon reviews all bundles and will notify you if a listing is non-compliant. Virtual bundles are not covered under this policy, so they won’t trigger the same violations.
What are my options for resolving a violation?
To resolve your product bundle policy violation, you must submit proof that your bundle complies with guidelines, such as an LOA or invoice showing that the bundle is pre-packaged and purchased from an authorized distributor. The appeal process is done through your Account Health dashboard.
Can I create my own Letter of Authorization?
Yes, you can issue your own LOA if you are the brand owner or manufacturer. The LOA must confirm that the bundle is authentic, pre-bundled by your company, and that the seller is authorized to list it. It should include the product name, SKU/ASIN, company contact information, and an authorized signature.
How long does it take for Amazon to review an appeal?
Amazon can take several business days to review an appeal. We usually see a response within 3 days, though it may vary. If Amazon finds your submission incomplete, they will request additional information
How can I prevent future Product Bundling Policy violations?
To prevent additional policy bundle violations, ensure all bundles are complementary and comply with policy, use unique UPCs for each bundle, and avoid duplicate listings or modifying existing bundles without creating a new listing. Following these steps not only avoids violations but also ensures a better shopping experience for customers and helps maintain good standing in Account Health.
Conclusion
If you face a Product Bundling Policy Violation on your Amazon Seller Central account, it is best to address it swiftly. This is an account health violation issue that can cause greater issues for your selling account if not addressed. If you do not fix this issue, you can lose your ability to sell, lose customer sales, and pollute the Amazon Marketplace. Following bundle guidelines and ensuring all your listings are healthy can help you reach more customers, provide added value to customers, offer strategic buy box competitiveness, and contribute to a thriving Amazon platform. If you want help troubleshooting any product issues, understanding bundle requirements, or assistance on other aspects of selling on Amazon, please reach out to Liz, the author, through our Contact Us form.
About the Author
Liz Carson, a strategy-driven Account Manager at Goat Consulting, wrote this post. Liz has over 5 years of experience with Goat Consulting, and clients sell on Amazon successfully through a strategy that incorporates increasing sales, mitigating risk, reducing costs, and solving problems. She specializes in turning complex growth strategies into clear, actionable steps. Liz has specific experience in correcting product policy violation errors on Amazon. If you want help troubleshooting any product issues, understanding UPC requirements, or assistance on other aspects of selling on Amazon, please reach out to Liz through our Contact Us form.