Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
What is Frustration-Free Packaging on Amazon?
Amazon has offered Frustration-Free Packaging since 2008 to remove the irritation people felt when trying to unwrap their order.
The company teamed up with several manufacturers—such as Belkin, Hamilton Beach, Logitech, Fisher-Price, and more. Together, they applied the necessary mechanics to Amazon’s packaging that was able to remove excess, redundant materials while ensuring the full damage-protection of the ordered products.