This post will cover how sellers can use Amazon’s Image Generator to develop creative assets to use throughout product listings and create engaging content for their customers. Amazon has developed a tool called Image Generator that sellers can use to help create engaging images for their product listings and seller accounts. One of the biggest ways sellers can build a relationship between customers and their products and brand is by developing engaging content that customers can relate to or communicate value points that get consumers excited for a potential purchase. However, sellers may not have access to the tools and resources it takes to develop and create this type of engaging content. This post will cover the importance of strong creative image assets, how to utilize Amazon’s Image Generator, and where these developed images can be applied to provide the most benefit for both sellers and customers.
Importance of Images on Amazon Product Listings
One of the biggest drivers that can help lead to a customer purchasing a seller’s products on Amazon is by having engaging images throughout your listings. These images can be used to help educate customers about your products, but also help build a connection with your brand by showing lifestyle images of how the product can be used and how it would benefit their lives. By having quality images, brands can help distinguish themselves from similar products and brands, but also help potential customers feel more confident in their products and trust your brand more, leading not only to a purchase but also a customer who is loyal to your brand. Images can help drive excitement within customers to purchase your product and help them choose your products over competitors, and sellers should look to take advantage of all the positions Amazon allows them to display these creative assets.
How to Create Images with Amazon’s Image Generator
Sellers who have limited access to the tools and resources it takes to develop images can use Amazon’s Image Generator to help create this engaging content. Amazon has made its Image Generator intuitive and easy for sellers to use. To find the Image Generator, sellers should navigate to the Amazon Ads platform. From there, find the Creative Tools option on the Side Menu Bar and Select Image Generator. You will then be brought to the generator platform. From there, customers can select what product (ASIN) they would like to feature and customize within the images they generate by hitting the “Add product” button and selecting from their catalog of products. Once sellers have selected their product, they can add a description of the type of image they would like the generator to create. For example, if a seller is selling a surface cleaner, they could add a description like “place the surface cleaner in a kitchen next to the sink,” and the generator will create different image options based on this description. Sellers will also have options to select from premade styles Amazon has, like backyard, back to school, city, deep forest, etc. This helps sellers who are unsure of the exact creative images they are looking for develop some ideas and images they might like and want to use within their account. You can also select the size of the image you would like the generator to create from 5 different aspect ratios that include square, horizontal, and vertical sizing options.
Once sellers have added the information to help the generator understand the images they are looking for, they can click on “generate,” and it will swiftly start to create image options for them. If sellers do not like the images generated, they can select generate again, or modify the description or style selected, and the generator will create new image options for them to choose from. If sellers like some of the images that were created, they will have the option to either add the images to their creative assets, which saves the images on the Amazon Ads platform, or download the images and save them to whatever file or platform they prefer. Amazon’s Image Generator is very easy to use and will help all sellers get more access to engaging images to help market their products and brands.
Adding Creative Images to Your Merchandising
There are multiple places where sellers can merchandise the images they create throughout their listings and their accounts. The most impactful place for sellers to use these images will be on the detail page of their listings. Here, sellers can list up to 9 images per listing, where they can use the images they created with the generator to help show the product in use or communicate the product's value points. You can also add text call-outs to the images that will help customers understand your product more and confirm it is the right product for them. Images on the detail page help customers get excited about their products, but also make them more confident that they will be satisfied with their purchase. Sellers can display images on a product listing page through the Brand Story and A+ content. Displaying quality images in a Brand Story will help build trust with customers and your brand by communicating your brand's values and highlighting what you have to offer. Sellers can use images within the A+ content to continue getting a customer excited about purchasing the product by using more lifestyle images that highlight the product's benefits. Images within the A+ content can also be used to promote product lines or other products that might pair well with the product a customer is considering, not only building the cart size for sellers but also helping customers find more products that they like. Sellers should also take advantage of quality images within their Brand’s Storefront. They can use their storefront to resemble their website or as a substitute for one if they currently do not have one. Sellers can use the images on the storefront to highlight their Brand’s values, story, and product benefits. This can also be used as a place to showcase all the products you have to offer within your brand, and where they would most benefit the customer, whether it is indoors, outdoors, in a kitchen, or office. Taking advantage of images throughout your listing and account can help you stand out from competitors and get customers excited and eager to purchase your products.
FAQ - Create Product Listing Images Using Amazon’s Image Generator
Why are images important to a product listing?
One of the biggest drivers that can help lead to a customer purchasing a seller’s products on Amazon is having engaging images throughout your listings. These images can be used to help educate customers about your products, but also help them build a connection to them and your brand by seeing lifestyle images of how the product can be used and how it would benefit their lives.
How can sellers create images on Amazon?
Sellers who have limited access to the tools and resources it takes to develop images can use Amazon’s Image Generator to help create this engaging content.
Where do I find Amazon’s Image Generator?
To find the Image Generator, sellers should navigate to the Amazon Ads platform. From there, find the Creative Tools option on the Side Menu Bar and Select Image Generator. You will then be brought to the generator platform.
How do I use Amazon’s Image Generator?
From the generator platform, customers can select what product (ASIN) they would like to feature and customize within the images they generate by hitting the “Add product” button and selecting from their catalog of products. Once sellers have selected their product, they can add a description of the type of image they would like the generator to create.
Once sellers have added the information to help the generator understand the images they are looking for, they can click on “generate,” and it will swiftly start to create image options for them.
Where do I use images on Amazon?
There are multiple places where sellers can use the images they created throughout their listings and their accounts. The most impactful place for sellers to use these images will be on the Detail Pages of their listings. Sellers can also display images on a product listing page through the Brand Story and A+ content.
Are there downsides to using Amazon’s Image Generator?
Yes, there can be downsides to using Amazon’s image generator because customers may perceive AI-generated images as not authentic or strip away your brand identity. If everyone uses AI-generated images, all images would have the same look and feel, where you would not stand out if you had a real, true photo shoot. So you must balance the ease of AI-generated content with creating your own unique, authentic content.
Conclusion
Using images throughout sellers' product listings and accounts is a great way for sellers to develop relationships between customers and their products and brands. However, not every brand has access to the tools and resources it may require to develop and acquire these creative assets. Amazon has developed its Image Generator tool, which gives all sellers a platform to help create engaging content. Sellers can select what products they want to showcase and the style of the images they want to create. Once sellers use the generator to create images they can continue to test and list them throughout their product listings to help stand out from competitors and drive sales to their account. At Goat Consulting, we continue to learn about any issues sellers may face while selling on Amazon and what tools they can use to overcome these obstacles. If you have any questions about Amazon’s Image Generator, reach out through our Contact Form.
About the Author
This Post was written by Matt McGinty, an Account Manager at Goat Consulting. Matt helps his clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. He has experience with developing creative assets and using them within his Goat Consulting clients’ accounts. If you want Matt to review your product listings or assist with other aspects of selling on Amazon, he is happy to lead your account.