As the Amazon marketplace matures, the ability to stop the scroll to drive consideration and ultimately purchase is becoming the defining factor in advertising performance. For years, Sponsored Products has been the workhorse of Amazon advertising reliable, high-volume, but static. That changes with the introduction of Sponsored Products Video. Video content is inherently more eye-catching than static imagery. It allows customers to visualize size, texture, and function in seconds, significantly improving the ease of making buying decisions. Early data from Amazon’s internal testing (US, 2025) suggests that Sponsored Products campaigns with video see a 9% uplift in click-through rate (CTR) compared to those without. Even more compelling, for the segment of shoppers who watch for longer than 5 seconds, the CTR jumps by 8x.