As an Amazon seller, knowing how to use the Amazon Listing Quality Dashboard and Reports is crucial to the success of your business. The Listing Quality Dashboard and Report help sellers identify and fix listing issues affecting discoverability, detail page experience, and customer returns. Not only does it help improve the customer experience, but it can also impact your product's visibility on the site which ultimately can help drive more sales. The dashboard can help identify category or item-type-specific attributes that are missing from submitted product information. These attributes may be unique to the category and difficult to discover without the dashboard. Submitting this additional information helps Amazon.com and customers better understand your product. It also gives your product an advantage against other products that do not have this information provided. The Listing Quality Dashboard and recommendations can be viewed directly in your Seller Central account and downloaded in excel spreadsheet format. Next, we will discuss access to the dashboard and some of the benefits of the provided insights.
How to Navigate to the Amazon Listing Quality Dashboard
The Amazon Listing Quality Report provides an overview of missing attributes in your catalog for all of your ASINs. This report can help sellers quickly identify missing attributes and give sellers easy opportunities to improve listings conversion and discoverability. To find the listing quality dashboard log into Seller Central, navigate to “Manage inventory“, and at the top section under “Listing Tools” you can find “Listing Quality Dashboard”.
How to improve your listings with the Amazon Listing Quality Report
The Amazon Listing Quality Report is an in-depth look at the information submitted to your listings. This report provides information on specific aspects of your listings, such as the accuracy of your product titles and descriptions, the quality of your product images, missing information, and the overall customer experience. By reviewing this report, sellers can gain a better understanding of how their listings are performing and identify areas for improvement. Amazon states that using the listing quality dashboard can help Identify and fix listing issues affecting discoverability, detail page experience, and customer returns. One of the common recommendations that we see is submitting the color attribute. This will make your product more relevant to certain color-based search terms and give you a better opportunity to show up when customers are filtering their search based on their desired color. You can also use this dashboard to resolve any search suppressions. This can be useful when your listing is missing any safety and compliance information such as pesticide markings, compliance certifications, dangerous goods information, and more.
Drive Discoverability of Your Products on Amazon
A majority of Amazon customers’ journeys start in the search bar. Having searchable keywords and the proper attributes entered within your Amazon listings will allow your customers to find your product much easier. A lot of consumers are now using the color, size, length, and other filters provided by Amazon to further drill down their options in search results. Filling out all of the missing attributes in your listing quality dashboard can help your product become discoverable and applicable to certain filters, making sure that if a customer filters by size or color, you are showing up based on what you input those attributes in the backend. For example, when customers are searching for a “Computer Monitor”, they are typically using search terms like “Computer Monitor 24 inches“ and “Computer Monitor 22 inches“ to further drill down the search results to their desired size. One of the recommended attributes that we typically see is “Size”. Filling out the size attribute in this case helps our product become more discoverable to size-specific keywords.
Help Reduce Customer Returns:
Filling out the missing attributes in the listing quality dashboard can help reduce customer returns. One of the most common return reasons is “wrong product description” and “item is not as described”. Adding as many attributes and product specs as possible can help minimize and lower customer returns.
Avoid Search Suppressions
If you are missing vital listing attributes for your listings your products can be suppressed by Amazon at any time. The Listing Quality Dashboard helps sellers identify important missing information for your products to avoid suppression. When you are in the listing quality dashboard you can click on “Resolve Search Suppressions” on the right to see if any of your products are missing any vital information that could cause a suppression.
Conclusion
Using an Amazon Listing Quality Dashboard Report can be incredibly beneficial for Amazon sellers. By regularly monitoring and improving the quality of their listings, sellers can ensure that their products are accurately represented on the site, improve the customer experience, reduce return costs and ultimately drive more sales. Overall, using the Amazon Listing Quality Dashboard Report can be incredibly valuable for Amazon sellers. By ensuring that their listings are of high quality, sellers can improve the customer experience, increase their product's visibility on the site, and ultimately drive more sales. If you have any questions about the Amazon Listing Quality Dashboard or Amazon Listing Quality Report please click the contact us button below.