How to use Amazon Listing Quality Dashboard and Reports

As an Amazon seller, knowing how to use the Amazon Listing Quality Dashboard and Reports is crucial to the success of your business. The Listing Quality Dashboard and Report help sellers identify and fix listing issues affecting discoverability, detail page experience, and customer returns. Not only does it help improve the customer experience, but it can also impact your product's visibility on the site which ultimately can help drive more sales. The dashboard can help identify category or item-type-specific attributes that are missing from submitted product information. These attributes may be unique to the category and difficult to discover without the dashboard. Submitting this additional information helps Amazon.com and customers better understand your product. It also gives your product an advantage against other products that do not have this information provided. The Listing Quality Dashboard and recommendations can be viewed directly in your Seller Central account and downloaded in excel spreadsheet format. Next, we will discuss access to the dashboard and some of the benefits of the provided insights.

How to Navigate to the Amazon Listing Quality Dashboard

The Amazon Listing Quality Report provides an overview of missing attributes in your catalog for all of your ASINs. This report can help sellers quickly identify missing attributes and give sellers easy opportunities to improve listings conversion and discoverability. To find the listing quality dashboard log into Seller Central, navigate to “Manage inventory“, and at the top section under “Listing Tools” you can find “Listing Quality Dashboard”.

How to improve your listings with the Amazon Listing Quality Report

The Amazon Listing Quality Report is an in-depth look at the information submitted to your listings. This report provides information on specific aspects of your listings, such as the accuracy of your product titles and descriptions, the quality of your product images, missing information, and the overall customer experience. By reviewing this report, sellers can gain a better understanding of how their listings are performing and identify areas for improvement. Amazon states that using the listing quality dashboard can help Identify and fix listing issues affecting discoverability, detail page experience, and customer returns. One of the common recommendations that we see is submitting the color attribute. This will make your product more relevant to certain color-based search terms and give you a better opportunity to show up when customers are filtering their search based on their desired color. You can also use this dashboard to resolve any search suppressions. This can be useful when your listing is missing any safety and compliance information such as pesticide markings, compliance certifications, dangerous goods information, and more.

Drive Discoverability of Your Products on Amazon

A majority of Amazon customers’ journeys start in the search bar. Having searchable keywords and the proper attributes entered within your Amazon listings will allow your customers to find your product much easier. A lot of consumers are now using the color, size, length, and other filters provided by Amazon to further drill down their options in search results. Filling out all of the missing attributes in your listing quality dashboard can help your product become discoverable and applicable to certain filters, making sure that if a customer filters by size or color, you are showing up based on what you input those attributes in the backend. For example, when customers are searching for a “Computer Monitor”, they are typically using search terms like “Computer Monitor 24 inches“ and “Computer Monitor 22 inches“ to further drill down the search results to their desired size. One of the recommended attributes that we typically see is “Size”. Filling out the size attribute in this case helps our product become more discoverable to size-specific keywords.

Help Reduce Customer Returns:

Filling out the missing attributes in the listing quality dashboard can help reduce customer returns. One of the most common return reasons is “wrong product description” and “item is not as described”. Adding as many attributes and product specs as possible can help minimize and lower customer returns.

Avoid Search Suppressions

If you are missing vital listing attributes for your listings your products can be suppressed by Amazon at any time. The Listing Quality Dashboard helps sellers identify important missing information for your products to avoid suppression. When you are in the listing quality dashboard you can click on “Resolve Search Suppressions” on the right to see if any of your products are missing any vital information that could cause a suppression.

Conclusion

Using an Amazon Listing Quality Dashboard Report can be incredibly beneficial for Amazon sellers. By regularly monitoring and improving the quality of their listings, sellers can ensure that their products are accurately represented on the site, improve the customer experience, reduce return costs and ultimately drive more sales. Overall, using the Amazon Listing Quality Dashboard Report can be incredibly valuable for Amazon sellers. By ensuring that their listings are of high quality, sellers can improve the customer experience, increase their product's visibility on the site, and ultimately drive more sales. If you have any questions about the Amazon Listing Quality Dashboard or Amazon Listing Quality Report please click the contact us button below.

How to Utilize Amazon Listing Keywords and Avoid Keyword Stuffing

Amazon listing keywords are an essential part of optimizing your Amazon listing for any product. It is a tedious endeavor that requires attention to detail and knowledge of your product. There are many factors that play a role in how well any given product indexes on the Amazon website. Your Amazon listing keyword placement and the fluidity of your copywriting are some of the most important factors to index your product well.

There are many tools available online to help you throughout the copy writing and optimization process. Amazon has a web page dedicated to explaining the different policies it has regarding product detail pages here. It is important to familiarize yourself with these policies before you start writing your listing. I will begin by going over the basics of copywriting, then I will explain factors within the process that help improve your optimization, and finally, I will explain Amazon listing keyword stuffing and how to avoid it. 

Amazon Listing Keywords are Essential in Copywriting

Before writing the copy for a product listing, you must first understand the product itself and have several possible keywords that could be used as the seed term for your product. Once you have identified these keywords, decide which term has the most relevant keywords relating to your product, this will be your seed term. After deciding which seed term to use, begin writing the copy for the listing using whichever tool you prefer or on the Amazon Seller or Vendor Central sites. There are several sections to copywriting that influence how well your product is optimized for a given seed term. 

The most important section of your copy is the title. This is where you want to include as many relevant keywords as possible without disrupting the integrity of your product listing. Once you have been able to include as many keywords in the title as possible without hurting the readability of it, move onto the features of the product. These are the bullet points that define what the product is and why someone would want to buy it. In this section, it helps to find new keywords that have not been used but have less priority than ones you would put in the title. This is one of the areas where keyword stuffing becomes a bit of a problem, but I will explain that later. Finally, the search terms section is where any other relevant keywords that could not fit in the visible sections of the copy will go. This is a good place to put any Amazon listing keywords that are in different languages. For example, if you were writing copy for a microwave on the US Amazon Marketplace, and “microondas” is a relevant keyword, you would not want to put it in the title or product features section. Instead, you can put it in the backend (search terms), so when people search “microondas” it is still possible for your product to show up. Although keyword placement is easy to understand, there are other factors that play a role in the optimization of a product listing.

Amazon Listing Keyword Breakdown: Phrase vs. Unique

When writing copy, there are two ways to include keywords. These can be either “phrase” or “unique” keywords. Using keyword phrases keeps the consumer search terms exactly as it was searched. This means that one of the words could index for more searches than the other, and often times, you will find that terms in a phrase will only index if all words in the phrase are present in the copy. Using unique keywords breaks up the consumer search terms to be unique, individual words with their own relevancy. An important concept to understand is the difference between “intact” and “broken” keywords. As mentioned before, when keyword phrases are broken up, it can hurt the indexing score of those terms. This is why whenever it is possible to keep keyword phrases intact, you should do it. The relevant phrases are exact things people have searched, so having the keywords intact increases the likelihood of your product showing up when those phrases are searched. However, this does not mean that breaking the keyword phrases up will not improve the indexing of your product, but intact phrases optimize the listing more effectively than broken phrases. 

How to Avoid Amazon Listing Keyword Stuffing

As tempting as it may seem, do not fill your Amazon listing with keywords that are not relevant to your product or brand. “Keyword stuffing” is the practice of loading keywords into a web page in an attempt to manipulate the search engine and gain a higher rank for more searches. This practice could lead to penalties on various sites, and although it may seem like a way to outsmart the system and appear for more searches, it will not actually improve the optimization of your product listing. Amazon listings that have specific keywords repeated multiple times create a worse experience for the consumer and hurt the overall image of the product or brand. Developing a strong product listing requires creating easy-to-read and information-rich content. I have outlined the different sections of a product listing and how important each one is, so placing the most relevant keywords in the most important sections helps optimize your product listing and improve your search engine ranking. Optimization is a very important part of having a successful product listing. It is something that requires attention to detail and an ability to explain important information regarding your product while also creating content that is easy to read and understand.

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