Amazon Shoppable Collection for Sellers is a new way to showcase their products on product listings. The new Shoppable Collections option is important because it helps connect your full catalog on your product detail page. It allows shoppers to discover related products without having to leave your listing. This means more cross-selling opportunities and a stronger brand presence in the Amazon store. This post will explain what shoppable collections are, the value of creating shoppable collections, and the requirements for creating shoppable collections.
Complete Guide to Amazon Video Requirements 2024
This post is the complete guide to Amazon video requirements in 2024. We'll cover the unique requirements for merchandising videos across five key areas on Amazon: product detail pages, Premium A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. Incorporating videos into your content will improve the experience you’re providing shoppers. Videos help increase sales, reduce returns, and drive customer engagement because they showcase information about a product that an image or description can’t portray. Knowing the specific requirements for each use case can help expedite your video submission process.