Amazon Shoppable Collection for Sellers is a new way to showcase their products on product listings. The new Shoppable Collections option is important because it helps connect your full catalog on your product detail page. It allows shoppers to discover related products without having to leave your listing. This means more cross-selling opportunities and a stronger brand presence in the Amazon store. This post will explain what shoppable collections are, the value of creating shoppable collections, and the requirements for creating shoppable collections.