This post is about how to add keywords to Amazon listings in 2026, Amazon is the “everything store”, but with being the everything store how are customers supposed to find the specific thing they are looking for? That's where keywords and search terms entered into the Amazon search bar comes in. Most customers come to Amazon with an idea of what they want to buy and plug that keyword into the search bar to find the product that matches what they are searching for to purchase. From a seller’s point of view, identifying the keywords and search terms that customers use to find and search for your product, and integrating them into your listing can be help customers find and purchase your product. In 2026, sellers will need to continue to be creative on how to add keywords that not only the search bar algorithm is indexing your product but AI tools such as Rufus are indexing and surfacing the results to customers. In this post, we will go over some definitions around keywords, the tools Amazon provides to help in keyword research and generation, and how to actually add keywords to your Amazon listing.