The goal of this post is to compile a complete guide to Amazon image requirements. For Brands selling on Amazon, the quality of your images makes a significant impact in capturing the attention of customers and driving conversions. We will explore the unique requirements, essential tips and insights for merchandising images across five key areas on Amazon: product detail pages, A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. By following these guidelines or sharing with your photographer, you can enhance your product's visibility, engage customers, and create a compelling visual experience that leaves a lasting impact. This will create a better shopping experience, better conversion percentages, and more sales for your Amazon store.
Amazon Product Detail Pages Image Requirements
Your product detail page is crucial for making a strong first impression. The first image shoppers see on your listing is called the main image. The main image must be a photo (not a drawing) and it must have a pure white background. Your main image also appears as the thumbnail on the Amazon search results pages. After your main image, you should use a combination of lifestyle images, instructional images, detailed close-ups, and infographics to educate shoppers. Using a variety of images on your listing increases the likelihood of engaging with customers, enhances product understanding, increases perceived value, and helps build confidence in your product.
Main Image Requirements
Must have a pure white background
Must be professional photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed)
Must not show excluded accessories or props that might confuse the customer
Must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background
Must not include multiple views of a single product
Must show the entire product that is for sale
Must show products outside of their packaging. Boxes, bags, or cases should not appear in the image unless they are an important product feature
Must not show a human model that is sitting, kneeling, leaning or lying down
Multi-pack apparel items and accessories must be photographed flat
Clothing accessories must not show any part of a mannequin
Women’s and Men’s clothing must show the product on a human model
Kids & Baby clothing must be photographed flat (off-model)
Shoes must show a single shoe, facing left at a 45-degree angle
All Product Detail Page Images
Accurately represent the product that is for sale
Must match the product title.
Product must fill at least 85% of the image.
The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side
Must not exceed 10,000px on the longest side.
Must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), or GIF (.gif) file formats. JPEG is preferred
Must not be blurry, pixelated, or have jagged edges.
Must not contain nudity or be sexually suggestive. Leotards, underwear, and swimwear for kids and baby must not be shown on a human model.
Must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
Must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges
Complying with these image requirements will help ensure your listings remain active and discoverable for Amazon shoppers. If your main image doesn’t meet the requirements, the image could be removed and your listing could be suppressed. Listings that are missing a main image won’t appear on search results pages until an approved main image is displayed. It’s recommended to upload at least 6 images to your listings. Lifestyle images show the product being used in real-life scenarios to help demonstrate unique features and benefits. Infographics are useful for showcasing complex details in a visually appealing and easy-to-understand format. Close-up shots give customers a better understanding of specific product features or components. You should use a combination of images that are clear, informative, and engaging.
Amazon A+ Enhanced Brand Content Image Requirements
Effective A+ content enables sellers to communicate their brand's values, educate customers, and increase sales and brand loyalty on Amazon. Your A+ content should create an immersive shopping experience that captures shoppers’ attention and drives conversions. It caters to different types of shoppers by offering versatile and easy-to-navigate layouts. It can also encourage better customer reviews and feedback by providing detailed product descriptions. Shoppers who are using a computer are shown A+ content after the bullet points on the listing. However, shoppers on the Amazon mobile app are shown A+ content before the bullet point information. There are a variety of A+ modules that use images and each unique module has unique image requirements. Here is a list of each module with the number of images that can be used and the respective aspect ratio required:
Standard Company Logo - Uses 1 image - Image file: 600 x 180px
Standard Comparison Chart - Uses a minimum of 2 images and a maximum of 6 images - Image file: 150 x 300px
Standard Four Image & Text - Uses 4 images - Image files: 220 x 220px
Standard Four Image/Text Quadrant - Uses 4 images - Image files: 135 x 135px
Standard Image & Dark Text Overlay - Uses 1 image - Image file: 970 x 300px
Standard Image & Light Text Overlay - Uses 1 image - Image file: 970 x 300px
Standard Image Header With Text - Uses 1 image - Image file: 970 x 600px
Standard Multiple Image Module A - Uses 4 images - Image files: 300 x 300px
Standard Single Image & Highlights - Uses 1 image - Image file: 300 x 300px
Standard Single Image & Sidebar - Uses 2 images - Image files: 300 x 400px & 350 x 175px
Standard Single Image & Specs Detail - Uses 1 image - Image file: 300 x 300px
Standard Single Left Image - Uses 1 image - Image file: 300 x 300px
Standard Single Right Image - Uses 1 image - Image file: 300 x 300px
Standard Three Images & Text - Uses 3 images - Image files: 300 x 300px
Before designing your A+, you’ll want to familiarize yourself with the different module options to ensure you’re using the best format for your products and branding. Use A+ images to highlight key selling points and benefits of your product. Showcasing unique features, functionality, or a value proposition can help differentiate your listing from competitors and attract customer attention. You should maintain brand consistency across your A+ images. This means using the same color schemes, fonts, and overall design elements used in other infographics and lifestyle images. This helps reinforce brand recognition and builds trust among customers.
Amazon Storefront Image Requirements
Your Amazon Storefront is a unique landing page that allows you to present only your products without distractions from your competitors. A professional-looking Storefront can help increase brand visibility, boost product sales, and create customer loyalty. Your Storefront sets your brand apart from competitors by providing a unique and appealing customer experience. Additionally, an Amazon Storefront provides an enhanced mobile shopping experience, introduces your brand to new audiences, and promotes all your products to existing customers.
Similar to A+ Content images, there’s a variety of different modules you can use to build your Amazon Storefront and each has its own image requirements. Here is a list of each module that uses an image and the unique image requirements:
Header Module
Image must be at least 3,000 x 600 pixels
The way the header image resizes on smaller devices can lead to legibility issues. This is why we recommend uploading a separate image for mobile. The image needs to have the same dimensions as the desktop image. Please keep in mind the following guidelines:
Limit the maximum number of products to be used to three.
If using a logo in this image, it should be legible on mobile.
If there’s text in the header, it must be fewer than 30 characters.
If using text, try to use a maximum of 2 lines of text and at least 90pt font size (Arial Regular for reference).
Avoid using disclaimers, and for consistency, in the desktop version as well.
Image Module
Desktop Width must be at least 1,500 px. Tip: 3,000 px is best for a high-resolution display on all devices.
Mobile Image must be at least 1,680 pixels wide and between 20 - 3,000 pixels in height.
Image w/ Text Module
For both Desktop and Mobile - Width must be at least 1,500 px.
3,000 px is best for a high-resolution display on all devices.
Shoppable Image Module
For both Desktop and Mobile - Image size: 3000 x 1500 px or larger
File size: 5 MB or smaller
File format: PNG, JPG, or static GIF (transparent PNG works best)
Product Collection Module
Desktop
Image size: 1920 x 640 px or larger
Image ratio: 3:1
File size: 5 MB or smaller
File format: PNG, JPG, or static GIF (transparent PNG works best)
Mobile
Image size: 1920 x 1920 px or larger
Image ratio: 1:1
File size: 5 MB or smaller
File format: PNG, JPG, or static GIF (transparent PNG works best)
Gallery Module
For both desktop and mobile, the Gallery module allows you to upload between 3 to 8 images
Images must be 1500 x 750px
Split Section Modules
These modules allows you to use a variety of images that range in size including:
1500x1500px
1500x750px
750x750px
It’s important to review both the desktop and mobile previews to prevent cropping that may obscure important image elements. Avoid using dull images and instead use eye-catching, high-quality images that showcase your products in real-life situations. Your lifestyle images should add personality, evoke emotions, and connect with the target audience. Only your brand’s products are featured in your Storefront and you want to take advantage of this great opportunity. Similar to your A+ Content, you’ll want to familiarize yourself with the different Storefront modules and maintain brand consistency across your images
Amazon Posts Image Requirements
Amazon Posts is a free tool available to brand registered sellers. They are designed to enhance brand awareness and customer engagement by allowing shoppers to discover new products and see what’s new from brands. This image-based browsing experience encourages shoppers to interact with your products and brand. Through captivating images, you can showcase your brand story, brand values, and product usage.
There aren’t many specification requirements listed for Posts image submissions. Here are the image requirements according to the Posts image guidelines:
The image size must be 640 x 320px or larger
The aspect ratio must be between 9:16 and 16:9
The file format must be JPG or PNG
The color format must be RGB
Your image can include a short slogan or tagline but it cannot contain the following:
An individual brand logo or a combination of logos
Crowded, excessive, poorly cropped or illegible elements
A Call To Action such as “Buy Now”
Outside of these requirements, here are some helpful suggestions for creating Posts that deliver the most aesthetically pleasing experience. You should use compelling images that represent your products or brand in context or a lifestyle setting. This is a great opportunity to highlight the value of your products. Showing products in real-life context can help inspire customers. You should avoid using images with plain, white backgrounds. Posts with white backgrounds are likely to receive limited impressions because they don’t meet Amazon’s quality bar. A majority of customers viewing Posts are doing so on a mobile device. It’s recommended to use a square or vertical aspect ratio (1:1, 4:5, 9:16) to provide the best experience on a mobile device. Simple images are easier for customers to understand and are preferred over image collages or crowded images. A simple image won’t distract from showcasing your product. To ensure your brand appears credible, avoid common issues such as blurring, stretching, or unnecessary space around your images.
Amazon Ads Image Requirements
Appealing images play a crucial role in capturing the attention of potential customers and driving engagement in Amazon Ads. Showcasing your products or brand in a contextual and relatable setting, you increase the likelihood of capturing shoppers' attention and enticing them to make a purchase. Compelling visuals that represent your products or brand help elevate the impact of your advertising campaigns. Lifestyle images allow you to effectively leverage visual content to drive customer engagement, increase conversions, and achieve your advertising goals. According to Amazon internal data from September 2020 - February 2021, campaigns that use a custom image in Sponsored Brands ads on mobile see over a 40% higher click-through rate compared to those that use only products. This means the better images you have, the more sales you will generate and will keep the cost of acquiring customers lower.
There are 2 Advertising Campaign types that allow you to use your product-in-use images: Sponsored Brand and Sponsored Display. Each of these campaign styles uses a different ad format to display images. These ad formats have their own unique image requirements. Here are the specific image requirements for each campaign style:
Amazon Sponsored Brand Ads Product Collection Image Requirements
Custom Image - Optional but recommended
Image Specs
Image size: 1200 x 628 px or larger
File size: 5MB or smaller
File format: PNG or JPG
Content: No text, graphics, or logos added to the image
There are 4 potential ad placements for this campaign type
Mobile: Top of Search
Mobile: Inline Search & Detail Page
Desktop: Top of Search
Desktop: Search Footer & Detail Page
It doesn’t show the specific dimensions for each placement, but they are slightly different
Depending on the ad placement, Amazon will automatically adjust the size of your image for the best fit
Amazon Sponsored Display Image Requirements
Custom Image - Optional by recommended
Image Specs
Image size: 1200 x 628 px or larger
File size: 5MB or smaller
File format: PNG or JPEG
Content: No text, graphics, or logo added to the image
There are 10 potential ad placements for this campaign type
Amazon product page right
Amazon product page middle
Amazon mobile rectangle
Mobile leaderboard
Wide skyscraper
Medium rectangle
Leaderboard
Billboard
Large rectangle
Amazon top stripe
Similar to the custom images used in Product Collection Sponsored Brand ad campaigns, this image will automatically be adjusted to the size that’s the best fit
For Amazon Ads images, by showcasing the context in which your product will be used and highlighting its value, you can communicate key features and benefits to shoppers. Keeping the visuals simple, but of high-quality, is a great way to establish trust and connect with a specific audience. Selecting an image that portrays your products in a realistic setting or against an appealing backdrop can capture attention and make your ad stand out. It is important to review the image requirements and have unique images for testing different image creatives to see what resonates with Amazon customers.
Conclusion
Use this guide or share with your product and brand photographer to ensure you meet the image requirements for Amazon. There are different image requirements for your listing images, posts, A+ enhanced brand content, storefront, and Amazon Ads. Having the correct size and resolution will show customers what they are purchasing. Optimizing your images will improve your conversion rate for customers clicking ads and converting to purchases. If you have any questions for how best merchandise the images you have, or want to discuss your image and media strategy for Amazon, please reach out to Goat Consulting using the contact form below.
FAQ - Frequently Asked Questions about Amazon Image Requirements
Why is my listing suppressed due to a main image issue?
Your listing is suppressed due not following one of the main image guidelines including: having a pure white background, image of the actual product, excluded accessories, other logos or graphics, multiple view of the same product, not having entire product showing, showing packaging, human models sitting, kneeling, leaning or lying down, and other related clothing requirments.
What areas on Amazon can I feature my product photography?
Images on Amazon are shown on product detail pages, A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns.
What Amazon Ads feature custom images?
Sponsored Brands and Sponsored Display feature images that are used in Amazon Ads
Why is it important to use a custom image in Amazon Sponsored Brands?
According to Amazon internal data from September 2020 - February 2021, campaigns that use a custom image in Sponsored Brands ads on mobile see over a 40% higher click-through rate compared to those that use only products.
About the Author - Mike Gray
This post was written by Mike Gray, an Account Manager at Goat Consulting. Mike helps his clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. Mike is great at taking the images clients have and merchandising them in the best way possible on Amazon. He has developed experience and an eye for the type of images and requirements needed for merchandising and ads by working with a wide variety of clients. If you want help getting your images added to Amazon or assist with other aspects of selling on Amazon, Mike is happy to lead your account.