Amazon FBA Fee Changes for 2026

Amazon recently announced the Amazon FBA fee changes for 2026. Understanding Fulfillment by Amazon’s current fees and costs is key to informing pricing and inventory management decisions. While Amazon is slightly raising the prices of Amazon FBA fees for 2026 it is important to remember the value of FBA. Amazon continues to be more granular in how fees are calculated, which makes it more fair for what you pay for the type of products you sell. In 2026, FBA fees will increase by an average of $0.08 per unit sold, or less than 0.5% of an average item’s selling price. This is also a significantly lower increase compared to other major US carrier cost increases. Outsourcing your inventory and fulfillment to Amazon, which is best in the world at storing and fulfillment, allows you to focus on what you do best.

This post will continue to show the granularity of fee structures in 2026 to help Amazon sellers have a better understanding of FBA costs. Understanding these metrics is important for meeting your sales, cost, and profitability goals in 2026.

, , ,

Amazon Accelerate 2025 Recap

, , ,

This year’s Amazon Accelerate 2025 brought together 1000s of selling partners to Seattle for three full days of learning, launches, and connections. The major theme this year was similar to last year's, reaffirming the huge role AI will play in the marketplace and selling moving forward.  Here is a short 3-day recap that covers anything and everything that was interesting at Amazon Accelerate 2025. 

, , ,

Goat Consulting Offering Amazon Marketing Cloud Services for Clients

, , ,

Goat Consulting is proud to announce that we are offering Amazon Marketing Cloud for our clients. Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean where we can perform custom analytics and build audiences for Amazon Ads. This allows Goat Consulting and our clients to more clearly answer performance measurement questions, create actionable insights from data, and build custom audiences (not available by default) for Amazon Ads campaigns. This can lead to more understanding of what is going on in your Amazon account and tools to better reach your Amazon Ads goals. This post will help you understand what Amazon Marketing Cloud is, analytics within AMC, and audience solutions for advertisers.

, , , , ,

Predictions and Best Practices for Amazon Sellers in 2025 from Industry Experts

, , , , ,

As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.

Amazon Accelerate 2024 Goat Consulting Recap

Several Goat Consulting team members attended the Amazon Accelerate 2024 conference in Seattle last week. This was a great experience for us to learn about new and exciting programs across merchandising, fulfillment, advertising, reporting, and the Amazon customer experience. We were able to meet with Amazon employees and from our Seller Central partner networks from the Agency New Seller Success Team, Veeqo, and Buy with Prime. A major theme from the conference is that Amazon is continuing to invest in technology to enable Amazon sellers and partners to grow and reach customers in new and unique ways. The conference left us invigorated to apply new best practices and product features for our clients. Here is a recap of some of the new programs and features announced at Amazon Accelerate 2024.

Why Work With an Amazon Marketing Agency

The purpose of this post is to outline why your brand or manufacturing company should work with an Amazon management, marketing, and advertising agency. The most prominent theme I want to reiterate with this topic is that you should focus on what you are best at, your core competency, and outsource all other non-value-added activities (keep reading! This will be outlined in a story from Jeff Bezos about breweries building their own power generators). At Goat Consulting, we continue to find the clients that have the best success and accomplish their goals selling on Amazon are the ones that have a laser focus on their core competency and hire out services in the areas they could be better with. This can be applied to manufacturing or products, shipping, IT, HR, finance, and other areas of business, but for the sake of this post I want to focus on the management, marketing, and advertising aspects for selling on Amazon and why you should hire an Amazon marketing agency. This post will revisit the topics of focusing on your expertise, value of Amazon marketing agencies, and how Goat Consulting can help you accomplish your goals selling on Amazon.

,

Amazon Accelerate 2023 Connect With Goat Consulting

,

Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.

, ,

How to List a Product on Amazon Without Brand Registry 5665 Error Code

, ,

This article describes what the 5665 error code is and how to list products without being brand registered on Amazon. We will discuss what the 5665 error is and explain exactly what the error message is saying. Next, we will describe how to list your products without brand registry in order to resolve the 5665 error. This will include information about what you need to provide to Amazon. We will finish by outlining the basic steps and summarizing best practices for resolving the 5665 error code.

,

Increase Restock Limit with FBA Capacity Management System

,

Amazon has announced a new and improved FBA capacity management system to help sellers manage their Fulfilled by Amazon (FBA) inventory. The new capacity manager is designed to give sellers greater capacity limits, more control, and visibility over their inventory and supply chain. The easiest way to keep sales consistent is by consistently being in stock. Not only will it drive more sales but it will also make it easier to plan your cash flow in the future. Lastly, by managing your inventory correctly you will save money by not overpaying for storage fees.