Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Predictions and Best Practices for Amazon Sellers in 2025 from Industry Experts
As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.
Requirements to Enroll Your Brand in Amazon Brand Registry
There are a variety of requirements to enroll your brand in the Amazon Brand Registry. Enrolling in Amazon’s Brand Registry service is crucial if you have a Seller Central or Vendor Central account. Brand Registry protects your brand and unlocks valuable tools that help establish brand credibility and build brand loyalty. This article explains what Brand Registry is, the benefits it provides, the enrollment requirements, and the steps to enroll your brand.
GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie
GS1 US has announced a goal of transitioning the industry from 1D Barcodes to 2D Barcodes by the year 2027. GS1 recently released an article that includes comments from Walmart and P&G, that details how the retail industry will be updating product packaging by 2027 with new 2D barcodes that carry more data – not only providing consumers with unlimited product details (sustainability, ethical sourcing, ingredients etc.), but also retail players with greater supply chain visibility. In order to prepare retailers for this transition, GS1 US has released a “Barcode Capabilities Test Kit” to help businesses understand what the transition will look like for their business.
How to Increase Prices on Amazon
How to increase prices on Amazon for brands and manufacturers selling on Seller Central is an important question to address as manufacturing, transportation, and labor costs increase. Raising prices on Amazon has a large impact on many facets of your business including buy box implications, the effectiveness of marketing, and variable selling costs on Amazon.
New Amazon Seller Products and Services Announced at Amazon Accelerate 2021
Amazon just concluded the 2021 Amazon Accelerate event where new Amazon seller products and services were announced. This free virtual event provides an update on where Amazon is at and the vision for the future through sessions on topics for sellers on Amazon to utilize best practices as well as new product and service announcements. This post will provide a recap of some of the areas we are excited about as they will help sellers on Amazon increase sales, mitigate risk, reduce costs, and provide a better shopping experience for Amazon customers.
Amazon Appeal - How to Write an Effective Amazon Appeal to Reinstate Product Listing
The purpose of this blog post is to share how to write an effective Amazon appeal to reinstate a product listing or account suspension. As an Amazon seller, it can be devastating for your business for a product listing to be removed from the Amazon marketplace or you receive an account suspension, as you cannot generate any sales. At Goat Consulting, we help brands and manufactures understand and navigate Amazon policies to proactively address any potential issues. If a listing is removed, we understand the appropriate actions to reinstate an Amazon listing or account suspension that satisfies Amazon’s requirements for selling, inform clients of the requirements, and ultimately create a better shopping experience for Amazon customers. As each product and category is different, we recommend you take some time to review Amazon’s policies to understand the exact use and application that fits your situation.
Brands and Manufacturers Selling on Amazon During the Coronavirus
Brands and manufacturers selling on Amazon during the coronavirus outbreak have a unique opportunity to take advantage of increased sales and thrive in this environment with increased demand from customers shopping online.