Amazon continues to evolve rapidly, with changes to the search algorithm, content formats, and compliance requirements constantly changing how brands succeed on the platform. As we move into 2026, sellers must adapt to a more advanced, AI-driven marketplace where traditional tactics and set it and forget it type management are no longer sufficient. This post covers the key Amazon trends to watch in 2026, based on insights from Goat Consulting account managers who actively manage seller accounts every day. Their perspectives reflect real world experience across a wide range of categories and provide practical guidance on what brands should prioritize to remain competitive in 2026 and beyond. Check out what our account managers have to say below. 

Fast 50: Goat Consulting returns to The List. Goat Consulting was announced as a 2025 fastest growing private companies in the Twin Cities honoree by the Minneapolis St. Paul Business Journal.

This year’s Amazon Accelerate 2025 brought together 1000s of selling partners to Seattle for three full days of learning, launches, and connections. The major theme this year was similar to last year's, reaffirming the huge role AI will play in the marketplace and selling moving forward.  Here is a short 3-day recap that covers anything and everything that was interesting at Amazon Accelerate 2025. 

Goat Consulting is proud to announce that we are offering Amazon Marketing Cloud for our clients. Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean where we can perform custom analytics and build audiences for Amazon Ads. This allows Goat Consulting and our clients to more clearly answer performance measurement questions, create actionable insights from data, and build custom audiences (not available by default) for Amazon Ads campaigns. This can lead to more understanding of what is going on in your Amazon account and tools to better reach your Amazon Ads goals. This post will help you understand what Amazon Marketing Cloud is, analytics within AMC, and audience solutions for advertisers.

As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.

Goat Consulting was announced as a 2024 fastest-growing private companies in the Twin Cities honoree by the Minneapolis St. Paul Business Journal

Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.