Amazon continues to evolve rapidly, with changes to the search algorithm, content formats, and compliance requirements constantly changing how brands succeed on the platform. As we move into 2026, sellers must adapt to a more advanced, AI-driven marketplace where traditional tactics and set it and forget it type management are no longer sufficient. This post covers the key Amazon trends to watch in 2026, based on insights from Goat Consulting account managers who actively manage seller accounts every day. Their perspectives reflect real world experience across a wide range of categories and provide practical guidance on what brands should prioritize to remain competitive in 2026 and beyond. Check out what our account managers have to say below.
Goat Consulting Named a 2025 Fast 50 MSPBJ Fastest Growing Private Company in Twin Cities
Amazon Accelerate 2025 Recap
This year’s Amazon Accelerate 2025 brought together 1000s of selling partners to Seattle for three full days of learning, launches, and connections. The major theme this year was similar to last year's, reaffirming the huge role AI will play in the marketplace and selling moving forward. Here is a short 3-day recap that covers anything and everything that was interesting at Amazon Accelerate 2025.
Goat Consulting Offering Amazon Marketing Cloud Services for Clients
Goat Consulting is proud to announce that we are offering Amazon Marketing Cloud for our clients. Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean where we can perform custom analytics and build audiences for Amazon Ads. This allows Goat Consulting and our clients to more clearly answer performance measurement questions, create actionable insights from data, and build custom audiences (not available by default) for Amazon Ads campaigns. This can lead to more understanding of what is going on in your Amazon account and tools to better reach your Amazon Ads goals. This post will help you understand what Amazon Marketing Cloud is, analytics within AMC, and audience solutions for advertisers.
Predictions and Best Practices for Amazon Sellers in 2025 from Industry Experts
As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.
Goat Consulting Named a 2024 Fast 50 Minneapolis St Paul Business Journal Fastest Growing Private Company in Twin Cities
Amazon Accelerate 2023 Connect With Goat Consulting
Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.
New Amazon Seller Products and Services Announced at Amazon Accelerate 2021
Amazon just concluded the 2021 Amazon Accelerate event where new Amazon seller products and services were announced. This free virtual event provides an update on where Amazon is at and the vision for the future through sessions on topics for sellers on Amazon to utilize best practices as well as new product and service announcements. This post will provide a recap of some of the areas we are excited about as they will help sellers on Amazon increase sales, mitigate risk, reduce costs, and provide a better shopping experience for Amazon customers.
Most Important Attributes to Help Hire an Amazon Account Manager
An Amazon account manager is a position that allows your Amazon account to run smoothly on a day-to-day basis. An Amazon account manager is there not only to keep on top of new policy changes but also there to guide your business during its growth phase through Amazon Advertising. Since your future account manager may be running an entire online division of your company, you will want to make sure you hire the right person or agency.
Hire an Amazon Account Manager with Leadership Expectations
If you are going to hire an Amazon Account Manager or an Amazon Consultant, I recommend you partner with a team like Goat Consulting where each Amazon Account Manager on our team continually works toward becoming a better leader every day. Throughout this article, you will hear directly from our Amazon Account Managers about how they think about leadership of your Amazon account. The purpose of this post is to share the type of team we are at Goat Consulting and the leadership expectations we strive for, which includes: honesty & integrity, effective communication, and engagement.