Amazon Buy With Prime is an effective way to grow your business if you are selling on your own website and using Amazon FBA to fulfill your orders on Amazon. The Buy With Prime (BWP) program allows you, as a seller, to put a buy now button on your website and other sales and advertising channels while utilizing your FBA inventory to fulfill orders. The Amazon Buy With Prime program is one of those win-win-win situations where you, as the seller, win because you save time and money from Amazon handling the logistics; your customers win because they will receive faster and more reliable shipping; and Amazon wins as they continue to grow their capacity in what they do best - providing world-class fulfillment. Your business will benefit from a flywheel or snowball effect with Buy With Prime because your ads will perform better with the BWP program, customers will be more pleased with a successful order fulfillment process, which will bring more customers to your business. In this post, I will cover more about what Buy With Prime is, the capabilities of Buy With Prime, and share how fast badges will improve your advertising from Buy With Prime.
Key Points - TLDR - Grow Your Business with Amazon Buy With Prime
Amazon Buy With Prime lets you add a “Buy Now” button to your site while using Amazon FBA for storage, shipping, fulfillment, returns, and customer service
This will boost conversions and ad performance with ads that display fast delivery and integrate Amazon product reviews
Simplifies operations and order fulfillment so you can focus on growing your business
What Is Amazon Buy With Prime?
Amazon Buy With Prime and Multi-Channel Fulfillment (MCF) allows you to use your Amazon FBA inventory to fulfill orders on your website and other channels. For buyers, you will see the fast shipping displayed in the ads and add-to-card pages with a familiar checkout process by signing into your Amazon account, which populates your payment and shipping details. Once you purchase, you receive the same fast, free, and reliable shipping experience as you do when shopping on the Amazon site. Sellers can focus on what they do best, like product development and customer interaction, while outsourcing the non-value-added activity of storing, shipping, and fulfillment to Amazon.
Capabilities of Buy With Prime & Multi-Channel Fulfillment
Buy with Prime and Multi-Channel Fulfillment lets you focus on the digital side of marketing and advertising, while Amazon handles the logistics of shipping and fulfillment. Here is a list of benefits and capabilities of Buy With Prime & Multi-Channel Fulfillment
2-3 day standard or 1-2 day expedited delivery - With inventory in stock at Amazon, you can take advantage of their warehouse network across the country, so inventory is close to customers when they purchase. This allows for 2-3 day standard or 1-2 day expedited delivery. Fast delivery is a crucial value add when customers are shopping online.
Holiday and peak coverage - Don’t spend your holidays in a warehouse picking and packing orders or scrambling to hire and train warehouse workers. Use Amazon to scale your operations during seasonal sales spikes
Product reviews from Amazon - Do you have great reviews of your products on Amazon? Buy With Prime lets you integrate and showcase your Amazon product reviews so customers can buy with confidence, knowing that others have had a great experience with your products.
Reverse logistics/Return handling for Prime orders - Not every order is successful and some require returns. This can be a major annoyance for handling inbound returns. The Amazon FBA team can handle returns so you can focus on selling more products.
24/7 customer service for Prime site orders - Using Buy With Prime lets customers interact with Amazon for simple customer service inquiries like “where is my package?” and handling logistics
Delivery estimates across touchpoints - Amazon pushes delivery expectations so customers know when to expect delivery of their products with real-time tracking.
Store, pick, pack, and ship - Eliminate your warehouse and outsource the storing, picking, packing, and shipping of orders.
Omnichannel fulfillment - Using Buy With Prime and Multi-Channel Fulfillment lets you sell on all platforms and reach your customers where they shop.
Improve Off-Amazon Advertising with MCF Fast Badges
MCF fast badges display real-time delivery dates across your website, Google listings ads, TikTok. This helps increase traffic, conversions, and sales by showing MCF's fast delivery speeds early in the shopping journey. Put yourself in the shoes of your customer, and pretend you're seeing an ad. You are much more likely to purchase if you can confidently see the delivery speed or delivery date. With improved conversion rates, you will increase your return on ad spend with your ads. This means you are more profitable and your advertising dollars can stretch a lot further.
Frequently Asked Questions - FAQ Grow Your Business with Amazon Buy With Prime
What is Buy With Prime?
Amazon Buy With Prime lets you as a seller add a “Buy Now” button on your own website or other sales channels and use your existing Amazon FBA inventory for fulfillment.
How Does Buy With Prime work for sellers?
As an Amazon FBA seller, you integrate the Buy With Prime button on your website, and then when a customer makes a purchase Amazon uses your FBA inventory to pick, pack, and ship your order.
Do customers need a Prime Membership to take advantage of the fast, free shipping?
Yes, customers need a Prime membership to take advantage of the Buy With Prime fast, free shipping experience. Non-prime members can still buy from your website, and orders can be fulfilled with your FBA inventory, but they won’t receive the Prime shipping benefits.
Can Buy With Prime improve my advertising performance?
Yes, absolutely. Using the Buy With Prime and the fast badges highlight real-time delivery estimates across your website, Google Ads, TikTok, and other platforms. Showing fast delivery speeds upfront in the ad increases ad click-through rates, conversion, and return on ad spend.
Why should I as a seller use Buy With Prime?
Sellers should use buy with prime because it creates a better shopping experience for customers, creates operational efficiencies, and helps brands grow by supporting rapid entry into new markets and channels.
Conclusion - Grow Your Business with Amazon Buy With Prime
Amazon’s Buy With Prime program allows you, as a seller, to grow your business by leaning on Amazon for inventory storage, fulfillment, returns, and customer service so you can focus on scaling your brand. You will find improved conversion rates with fast delivery badges and simplified operations to give you improved advertising performance and build customer loyalty. Unlock this win-win-win strategy for sellers, customers, and Amazon. If you want to have a conversation to see if Buy With Prime is right for you, reach out through our contact us form below.
About the Author - Reed Thompson
This post was written by Reed Thompson, the CEO at Goat Consulting. Reed helps lead the Goat Consulting team and their clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. Reed has experience and expertise with integrating Buy With Prime for sellers on Amazon. If you want help troubleshooting or assistance with other aspects of selling on Amazon, please reach out!