Amazon Buy With Prime is an effective way to grow your business if you are selling on your own website and using Amazon FBA to fulfill your orders on Amazon. The Buy With Prime (BWP) program allows you, as a seller, to put a buy now button on your website and other sales and advertising channels while utilizing your FBA inventory to fulfill orders. The Amazon Buy With Prime program is one of those win-win-win situations where you, as the seller, win because you save time and money from Amazon handling the logistics; your customers win because they will receive faster and more reliable shipping; and Amazon wins as they continue to grow their capacity in what they do best - providing world-class fulfillment. Your business will benefit from a flywheel or snowball effect with Buy With Prime because your ads will perform better with the BWP program, customers will be more pleased with a successful order fulfillment process, which will bring more customers to your business. In this post, I will cover more about what Buy With Prime is, the capabilities of Buy With Prime, and share how fast badges will improve your advertising from Buy With Prime.