Goat Consulting is writing a blog post on selling on Walmart? Hear us out, there is a new update that allows orders on Walmart.com to be fulfilled by Multi-Channel Fulfillment. Prior to this policy change, Amazon Sellers looking to expand to Walmart.com faced the challenge of allocating and managing separate inventory for the marketplace. With this change in policy, Fulfillment by Amazon users can leverage their FBA-stocked inventory for Walmart order fulfillment. Along with increasing brand awareness through expansion to new markets, offering FBA inventory in additional channels can increase sell-through rates of FBA-stocked inventory. Offering FBA inventory on Walmart.com can reduce age-related FBA storage costs and increase your FBA Storage capacity, which can improve your ability to scale on Amazon.com. At Amazon Accelerate this September in Seattle, Amazon emphasized MCF’s ability to forward FBA inventory to other channels outside of Amazon. In this post, we will discuss the requirements for offering FBA inventory on Walmart.com, how to fulfill Walmart.com orders with Multi-Channel FBA fulfillment, and some of the advantages that MCF fulfillment provides on Walmart.com.
Key Requirements for Fulfilling Walmart.com Orders with Amazon Multi-Channel Fulfillment
First and foremost, a Walmart Seller Center account is required to make offers on Walmart.com. Opening an account is a key first step. Once you have done that, there are a few settings in Amazon FBA Multi-Channel fulfillment that will need to be adjusted to be compliant with Walmart's terms of service. First, all packages shipped for Walmart.com orders need to be unbranded; Amazon branding on boxes is not permitted. Fortunately, by default, all MCF orders that are shipped out by Amazon at this time are automatically unbranded. It is important to keep an eye on this policy in case of any changes. If you are using the manual process for managing MCF orders, you can go to further lengths to ensure that unbranded packaging is used by navigating to the Seller Central MCF order creation page, selecting the “Ship only in Unbranded Packaging” option in step two, called “Add items.” This allows orders to only be placed with items that are eligible for unbranded packaging. Second, Amazon Logistics must be blocked as a carrier for the shipment. To set this Amazon Logistics block as a default setting on all MCF orders in Seller Central, go to Settings > Fulfillment by Amazon > Multi-Channel Fulfillment > Toggle “Block Amazon Logistics” to “Yes” and submit. Third, MCF orders must still meet Amazon's shipping and delivery window promises to maintain good Walmart Seller Center account health. To do this, the proper tracking information should only be uploaded after the package has been handed off to the carrier. Automated integration with MCF can help ensure that valid tracking information is forwarded as soon as possible.
How to Integrate and Fulfill Multi-Channel Fulfillment Orders on Walmart.com
There are two methods to manage MCF orders for Walmart.com. Orders can either be manually managed in Seller Central, or automated integration can be done with a third-party partner. Your anticipated order volume on Walmart.com will likely determine if an automated integration is worthwhile over manual management.
Manually Fulfill Walmart Orders with MCF
To manually manage and ship MCF orders, log in to Seller Central and navigate to Manage Inventory > Create Fulfillment Order, then enter the customer's shipping address and other shipment information taken from the order record in Walmart Seller Center. Be sure to select “Unbranded Packaging” in the order settings and choose a non-Amazon Logistics carrier like “FedEx, UPS, or USPS”. Then, once tracking information is available for the order, go back to Walmart Seller Center’s order record and submit it to the order. If your order volume from Walmart.com is high enough, it may make sense to use a third-party service provider for automated integration.
Automate Amazon MCF Walmart Order Fulfillment
With an automated integration, when Walmart.com orders are received in the Walmart Seller Center, all of the steps described in the manual process will occur automatically. Also, automation can help ensure that tracking and shipment details are forwarded as promptly as possible to Walmart customers. There are many third-party integration tools available to Amazon sellers. Veeqo is a great option as an integration partner. Their service is free, and they offer up to 5% back in credits on shipment purchases. When investigating options for automation service, be sure that they have the Multi-Channel Fulfillment integration feature and Walmart Seller Center connectivity.
Advantages of FBA Multi-Channel Fulfillment for Walmart.com
Multi-Channel Fulfillment allows brands to provide Walmart customers with the fast and reliable shipping and fulfillment and that Amazon.com customers have grown to love. Many competing merchants fulfilled or Walmart Fulfillment Services (WFS) fulfilled offers in the marketplace may have slower delivery promises, less reliable, and transparent tracking. Utilizing Amazon FBA’s prowess in fulfillment can give your business an edge. Amazon is waiving the 5% alternative carrier surcharge for MCF orders until January 14, 2026, lowering shipping costs and adding an incentive for sellers to use the MCF service. Another benefit of MCF for Sellers is unified inventory management. By having Amazon and Walmart marketplace stock and fulfillment combined under one roof, businesses can enjoy gains in time and efficiency, making better stocking decisions and inventory management through inventory reporting that covers both Amazon and Walmart demand.
FAQ - Sell your Amazon FBA Inventory on Walmart
Do I need to open a Walmart Seller Center account to fulfill Walmart.com orders using FBA Multi-Channel Fulfillment?
Yes, a Walmart Seller Center account needs to be opened for your business in order to make offers on Walmart.com.
How can I manage the Multi-Channel Fulfillment orders from Walmart.com as I receive them?
Orders from Walmart.com can be managed either manually through Manage Inventory > Create Fulfillment Order or through automated integration with a third-party service provider.
How do I block Amazon Logistics fulfillment on MCF orders to maintain compliance with Walmart.com terms of service?
Amazon Logistics can be blocked by default for MCF orders by navigating to Fulfillment by Amazon settings in your account, or you can block it for individual orders in your account if you are managing orders manually and use MCF for fulfillment for channels aside from Walmart.com.
Can boxes with Amazon branding be shipped to fulfill Walmart.com orders?
A: No. All packages shipped for Walmart.com orders must be in unbranded packaging. MCF orders by default should be shipped in unbranded packaging, but if you want to communicate this preference further, you can select unbranded packaging when submitting the fulfillment order.
Are Amazon.com and Walmart.com shipping and delivery promises identical?
No. Amazon and Walmart both have unique SLA’s and shipping and delivery promises. If you use MCF to fulfill Walmart.com orders, you will need to educate yourself on the standards and performance requirements of the Walmart marketplace to ensure your offers and account stay in good standing.
Conclusion
Walmart's change in policy to allow for FBA Multi-Channel Fulfillment for order fulfillment presents a significant opportunity for market expansion and operational efficiency for Amazon.com sellers. The fulfillment program allows sellers to consolidate and optimize their inventory management operations. When considering MCF fulfillment, be sure to weigh program fees and costs to be sure that it can be done within your business’s goals for profitability. If you are interested in getting more out of your stocked FBA inventory with MCF fulfillment for Walmart.com, contact Goat Consulting using the button below and start a conversation today.
About The Author - Eric Sutton
Eric is the Operations Manager of Goat Consulting and is thankful for the opportunity to work with and learn from manufacturers and retail brands of varying sizes and categories. Eric recognizes that the Amazon marketplace can be a complex environment where merchandising and distribution can be impacted by a variety of factors and parties. He enjoys helping our clients gain a better understanding of their brand's current position in the marketplace and finding creative ways to implement the client's ideal brand image. If you have a question about how to sell your Amazon FBA Inventory on Walmart, Eric can help. If you have any questions or need assistance with improving your brand's image on Amazon, please reach out using the Contact Us form.