Amazon helps brands and manufacturers ensure proper product safety and documentation through the Manage Your Compliance tool when selling on Amazon. Offering safe and compliant products on Amazon is a baseline necessity for selling on Amazon. Generally, we focus on how we can increase sales or perform better in Amazon Advertising. However, the ability for a customer to purchase or even use Amazon Advertising goes away if your product is removed from the Amazon store due to a lack of documentation supporting that your product is safe to be sold. At Goat Consulting, we consider risk mitigation a top priority when leading accounts, and we strive to ensure your listings and accounts remain active. A more compliant, and safer Amazon store will build more trust with Amazon customers. More trust with Amazon customers will raise the tide for all sellers on the platform. If you have any questions about Amazon policy and compliance, please reach out to Goat Consulting to see how we can help. This post will cover an overview of the Manage Your Compliance tool, how to use the compliance reference guide for known compliance requirements, and how to submit requested compliance documents.