Amazon Policy & Account Health How-To Guides

This is the Amazon policy section of the Goat Consulting blog, where we cover how Amazon's seller rules, restricted products, account health metrics, and appeal processes actually work from a seller's point of view. You'll find practitioner-written guides on listing suspensions, writing a plan of action, hazmat classification, category ungating, intellectual property complaints, and managing Account Health. Every post is written by a member of our team who has navigated these policies for brands across dozens of product categories, so you get both what the rule says and what Amazon actually enforces in practice.

Most sellers land here while trying to resolve a suspension, violation, or compliance question, so the posts below are meant to be a working reference when something breaks or when you want to prevent the next issue. If you'd rather have the Goat Consulting team handle a suspension appeal, reinstatement, or ongoing compliance monitoring for you instead of doing it in-house, reach out.

Mitigate Risk, Amazon Policy Compliance Reed Thompson Mitigate Risk, Amazon Policy Compliance Reed Thompson

Verify Amazon Account Information INFORM Consumers Act

Amazon sellers need to verify Amazon account information to comply with the INFORM Consumers Act by June 27, 2023 to avoid account deactivation. You may have recently received an email notification or a warning on your homepage stating “Your Account is at risk of deactivation - A critical event has occurred with your account that has caused it to be at risk of deactivation”. This is a notification that you are required to update or re-verify your account information. It is important that sellers comply and take action to resolve any Amazon Compliance issues in order to ensure an active and healthy selling account.

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