Amazon Consulting Services
Goat Consulting provides full-service Amazon consulting for brands and manufacturers. From seller account setup to advanced Amazon Advertising optimization, our team of Amazon consultants manages every aspect of your Amazon channel so you can focus on growing your business.
How Our Amazon Consulting Engagement Works
Discovery & Amazon Account Audit - We start by understanding your business, products, and goals. For brands already selling on Amazon, we perform a detailed audit of your Seller Central account by reviewing listing quality, advertising performance, fulfillment setup, and compliance status. For brands new to Amazon, we assess your catalog and competitive landscape to build a launch roadmap.
Strategy & Onboarding - Based on the audit findings, we develop a custom Amazon consulting strategy tailored to your brand. We define clear goals, identify the highest-impact opportunities, and create a prioritized action plan. Our team integrates with yours through a structured onboarding process by establishing communication cadences, access, and reporting frameworks.
Execution & Ongoing Optimization - This is where most Amazon consulting agencies stop at advice. We execute. Our Amazon consultants handle the day-to-day work writing listings, managing advertising campaigns, resolving cases, optimizing fulfillment, and reporting on performance. We continuously optimize based on data, adjusting strategy as your business grows and Amazon’s marketplace evolves.
Amazon Seller Central Account Management
As your outsourced Amazon department, Goat Consulting manages the daily operations of your Seller Central account. We handle catalog management, case resolution with Amazon support, account health monitoring, and strategic planning. Our Amazon seller consulting team works alongside your internal employees through email, phone, and web conferencing, providing the same level of attention as an in-house team without the overhead of hiring Amazon specialists.
We work with businesses of all sizes, from emerging brands with 10 SKUs to established manufacturers with 10,000+ products. Whether you need comprehensive account management or support on specific aspects of your Amazon operations, we tailor our engagement to your needs and budget.
What’s included: Daily Seller Central account monitoring and management · Amazon case management and issue resolution · Account health monitoring and compliance reviews · Strategic planning and monthly performance reporting · Coordination with your internal team on pricing, inventory, and new product launches · Vendor Central management for brands operating on both platforms
Amazon Keyword Research & Market Analysis
Identifying the right keywords is the foundation of every successful Amazon strategy. Our Amazon consulting team uses a sophisticated research process combining Amazon’s own search data, competitive analysis tools, and our proprietary customer survey methodology. We ask real Amazon shoppers how they search for products like yours questions like “What would you search to find this product on Amazon?” and “What do you call this product?”
This research informs everything we do: product listing content, backend search terms, Amazon Advertising campaign architecture, and competitive positioning. We rank keywords by search volume, conversion rate, and advertising cost to prioritize the terms that will drive the most profitable traffic to your listings.
What’s included: Comprehensive keyword research using Amazon search data and third-party tools · Customer survey research to understand real shopper language · Competitor analysis across your product categories · Keyword prioritization by volume, relevance, and conversion potential · Ongoing keyword monitoring and updates as search trends change
Product Listing Optimization & Content Creation
Your product listings are where impressions become sales. Our Amazon consultants write keyword-rich, conversion-focused content for every element of your product detail pages: titles, bullet points, product descriptions, and backend search terms. Every listing is written in-house by our team.
Beyond standard listing content, we create A+ Enhanced Brand Content that uses rich media and comparison charts to tell your brand story and differentiate your products. We build Amazon Storefronts that serve as your branded shopping destination on the platform, and we ensure all content complies with Amazon’s style guides and category-specific requirements to prevent listing suppressions.
What’s included: Product listing copywriting (titles, bullet points, descriptions, search terms) · A+ Enhanced Brand Content creation · Amazon Storefront design and build · Product image guidance and requirements compliance · Video content strategy and upload · Listing compliance review and error resolution
Amazon Advertising Management
As an Amazon Ads Verified Partner, Goat Consulting builds, manages, and optimizes advertising campaigns designed for profitable growth. We work across every Amazon ad format: Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brands Video, and Amazon DSP. Our approach goes beyond simple keyword bidding; we build structured campaign architectures that separate branded vs. non-branded traffic, control spend at the product and keyword level, and align advertising goals with your margin requirements.
We measure success through TACoS (Total Advertising Cost of Sale) alongside traditional metrics like ACoS and ROAS. TACoS gives a complete picture of how advertising drives total revenue growth, not just ad-attributed sales. This means we’re building organic ranking momentum through advertising, not just renting visibility. Our clients receive transparent reporting with clear explanations of what’s working, what’s being tested, and where the budget is being allocated.
What’s included: Sponsored Products campaign setup and optimization · Sponsored Brands and Sponsored Brands Video campaigns · Sponsored Display and retargeting campaigns · Campaign architecture design (branded, category, competitor targeting) · Keyword bid management and negative keyword optimization · Budget allocation and pacing management · Monthly advertising performance reporting with TACoS, ACoS, and ROAS metrics · Amazon Marketing Cloud analytics (where available)
Amazon FBA & Fulfillment Consulting
Fulfillment directly impacts your customer experience, Buy Box eligibility, and profitability on Amazon. Our Amazon FBA consulting services help you develop the right fulfillment strategy, whether that’s FBA, Merchant Fulfilled, or a hybrid approach. We work with your operations team to plan inventory shipments, manage FBA inbound logistics, and optimize your fulfillment costs.
When fulfillment issues arise including misrouted shipments, receiving discrepancies, lost inventory, or unexpected fees, we resolve them through Amazon case management and reimbursement claims. We also help with seasonal inventory planning, storage utilization management, and navigating Amazon’s evolving fee structures, including Inbound Placement Fees and low-inventory-level fees.
What’s included: FBA vs. Merchant Fulfilled strategy recommendations · FBA shipment planning and inbound logistics coordination · Inventory health management and restock planning · Shipment discrepancy investigation and reimbursement claims · FBA fee analysis and profitability optimization · Seasonal inventory planning · Amazon Warehousing & Distribution (AWD) evaluation
Amazon Brand Registry
Protecting your brand on Amazon starts with Brand Registry enrollment. Our team guides you through the entire registration process and helps you take advantage of the brand protection and merchandising tools that come with it, including A+ Content, Amazon Stores, Sponsored Brands, and brand analytics reporting. For brands already enrolled, we use Brand Registry tools to monitor and address unauthorized sellers, counterfeit listings, and intellectual property issues.
What’s included: Brand Registry enrollment and management · Listing hijack monitoring and resolution · Intellectual property protection and enforcement · Ongoing brand monitoring and unauthorized seller removal
Amazon Compliance & Listing Reinstatement
Amazon's compliance requirements can be complex, with product-specific policies that vary by category. We proactively monitor your catalog for compliance risks and manage the appeals process when listings are suspended due to policy violations, product condition complaints, or regulatory requirements. Our team has experience with restricted categories, CPC certification requirements, FIFRA/EPA pesticide policies, and hazmat/dangerous goods classifications.
What’s included: Policy violation monitoring and prevention · Listing suspension appeal writing and submission · Restricted category and product compliance management · CPC, FIFRA, hazmat, and other regulatory compliance support · Account health monitoring and risk mitigation
Amazon Reporting & Analytics
Data-driven decision making is at the core of our Amazon consulting services. We provide monthly strategy reports covering sales performance, advertising metrics, inventory health, and competitive positioning. But we don’t just send reports we walk through the data with you and translate it into actionable next steps. Our reporting includes Amazon Business Reports, Brand Analytics, Search Query Performance, advertising campaign analytics, and customer behavior insights.
What’s included: Monthly performance reports with sales, advertising KPIs · Brand Analytics and Search Query Performance analysis · Competitive benchmarking and market share tracking · Custom reporting tailored to your business goals · Strategy review calls to discuss findings and next steps
Frequently Asked Questions
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We work exclusively with brands and manufacturers selling on Amazon. Our clients range from emerging DTC brands launching on Amazon for the first time to established manufacturers with thousands of SKUs. We also work with brand owners that have distribution of their products but want to control the brand and merchandising on Amazon for their distributors.n text goes here
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Our pricing is tailored to the scope of work and the size of your catalog. We offer monthly retainer engagements that cover comprehensive account management. Contact us for a custom quote based on your goals and current Amazon presence.
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Three things set us apart: First, we focus exclusively on brands and manufacturers, we understand the unique challenges of brand protection, catalog management, and the Seller Central vs. Vendor Central decision. Second, we don’t just advise, we execute. Our team handles the day-to-day work as your outsourced Amazon department. Third, we’re an Amazon Ads Verified Partner and Amazon Solution Provider, reflecting our team’s expertise and track record.
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Yes. While most of our clients operate on Seller Central, we have experience managing Vendor Central accounts and hybrid models. We can help you evaluate which model is best for your business and manage the transition if needed.
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Results depend on your starting point, product category, and goals. Our clients have seen outcomes ranging from significant year-over-year sales growth to improved advertising profitability and reduced operational costs. We share specific results in our case studies, including metrics from brands like Absolute Filth (Q4 YoY sales growth with improved ad profitability), Riedell Skates (full catalog launch and brand awareness growth), and Reach International Outfitters (ROAS improvement from 4.04 to 10.8). Every client is different and these success stories do not guarantee yours.
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Most clients see measurable improvements within the first 30-60 days, particularly in listing quality, advertising efficiency, and operational processes. Meaningful sales growth typically builds over 3-6 months as listing optimizations, advertising momentum, and organic ranking improvements compound. We set realistic expectations during our initial strategy call and provide clear milestone tracking.
Ready to Grow Your Amazon Sales?
Schedule a free Amazon strategy call to discuss how our Amazon consulting services can help your brand. We’ll review your current Amazon presence, identify the biggest opportunities, and outline a plan to achieve your goals.
No commitment required. We’ll share actionable recommendations whether or not we work together.