About Goat Consulting

Goat Consulting is an Amazon consulting agency based in Minneapolis, Minnesota. We help brands and manufacturers sell on Amazon through hands-on account management, advertising, compliance support, and operational strategy. We've worked with companies ranging from small brands launching their first Amazon listings to publicly traded manufacturers managing complex multi-channel operations.

What We Do

Goat Consulting is a full-service Amazon consulting agency. That means we don't just advise. We manage Amazon accounts for our clients, handling the daily work of selling on the platform so they can focus on running their businesses.

Our clients are typically brands and manufacturers who either sell on Amazon already and need help managing and growing their presence, or companies exploring the Amazon marketplace for the first time and want to get it right from the start. We work across both Seller Central and Vendor Central, and we handle everything from initial marketplace strategy through ongoing account management, product listing setup, advertising, and compliance monitoring.

What makes us different from a lot of agencies is that every person on our team has real, hands-on Amazon experience. Our account managers have worked inside Seller Central, run advertising campaigns, managed catalog issues, resolved compliance problems, and navigated the realities of selling on Amazon at the account level. That's the baseline for everyone here, not something we put in a job posting and just hope for.

How Goat Consulting Started

Reed Thompson and Will Tjernlund founded Goat Consulting in 2016. The idea behind the company was straightforward: brands and manufacturers needed help selling on Amazon, and they needed it from people who had actually done it, not from generalist digital marketing agencies learning on the job.

Will built his family's 80-year-old manufacturing company into a multi-million dollar Amazon business from scratch, turning Amazon into their number one sales channel. He learned every part of the process firsthand, from product listings and FBA operations to advertising and international expansion. That seller-level experience is what he brings to every client engagement. Reed came from Target Corporation, where he spent years in retail operations managing large teams and learning how merchandising, logistics, and customer experience work at scale. That background in how retail operations actually function at a high level and an entrepreneurial background is what shapes the way Goat Consulting approaches Amazon strategy for clients today.

Together, they started Goat Consulting to bring that kind of practitioner-level Amazon knowledge to other brands. The company has grown since 2016, and has been recognized as one of the fastest growing private companies in the Twin Cities by the Minneapolis/St. Paul Business Journal.

How We Work With Clients

When you work with Goat Consulting, you get a dedicated account manager assigned to your account. Your account manager handles the strategy, the execution, and the ongoing management across every part of the Amazon platform. We don't hand you a playbook and wish you luck. We do the work.

Each client works with the Goat Consulting manager who knows their account, their products, and their category. You're not getting rotated through different teams or assigned to whoever happens to be available that week. The person managing your account today is the same person managing it next month, and they're building on real knowledge of your business.

We provide regular reporting so you know what's happening with your Amazon business. But more importantly, we proactively identify issues, opportunities, and risks before they become problems. That's what hands-on account management actually looks like, and it's what sets a dedicated agency apart from a software tool or a freelancer.

Services We Provide

Goat Consulting provides full-service Amazon consulting and account management services across the entire Amazon ecosystem. Here's what our team handles for clients:

Amazon Seller Central Account Management & Strategy

Every engagement starts with understanding your business, your products, and your goals on Amazon. Your Goat Consulting Account Manager develops a tailored Amazon selling strategy and manages the day-to-day execution on Seller Central and Vendor Central, including catalog management, case resolution, Amazon Advertising, compliance monitoring, and ongoing optimization.

Amazon Keyword Research & Market Analysis

We find the search terms and keywords that Amazon customers use to find and purchase your products through Amazon’s search data, competitive analysis tools, and proprietary customer surveys. This research informs listing content, advertising campaign architecture, and competitive positioning.

Amazon Merchandising Services

Your account manager builds and maintains your complete Amazon merchandising presence, from product detail pages and A+ Content to Amazon Storefronts, Brand Story modules, and variation structure. We treat your Amazon catalog as a unified brand experience, not a collection of individual listings.

Amazon Catalog & Product Identification Services

We ensure your Amazon catalog is set up with a clean brand presence. If you are starting from scratch we make sure you undertand and have the GS1 barcode and SKU tracking system that prevents many future organizational issues. We resolve GTIN, UPC, and EAN issues, fix Amazon error code issues, handle GTIN reclaim and hijacking cases, manage barcode strategy, including the 2026 commingling transition, and correct product classification and category assignments across your catalog.

Amazon Compliance & Listing Reinstatement

Goat Consulting proactively monitors your catalog for compliance risks and manages the appeals process when listings are suspended due to policy violations, product condition complaints, or regulatory requirements. We handle restricted categories, CPC certifications, FIFRA/EPA policies, and hazmat classifications, among other account health requirements.More importantly, we work to ensure these issues never arise by placing a large focus on risk mitigation.

Amazon Advertising Management

Goat Consulting is an Amazon Ads Verified Partner. We build and optimize advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads. Our approach focuses on profitable growth tracking TACoS (Total Advertising Cost of Sale) alongside Return on Ad Spend to ensure your ad spend drives real revenue, not just clicks. We continuously optimize keyword targeting, bid management, and campaign architecture based on your budget, margin requirements, and growth goals.

Amazon Brand Registry Services

Your account manager guides you through the trademark and Brand Registry enrollment process. Once approved we take full advantage of the brand protection and merchandising tools it unlocks, including A+ Content, Amazon Stores, Sponsored Brands, and brand analytics reporting. For brands already enrolled, we monitor for unauthorized sellers, counterfeit listings, and IP issues.

Amazon FBA & Fulfillment Consulting

Your account manager takes the time to understand your warehouse and fulfillment capabilities to develop the right fulfillment strategy for your business on Amazon, whether that is FBA, Merchant Fulfilled, or a hybrid approach. We handle shipment planning, inventory health management, FBA fee analysis, reimbursement claims, and seasonal inventory planning.

Where We Work

Goat Consulting is based in Minneapolis, Minnesota. We work with clients across the United States and internationally, managing Amazon accounts on Amazon.com and international Amazon marketplaces.

If you're a brand or manufacturer looking for help with selling on Amazon, location doesn't matter. Our team manages accounts remotely, and we communicate through regular calls, emails, screenshares, and reporting. What matters is that we understand your products, your category, and your goals on Amazon.

Work With Goat Consulting

If you're a brand or manufacturer that sells on Amazon or is looking to start, we'd like to hear from you. Schedule a call with our team, and we'll take a look at your current Amazon situation, talk through your goals, and give you an honest assessment of where we can help.

No commitment required. We'll share useful insights whether or not we end up working together