Meet the Goat Consulting Team

We're a team of Amazon practitioners. Every person at Goat Consulting has spent years working inside Seller Central, Vendor Central, and Amazon Advertising, managing real accounts for real brands and manufacturers. When you work with us, you're working with people who've already handled the problems you're dealing with and know how Amazon actually works at the account level.

Who We Are

Goat Consulting was founded in 2016 in Minneapolis, Minnesota, by Reed Thompson and Will Tjernlund. The idea was straightforward: brands and manufacturers needed help selling on Amazon, and they needed it from people who had actually done it themselves, not from generalist agencies learning on the job.

Will built his family's 80-year-old manufacturing company into a multi-million dollar Amazon business from scratch, making Amazon their number one sales channel. Reed came from Target Corporation, where he spent years in retail operations managing large teams and learning how merchandising, logistics, and customer experience work at scale and an entrepreneurial background.

Together they started Goat Consulting to bring that kind of hands-on, practitioner-level Amazon knowledge to other brands. Since then, the team has grown. But every person we bring on has real Amazon experience. Our account managers have worked inside the platform, run advertising campaigns, managed catalog issues, dealt with compliance problems, and navigated the day-to-day realities of selling on Amazon. That's the baseline, not the exception.

How We Work

When you work with Goat Consulting, you get a dedicated team that manages your Amazon account as if it were their own. That means handling the strategy, the execution, and the ongoing management across every part of the platform.

Your Goat Consulting account manager handles keyword research and listing optimization, Amazon Advertising setup and management, Brand Registry protection, compliance monitoring, catalog management, and reporting. We don't hand you a playbook and wish you luck. We do the work, and we report on what's happening so you can focus on running your business.

Every client works with a Goat Consulting account manager who knows their account, their products, and their category. You're not getting rotated through a call center, juggled between different teams at an agency, or assigned to whoever is available. The person managing your account today is the same person managing it next month and (next year).

Ready to Talk About Your Amazon Business?

If you're a brand or manufacturer selling on Amazon, or if you're thinking about getting started, schedule a free strategy call with our team. We'll look at your current situation, talk through your goals, and give you an honest assessment of where we can help.