What metrics do you track in your monthly reports?

Core metrics include total sales and revenue trends, unit session percentage (conversion rate), TACoS, ACoS, and ROAS for advertising, Brand Analytics, inventory health and fulfillment metrics, and competitive benchmarks. Your account manager customizes the reporting package based on your specific business goals and KPIs.

What is TACoS and why do you emphasize it over ACoS?

TACoS (Total Advertising Cost of Sale) measures your advertising spend as a percentage of total Amazon revenue, including both ad-attributed and organic sales. ACoS only measures spend against ad-attributed sales. TACoS gives a more complete picture because it shows whether advertising is building sustainable organic momentum or if you are overly dependent on paid traffic. A declining TACoS means your advertising is driving total business growth, not just renting visibility.

Do I need to be enrolled in Brand Registry to benefit from your analytics?

No. While Brand Registry unlocks additional data sources like Brand Analytics and Search Query Performance, we provide comprehensive reporting and analytics for all clients using Seller Central business reports, advertising data, and third-party tools. Brand Registry data adds depth to the analysis, but it is not required to benefit from our reporting services.

What is Amazon Marketing Cloud and do I need it?

Amazon Marketing Cloud (AMC) is an advanced analytics platform that provides deeper audience and attribution insights than standard Amazon reports. It enables analysis like new-to-brand customer measurement, full-funnel attribution, and audience overlap analysis. Not every brand needs AMC. Your account manager will assess whether AMC data would meaningfully improve your targeting and budget decisions, and leverage it where it adds value.

How do your reports differ from what I can see in Seller Central?

Seller Central provides raw data across dozens of separate reports. Our reporting synthesizes data from multiple sources, including Seller Central business reports, advertising console data, Brand Analytics, keyword tracking tools, and competitive intelligence, into a single, coherent narrative about your business performance. More importantly, every report comes with your account manager's analysis and specific action items, translating data into decisions.

Amazon Reporting and Analytics for Brands and Manufacturers

Amazon gives you access to an enormous amount of data, but data without interpretation is just noise. The difference between brands that grow on Amazon and brands that plateau is not access to reports. It is the ability to translate data into clear decisions about where to invest, what to change, and what to prioritize next. Goat Consulting’s Amazon reporting and analytics services give brands and manufacturers actionable insights into sales performance, advertising efficiency, keyword rankings, inventory health, and competitive positioning. We do not just send reports. Your account manager walks through the data with you and translates it into a concrete action plan for the next month.

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Is This Your Amazon Reporting Situation?

You know your Amazon data matters, but you are drowning in it. Seller Central has dozens of reports, Brand Analytics adds more, and your advertising console has its own set of dashboards and metrics. You are not sure which numbers to focus on, how they connect to each other, or what actions to take based on what you see. Maybe you have a freelancer or agency sending you monthly reports, but those reports are just screenshots of dashboards with no interpretation, no context, and no clear next steps.

The brands we work with come to us because they need more than data. They need someone who can connect the dots between sales trends, advertising performance, keyword rankings, and inventory health, and then translate those connections into specific, prioritized actions. They want to walk into a monthly strategy call knowing exactly what happened, why it happened, and what they should do about it.

Our Amazon Reporting and Analytics Services

Monthly Performance Reporting

Your account manager provides monthly strategy reports that cover the metrics that matter for your business. This is not a generic dashboard export. Each report is built around your specific goals and includes sales performance trends with year-over-year and month-over-month comparisons, advertising metrics including TACoS, ACoS, ROAS, and spend by campaign type, conversion rate trends and unit session percentage, inventory health and fulfillment performance, and a prioritized action plan for the upcoming month based on the data.

Advertising Analytics

Amazon advertising generates a wealth of performance data that can be overwhelming to interpret. Your account manager provides detailed advertising analytics that go beyond surface-level ACoS reporting. We analyze campaign-level and keyword-level performance, search term reports to identify new keyword opportunities and wasted spend, search impression share and share of voice against competitors, budget utilization and pacing trends, and the relationship between advertising spend and total revenue (TACoS) to ensure advertising is driving sustainable growth rather than just ad-attributed sales.

Brand Analytics and Search Query Performance

For Brand Registry-enrolled sellers, Amazon’s Brand Analytics suite provides data that no other source can match. Your account manager analyzes Search Query Performance reports to understand which search terms drive impressions, clicks, and purchases for your products. We track your share of clicks and conversions on priority keywords over time, benchmark your performance against competitors on the same terms, and use Top Search Terms and Market Basket Analysis data to identify new keyword and product opportunities.

Competitive Benchmarking

Understanding how your brand performs relative to competitors is critical for strategic planning. Your account manager tracks competitor pricing, product launches, review velocity, and advertising activity. We use Brand Analytics data to measure your share of voice on key search terms and identify where competitors are gaining or losing ground. This competitive intelligence informs your keyword strategy, pricing decisions, and advertising investment.

Amazon Marketing Cloud Analytics

For eligible clients, your account manager leverages Amazon Marketing Cloud (AMC) to provide advanced audience insights and attribution data that go beyond standard advertising reports. AMC enables full-funnel attribution analysis, new-to-brand customer measurement, audience overlap and path-to-purchase insights, and cross-campaign performance analysis. Not every brand needs AMC, but when the data can inform better targeting or budget allocation decisions, we have the access and expertise to use it effectively.

Custom Reporting and KPI Tracking

Every brand has different goals, and your reporting should reflect that. Your account manager works with you to define the KPIs that matter most for your business and builds reporting around those metrics. Whether your priority is revenue growth, advertising profitability, market share expansion, or new product launch performance, your reports are structured to track progress against your specific objectives.

Strategy Review Calls

Reports are only useful if you understand them and act on them. Your account manager schedules regular strategy review calls to walk through the data, answer questions, discuss strategic implications, and align on priorities for the next period. These are working sessions, not presentation decks. We come prepared with specific recommendations and leave with a clear action plan.

Why Choose Goat Consulting for Amazon Reporting and Analytics

Insights, Not Just Data

Anyone can pull a report from Seller Central. The value is in knowing what the data means and what to do about it. Your account manager interprets your data in the context of your business goals, your competitive landscape, and your Amazon strategy. Every report comes with specific, prioritized recommendations, not just numbers on a page.

Reporting Connected to Execution

Because Goat Consulting manages your advertising, listings, and account operations, the insights from your reports are immediately actionable. When the data says a keyword is underperforming, your account manager adjusts the advertising campaign. When conversion rates drop on a product, your account manager investigates and fixes the listing. There is no gap between insight and action.

Transparent and Honest

We report on what matters, including the metrics that are not performing well. Our reporting is designed to give you an accurate picture of your Amazon business, not to make us look good. If something is not working, your account manager tells you, explains why, and presents a plan to fix it.

Amazon-Recognized Expertise

Goat Consulting is an Amazon Ads Verified Partner and a member of the Amazon Service Provider Network. Your account manager brings deep expertise in Amazon’s reporting tools, Brand Analytics, and Amazon Marketing Cloud to deliver insights that drive measurable results.

Amazon Reporting and Analytics Results

Reach International Outfitters - DTC Brand

Goat Consulting used data-driven reporting and analytics, including Amazon Marketing Cloud insights, to optimize advertising performance for Reach International Outfitters. By continuously analyzing performance data and translating insights into strategy adjustments, your account manager increased Return on Ad Spend from 4.04 to 10.8 and grew new-to-brand customers by 52%.

"They consistently bring new ideas, run thoughtful tests, and proactively push the brand forward." - Trent Anderson, Reach International Outfitters

Absolute Filth - Hockey Wax Brand

For Absolute Filth, reporting and analytics were central to measuring progress and making strategic decisions. Monthly performance reporting tracked sales growth, advertising profitability, and keyword ranking movement, enabling data-driven decisions that delivered significant Q4 year-over-year sales growth with improved ad profitability.

"When it comes to Amazon, make a note to go with Goat." - Casey Kirt, Co-founder, Absolute Filth

Airborne Athletics / Dr. Dish - Sports Equipment

Airborne Athletics used Amazon Brand Analytics data and reporting to properly merchandise, advertise, and reach Amazon customers for their Dr. Dish basketball training equipment. Goat Consulting’s data-driven approach to reporting ensured that Brand Registry tools, advertising campaigns, and product merchandising were all informed by performance data and competitive insights.

“Working with Goat Consulting has been a wonderfully easy and fruitful experience - they are proven partners that have helped us build a solid strategy for Amazon now and for the future.” - Emily Stiemsma, Airborne Athletics

How Our Reporting and Analytics Engagement Works

Free Strategy Call - We start by understanding your business goals, current reporting setup, and the questions you need your data to answer. Your account manager reviews your Seller Central data access and identifies immediate reporting gaps.
Reporting Framework Setup - Your account manager defines the KPIs and reporting structure tailored to your business goals. We establish baselines for key metrics, set up tracking for priority keywords and competitive benchmarks, and build the reporting framework you will receive each month.
Monthly Reporting and Strategy Calls - Each month, your account manager delivers a comprehensive performance report and walks through the data with you on a strategy call. Every report includes specific, prioritized recommendations and a clear action plan for the next period.
Ongoing Optimization - Reporting drives continuous improvement. Your account manager acts on the insights from each reporting cycle, adjusting advertising, listing content, and operational strategy based on what the data shows. The reporting framework itself evolves as your business grows and your priorities shift.

Is Amazon Reporting and Analytics Right for Your Brand?

Our reporting and analytics services are built for brands and manufacturers who want to make data-driven decisions about their Amazon business:

Brands that receive reports but no insights from their current agency or freelancer. If your monthly reports are just dashboard screenshots with no interpretation, context, or action items, you are not getting the value you should from your data.
Brands spending significantly on Amazon Advertising that need detailed performance analytics to optimize spend and prove ROI. If you are investing thousands per month in advertising, you need reporting that goes beyond basic ACoS to show how advertising drives total business growth.
Brands enrolled in Brand Registry that are not leveraging Brand Analytics, Search Query Performance, or other data tools available to them. These reports contain insights that can meaningfully change your keyword strategy, competitive positioning, and product decisions.
Brands looking for accountability and transparency from their Amazon consulting partner. If you want to know exactly what is happening in your account, why it is happening, and what is being done about it, our reporting model is built for you.

Amazon Reporting and Analytics FAQ

Core metrics include total sales and revenue trends, unit session percentage (conversion rate), TACoS, ACoS, and ROAS for advertising, Brand Analytics, inventory health and fulfillment metrics, and competitive benchmarks. Your account manager customizes the reporting package based on your specific business goals and KPIs.
TACoS (Total Advertising Cost of Sale) measures your advertising spend as a percentage of total Amazon revenue, including both ad-attributed and organic sales. ACoS only measures spend against ad-attributed sales. TACoS gives a more complete picture because it shows whether advertising is building sustainable organic momentum or if you are overly dependent on paid traffic. A declining TACoS means your advertising is driving total business growth, not just renting visibility.
No. While Brand Registry unlocks additional data sources like Brand Analytics and Search Query Performance, we provide comprehensive reporting and analytics for all clients using Seller Central business reports, advertising data, and third-party tools. Brand Registry data adds depth to the analysis, but it is not required to benefit from our reporting services.
Amazon Marketing Cloud (AMC) is an advanced analytics platform that provides deeper audience and attribution insights than standard Amazon reports. It enables analysis like new-to-brand customer measurement, full-funnel attribution, and audience overlap analysis. Not every brand needs AMC. Your account manager will assess whether AMC data would meaningfully improve your targeting and budget decisions, and leverage it where it adds value.
Seller Central provides raw data across dozens of separate reports. Our reporting synthesizes data from multiple sources, including Seller Central business reports, advertising console data, Brand Analytics, keyword tracking tools, and competitive intelligence, into a single, coherent narrative about your business performance. More importantly, every report comes with your account manager’s analysis and specific action items, translating data into decisions.

Ready to Turn Your Amazon Data Into a Growth Strategy?

Schedule a free strategy call with your Goat Consulting. We will review your current reporting setup, identify the biggest data gaps, and show you how Goat Consulting’s reporting and analytics can help your brand make better decisions on Amazon.

Schedule a Free Strategy Call