Amazon continues to evolve rapidly, with changes to the search algorithm, content formats, and compliance requirements constantly changing how brands succeed on the platform. As we move into 2026, sellers must adapt to a more advanced, AI-driven marketplace where traditional tactics and set it and forget it type management are no longer sufficient. This post covers the key Amazon trends to watch in 2026, based on insights from Goat Consulting account managers who actively manage seller accounts every day. Their perspectives reflect real world experience across a wide range of categories and provide practical guidance on what brands should prioritize to remain competitive in 2026 and beyond. Check out what our account managers have to say below. 

Fast 50: Goat Consulting returns to The List. Goat Consulting was announced as a 2025 fastest growing private companies in the Twin Cities honoree by the Minneapolis St. Paul Business Journal.

This year’s Amazon Accelerate 2025 brought together 1000s of selling partners to Seattle for three full days of learning, launches, and connections. The major theme this year was similar to last year's, reaffirming the huge role AI will play in the marketplace and selling moving forward.  Here is a short 3-day recap that covers anything and everything that was interesting at Amazon Accelerate 2025. 

Goat Consulting is proud to announce that we are offering Amazon Marketing Cloud for our clients. Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean where we can perform custom analytics and build audiences for Amazon Ads. This allows Goat Consulting and our clients to more clearly answer performance measurement questions, create actionable insights from data, and build custom audiences (not available by default) for Amazon Ads campaigns. This can lead to more understanding of what is going on in your Amazon account and tools to better reach your Amazon Ads goals. This post will help you understand what Amazon Marketing Cloud is, analytics within AMC, and audience solutions for advertisers.

As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.

Several Goat Consulting team members attended the Amazon Accelerate 2024 conference in Seattle last week. This was a great experience for us to learn about new and exciting programs across merchandising, fulfillment, advertising, reporting, and the Amazon customer experience. We were able to meet with Amazon employees and from our Seller Central partner networks from the Agency New Seller Success Team, Veeqo, and Buy with Prime. A major theme from the conference is that Amazon is continuing to invest in technology to enable Amazon sellers and partners to grow and reach customers in new and unique ways. The conference left us invigorated to apply new best practices and product features for our clients. Here is a recap of some of the new programs and features announced at Amazon Accelerate 2024.

Goat Consulting was announced as a 2024 fastest-growing private companies in the Twin Cities honoree by the Minneapolis St. Paul Business Journal

The purpose of this post is to outline why your brand or manufacturing company should work with an Amazon management, marketing, and advertising agency. The most prominent theme I want to reiterate with this topic is that you should focus on what you are best at, your core competency, and outsource all other non-value-added activities (keep reading! This will be outlined in a story from Jeff Bezos about breweries building their own power generators). At Goat Consulting, we continue to find the clients that have the best success and accomplish their goals selling on Amazon are the ones that have a laser focus on their core competency and hire out services in the areas they could be better with. This can be applied to manufacturing or products, shipping, IT, HR, finance, and other areas of business, but for the sake of this post I want to focus on the management, marketing, and advertising aspects for selling on Amazon and why you should hire an Amazon marketing agency. This post will revisit the topics of focusing on your expertise, value of Amazon marketing agencies, and how Goat Consulting can help you accomplish your goals selling on Amazon.

Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.

Amazon has announced a new and improved FBA capacity management system to help sellers manage their Fulfilled by Amazon (FBA) inventory. The new capacity manager is designed to give sellers greater capacity limits, more control, and visibility over their inventory and supply chain. The easiest way to keep sales consistent is by consistently being in stock. Not only will it drive more sales but it will also make it easier to plan your cash flow in the future. Lastly, by managing your inventory correctly you will save money by not overpaying for storage fees.