This case study is about how Goat Consulting helped Reach International Outfitters, a brand selling scratch-off adventure bucket list activity cards on Amazon, grow their brand presence and improve advertising efficiency through a full-funnel Amazon Ads strategy combined with detail page merchandising, storefront development, and inventory management support.

This case study is about how Goat Consulting helped Cleverpup, a thoughtful, design-forward dog brand that makes beautiful and clever essentials for dogs and their humans, launch on Amazon from the ground up. Cleverpup had no presence on Amazon before engaging with Goat Consulting. Partnering with us allowed them to hit the ground running as they launched on Amazon from scratch, while the Cleverpup team continued to focus on their mission of creating high-quality, well-designed pet products.

In this case study, you will learn how Goat Consulting adopted our continuous improvement ethos in order to continually achieve Amazon selling goals for Minor Decliner. At Goat Consulting we believe the work is never done on an Amazon account. We act for our clients in a continual feedback loop of responding to feedback from customers, implementing those changes in merchandising & advertising, and measuring the results against our client's goals. This snowball effect builds compounding interest in product listing and Amazon Ad performance improvement that grows sales, helps in new product development, and creates happy customers. This case study will shine a spotlight on our success on Amazon with our client, Minor Decliner.

This case study shares the work Goat Consulting has done to help Absolute Filth achieve their sales, Amazon Ad profitability, and brand awareness goals. Absolute Filth manufactures hockey wax with premium quality materials to help skaters improve puck control through increased stick-on-puck grip. Based out of St. Michael, Minnesota, Absolute Filth was started by and is run by hockey parents who wanted to address the bad things in existing hockey wax to make it safer for the player and the environment, as well as inject some fun into the locker room. What separates Absolute Filth from other hockey waxes is the fun and unique scents including Northern Lights (cotton candy), Blueline Rush (blueberry), Coco Mango Beach Party (piña colada), and Cake Eater (lemon cake), among many others.

This case study is about how Goat Consulting helped Pearson's Candy sell on Amazon. Pearson's Candy has a rich heritage of making delicious confections that make everyday moments a little sweeter since 1909. The Goat Consulting team grew up eating Pearson's brands like Salted Nut Roll, Mint Patties, Bun, and Nut Goodies, and helping Pearson's Candy continue to reach their customers on Amazon is a true privilege. It hits close to home with Pearson's Candy being headquartered in Minnesota where Goat Consulting is also located. With support from Goat Consulting, Pearson's Candy has been able to provide an amazing shopping experience for customers on Amazon, share what makes Pearson's Candy special through product listing merchandising, reach new customers through Amazon Ads, and make actionable insights through managerial strategy reporting.

This case study is about how Goat Consulting helped Airborne Athletics, a Bloomington, Minnesota-based business that designs, manufactures, sells, and services basketball shooting machines and other sports training equipment. Offering a world-class lineup of basketball shooting machines with the Dr. Dish brand, Airborne Athletics has some of the top tier partners and customers including NBA, WNBA, NCAA top division 1, and high school players and coaches. Airborne Athletics has a fanatical customer focus and wanted to offer their product lineup on Amazon, the preferred shopping destination for many of their customers, which is why they reached out to Goat Consulting for assistance.

Every once in a while, we at Goat Consulting get the privilege to work with a company that makes a social impact, which makes our services more meaningful beyond just selling products and driving revenue. We are proud to work with WNL Products, an industry leader in AED training devices, CPR masks for first responders, wellness, and injury prevention products. Our team is motivated by the fact that not only does each Amazon sale of an AED training device bring sales to WNL Products, but also AED/CPR instructors are able to use the devices to train countless individuals in the life-saving steps of how to properly use an AED, which can save people experiencing life-threatening cardiac arrhythmias. A sale of a WNL Products AED or CPR trainer on Amazon could go to an instructor that could train a first responder that could end up saving a family member, friend, or you.

This case study is about how Goat Consulting helped Riedell Skates, a brand and manufacturer with a rich history of producing the finest quality of ice and roller skates out of Red Wing, Minnesota. The commitment to quality goes beyond the manufacturing line and is expressed through the way we merchandise and reach customers on Amazon.

This case study is about how Goat Consulting partnered with Natural Rapport, a pet and home goods brand that offers products with simple natural ingredients. Natural Rapport relies on mother nature's tool kit and developed uncomplicated pet essentials, uninterrupted by needless meddling and processes. As pet owners ourselves at Goat Consulting, we take pride in working with a brand that offers a line of uncomplicated natural products that is effective for our pets. We are committed to communicating this focus on simple, natural, and impactful ingredients in the way we merchandise and engage with Amazon customers.

Tjernlund Products is an HVAC manufacturer founded in the 1930s that spent most of its history selling draft inducers and specialty exhaust products through regional plumbing and HVAC distributors like Grainger. Starting in 2013, two of the founder's great-grandsons, William and his older brother, built an Amazon arm inside the family business first selling on Seller Central as a third-party merchant, then transitioning to Vendor Central to sell directly to Amazon. Goat Consulting co-founder Will Tjernlund spent roughly two years building out that channel before leaving to help other manufacturers do the same thing. This interview, conducted by Goat Consulting CEO Reed Thompson in 2016, covers the full arc: the company history, the "rogue" Amazon experiment, the shift from Seller Central to Vendor Central, and the cultural and technical challenges of turning a 70-year-old B2B manufacturer into a B2C-first business.