Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon Creator Connections, campaign structure, bidding, and advertising reports. Every post is written by a member of our team who has built and optimized these campaigns for brands selling on Amazon, so you get both the mechanics and the reasoning behind them.
Most sellers find their way here while learning how Amazon PPC fits into a broader selling strategy, so the posts below are meant to be read as a working reference you can come back to as your account grows. If you'd rather have an Amazon Ads Verified Partner build and run your campaigns for you instead of doing it in-house, reach out.
Amazon Brand Metrics Guide: How to Measure and Improve Your Brand Performance on Amazon
In today’s competitive Amazon marketplace, understanding your brand’s performance at every stage in the customer journey is essential. Amazon Advertising’s new Brand Metrics reporting provides impactful insights that track shopper interactions from initial brand awareness through consideration to final purchase compared to other brands in your category. These new tools let you see what competitors are doing and give you new insights into the market. The attribution of this data is unique compared to existing reporting. Reporting includes performance across products in your brand, regardless of the party offering the product. This provides brand owners and manufacturers who may not directly offer all SKUs in their catalog with unique insight into product and brand performance. Using these insights, brands can optimize ad campaigns, refine product listings, and build lasting customer relationships.