Amazon Brand Analytics & Reporting How-To Guides
This is the Amazon analytics section of the Goat Consulting blog, where we cover how Brand Analytics, Search Query Performance, Amazon Marketing Cloud, and Amazon's reporting tools actually work from a seller's point of view. You'll find practitioner-written guides on reading Brand Analytics, Search Query Performance, TACoS and ACoS, Amazon Marketing Cloud, share of voice, and Seller Central business reports. Every post is written by a member of our team who has pulled and interpreted these reports for brands, so you get both the metric definition and what the number means for your business.
Most sellers land here trying to make sense of a specific report or figure out which metric to trust. If you'd rather have the Goat Consulting team build your monthly performance reports, run your Amazon Marketing Cloud analytics, or benchmark you against competitors for you, learn more about our reporting and data services.
Improve Customer Service on Amazon With Customer Service Insight
This post will help you learn how to improve customer service on Amazon with customer service insights, a new set of performance metrics for providing better customer service on Amazon. Amazon recently launched Customer Service Insights which are educational metrics for how merchant-fulflled sellers can improve their customer experience. Customer service can often be a sign that something went wrong in the process. By improving your customer experience you can actually turn this into a value proposition and delight customers by preventing issues from arising in the first place and keeping customers satisfied with their experience. If they have a great experience, they can even come back and buy more which bolsters your sales. This post will cover why customer service is important on Amazon, the new customer service insights metrics, and how to improve those metrics.