Amazon Brand Analytics & Reporting How-To Guides
This is the Amazon analytics section of the Goat Consulting blog, where we cover how Brand Analytics, Search Query Performance, Amazon Marketing Cloud, and Amazon's reporting tools actually work from a seller's point of view. You'll find practitioner-written guides on reading Brand Analytics, Search Query Performance, TACoS and ACoS, Amazon Marketing Cloud, share of voice, and Seller Central business reports. Every post is written by a member of our team who has pulled and interpreted these reports for brands, so you get both the metric definition and what the number means for your business.
Most sellers land here trying to make sense of a specific report or figure out which metric to trust. If you'd rather have the Goat Consulting team build your monthly performance reports, run your Amazon Marketing Cloud analytics, or benchmark you against competitors for you, learn more about our reporting and data services.
Amazon Customer Shopping Journey with Amazon Brand Analytics
Amazon recently launched new tools and reports that provide a holistic view of brand metrics and customer insights. The Brand Analytics dashboard has an extensive amount of data ranging from top search terms and search volume to demographics and customer loyalty analytics. In order to access this dashboard, Amazon sellers need to be enrolled in Brand Registry. This data can help brand owners identify the most relevant keywords for their category and see how they rank compared to competitors. This information can also provide sellers with insights into the customer’s shopping journey and recommendations for improving brand loyalty. Until recently, this type of data was not available on Seller Central. These detailed reports can give brand owners a major advantage, however, this information is often underutilized. The metrics in this dashboard help brand owners make data-driven decisions to improve their advertising campaigns, search engine optimization, and overall merchandising.