Amazon Brand Analytics & Reporting How-To Guides
This is the Amazon analytics section of the Goat Consulting blog, where we cover how Brand Analytics, Search Query Performance, Amazon Marketing Cloud, and Amazon's reporting tools actually work from a seller's point of view. You'll find practitioner-written guides on reading Brand Analytics, Search Query Performance, TACoS and ACoS, Amazon Marketing Cloud, share of voice, and Seller Central business reports. Every post is written by a member of our team who has pulled and interpreted these reports for brands, so you get both the metric definition and what the number means for your business.
Most sellers land here trying to make sense of a specific report or figure out which metric to trust. If you'd rather have the Goat Consulting team build your monthly performance reports, run your Amazon Marketing Cloud analytics, or benchmark you against competitors for you, learn more about our reporting and data services.
Understand Product Demand with Amazon Marketplace Product Guidance
This post covers Amazon Marketplace Product Guidance and how sellers can utilize it to get a better understanding of their brand's global demand, understand category metrics, and generate new product ideas through the new selection program. The Marketplace Product Guidance page covers global product demand, offering valuable insights into product demand in other countries, category insights with advanced performance data for categories and subcategories, and new selection recommendations for high-demand products not currently sold by you. The Marketplace Product Guidance includes the following tools: New Selection Program, Global Demand for your products, and Category Insights.