Amazon Brand Analytics & Reporting How-To Guides
This is the Amazon analytics section of the Goat Consulting blog, where we cover how Brand Analytics, Search Query Performance, Amazon Marketing Cloud, and Amazon's reporting tools actually work from a seller's point of view. You'll find practitioner-written guides on reading Brand Analytics, Search Query Performance, TACoS and ACoS, Amazon Marketing Cloud, share of voice, and Seller Central business reports. Every post is written by a member of our team who has pulled and interpreted these reports for brands, so you get both the metric definition and what the number means for your business.
Most sellers land here trying to make sense of a specific report or figure out which metric to trust. If you'd rather have the Goat Consulting team build your monthly performance reports, run your Amazon Marketing Cloud analytics, or benchmark you against competitors for you, learn more about our reporting and data services.
How to Calculate and Improve Conversion Rate on Amazon
This blog post will cover how to calculate and improve your Conversion Rate on Amazon. I will explain what conversion rate is, how to calculate conversion rate from the reports provided by Amazon, the different types of conversion rates, what it means for your business on Amazon, and how you can improve it. It is important for Amazon Sellers to know their conversion rate so they can better understand how many customers who look at their product are actually purchasing. If a conversion rate is very high, you may be failing to reach new customers and expanding markets, if your conversion rate is very low, there may be something on the detail page or about your product that is preventing customers from making a purchase. A stable conversion rate is good for Amazon Customers, as it ensures they are finding and exploring new products, and are able to purchase ones that are a good fit. A good conversion rate for Amazon Sellers ensures the Amazon marketplace is working well and connecting sellers with buyers.