Goat Consulting is writing a blog post on selling on Walmart? Hear us out, there is a new update that allows orders on Walmart.com to be fulfilled by Multi-Channel Fulfillment. Prior to this policy change, Amazon Sellers looking to expand to Walmart.com faced the challenge of allocating and managing separate inventory for the marketplace. With this change in policy, Fulfillment by Amazon users can leverage their FBA-stocked inventory for Walmart order fulfillment. Along with increasing brand awareness through expansion to new markets, offering FBA inventory in additional channels can increase sell-through rates of FBA-stocked inventory. Offering FBA inventory on Walmart.com can reduce age-related FBA storage costs and increase your FBA Storage capacity, which can improve your ability to scale on Amazon.com. At Amazon Accelerate this September in Seattle, Amazon emphasized MCF’s ability to forward FBA inventory to other channels outside of Amazon. In this post, we will discuss the requirements for offering FBA inventory on Walmart.com, how to fulfill Walmart.com orders with Multi-Channel FBA fulfillment, and some of the advantages that MCF fulfillment provides on Walmart.com.