Amazon Policy & Account Health How-To Guides
This is the Amazon policy section of the Goat Consulting blog, where we cover how Amazon's seller rules, restricted products, account health metrics, and appeal processes actually work from a seller's point of view. You'll find practitioner-written guides on listing suspensions, writing a plan of action, hazmat classification, category ungating, intellectual property complaints, and managing Account Health. Every post is written by a member of our team who has navigated these policies for brands across dozens of product categories, so you get both what the rule says and what Amazon actually enforces in practice.
Most sellers land here while trying to resolve a suspension, violation, or compliance question, so the posts below are meant to be a working reference when something breaks or when you want to prevent the next issue. If you'd rather have the Goat Consulting team handle a suspension appeal, reinstatement, or ongoing compliance monitoring for you instead of doing it in-house, reach out.
Amazon Children's Product Certificate CPC
This post will cover the compliance topic of the Children’s Product Certificate (CPC) for selling on Amazon. As a seller on Amazon, you have a responsibility to ensure the products you sell have the correct safety and quality certifications. Amazon customers need to feel confident the products they are purchasing are safe to use, especially products intended for children. Amazon requires sellers to keep up-to-date certifications on listings. If you do not keep the documents up to date, Amazon may remove your products from the Amazon store. This post will cover an overview of the Children’s Product Certificate, identifying requirements for Amazon listings, and how to upload CPC documents to Amazon.